The advantages of digital marketing over more traditional marketing channels are numerous.
Digital marketing allows businesses to reach their audience in a way that is almost limitless.
It also allows them to build a lasting relationship with that audience.
Therefore, it is not surprising that digital marketing is rapidly gaining traction.
Last year alone, the digital advertising spend accounted for more than 64% of all ad dollar allocations, up from 60.5% the year prior.
With that number only expected to rise this year, digital marketing will continue to be more ubiquitous than ever.
But what makes digital marketing so appealing?
One of the biggest strengths of digital marketing is its ability to enable businesses to reach their audience in a cost-effective way.
This allows businesses to develop and advance their brand and products without breaking the bank.
There are various digital activities designed to attract and engage customers.
These activities include but are not limited to:
- Search engine optimization (SEO)
- Social media marketing
- Content marketing
- Email marketing, and more.
This article will discuss the advantages of digital marketing over traditional marketing.
It will also discuss some of the best digital marketing options available to businesses today.
But let’s start from the beginning.
What is Digital Marketing?
Digital marketing can be defined as the process of using digital technology to attract and convert customers.
In the past, marketing was largely dependent on traditional media such as radio, television, and print.
However, the advent of digital marketing has changed that, and we are now seeing a shift toward digital marketing.
This shift has been accelerated by the COVID-19 pandemic, which has brought many industries to a standstill.
With many businesses temporarily shut down, and most of the population at home, it has become a perfect storm for digital marketing.
So, what are the advantages of digital marketing?
5 Advantages of Digital Marketing Over Traditional Marketing
Digital marketing boasts five key advantages over traditional marketing. Let’s take a look at these advantages in more detail:
Digital Marketing Is Cost-Effective
One of the biggest advantages of digital marketing is that it is cost-effective.
Unlike traditional marketing channels, digital marketing does not require large upfront costs.
In fact, many businesses are able to start digital marketing campaigns with little to no initial investment.
For example, with social media marketing, you can start posting to your social media channels for free.
Running ads on social media platforms is also much cheaper than traditional advertising.
This is especially important for small businesses, which are often unable to afford large marketing budgets.
And if you belong to this category, check out this article on how to advertise in Facebook.
With email marketing, for instance, you can send targeted emails to thousands of subscribers for a handful of dollars.
And that is to pay for a decent email automation tool that comes with all sorts of bells and whistles.
For large businesses, marketing automation stands out as the major benefit of digital marketing.
This is because large businesses are constantly (and simultaneously) running multiple campaigns.
These campaigns produce a large amount of data that is difficult, if not impossible, to manage manually.
However, marketing automation makes this possible.
With email automation, for example, businesses can track and analyze their campaigns’ success.
This allows them to maximize their marketing efforts, and make adjustments as needed.
Digital Marketing Can Be Highly Targeted
One of the main reasons why digital marketing is so effective is because it can be highly targeted.
Traditional marketing has limited targeting options, making it difficult to reach specific audiences.
Digital marketing, on the other hand, allows you to reach your target audience with much more precision.
With email marketing, for example, you can send targeted messages to specific individuals based on your data.
A tool like Mailvio allows marketers to segment their audience into specific groups based on a variety of data, including:
- Purchase history
- Interests, and more.
Using this data, businesses can send personalized rather than generic messages.
As a result, they can increase the chance of a response, convert more customers, and see a hefty return on investment (ROI).
Email marketing, in particular, can earn you up to $36 for every dollar spent.
It Gives You Unprecedented Reach
Another big advantage digital marketing holds over traditional marketing is its global reach.
Traditional marketing channels are limited by geography.
They are able to reach a large number of people across a limited geographic area.
With digital marketing, businesses are able to reach anyone, anywhere in the world.
Whether you are running Facebook ads, YouTube videos, or blogging, your content is accessible to everyone.
With email marketing, you can also send messages to anyone in the world, at any time.
It’s not only one of the most effective ways to increase sales but an excellent lead generation tool as well.
You can generate new leads by setting up a custom landing page on your website where people can opt-in to receive your emails.
This will allow you to create a list of potential customers interested in your product or service.
The email marketing software you’ll end up using will help you keep track of all your contacts.
That, in turn, will allow you to send the right message to the right people.
Digital Marketing is Easy to Track and Measure
When we talk about the advantages of digital marketing, we cannot overlook its measurability.
With digital marketing, you can easily track the success of your campaigns.
This is a major advantage over traditional marketing.
You can use Google Analytics to see how many people visited your website, what they did there, and what their interest was.
You can also use Google Ads to measure the performance of your ads.
That will allow you to see which ads generate the most clicks and which ones convert into sales.
If email is your marketing channel of choice, software like Mailvio or Mailchimp will help you track all the most important metrics like:
- Open rates
- Click rates
- Conversion rates, etc.
This data will tell you if your content is resonating with your audience and point you towards areas that need improvement. And that brings us to the next point:
Digital Marketing Is Easy to Adjust
The digital marketing landscape is constantly evolving. You need to stay on top of all the latest trends in order to succeed.
That means you need to constantly adjust your marketing strategies to match the changing landscape.
The good news is that digital marketing is easy to adjust.
You can quickly change your marketing strategy based on the results you are getting.
For instance, a low email open rate may indicate that your subject lines are not good enough.
In that case, you’ll need to learn how to write subject lines for sales emails that will boost your open rates.
This is also where email automation tools can help you out with something called A/B testing.
A/B testing, or split testing, allows you to measure the impact of different variations on your campaigns.
For instance, you can split-test two different subject lines and see which one generates more clicks.
That will allow you to find the best subject lines for your emails and make sure they are hitting their mark.
Of course, the success of your email campaign cannot be measured by open rates alone.
People may be enticed to open your emails if your subject lines are good, but lackluster content will cause them to unsubscribe quickly.
And if you want to learn how to create an email worth reading, you need to adhere to these email copywriting practices.
Only then will your readers be happy to receive your emails and see what they have to offer.
If you’re on the lookout for something new to add to your marketing plan, why not give digital marketing a chance?
There are plenty of things that digital marketing has to offer that traditional marketing does not.
From dramatically expanding your reach to helping you keep up with the latest trends, digital marketing is the way to go.
On top of that, social media and email are the most effective and affordable marketing channels out there.
You can even combine the two to get the best of both worlds!
If you add automation to the mix, you’ll be able to stay on top of your game without having to do all the work.
Our preferred “weapon” of choice is Mailvio, an all-in-one email automation platform that’s been making waves since 2019.
It allows you to create and send beautiful emails, automate your campaigns, measure their performance, and much more.
So, why not give digital marketing a try?
If you’d like to know more about Mailvio and digital marketing in general, please visit our blog.
Don’t forget to drop a comment if you have any questions or feedback.
Vladimir is a passionate content writer and digital marketing enthusiast. With over 3 years of experience in the field, he loves sharing his insights on topics ranging from content marketing and SEO to social media strategy. When he’s not writing, you can find Vladimir exploring the great outdoors or experimenting with new recipes in the kitchen. Connect with him on LinkedIn to stay updated on his latest articles and adventures.