For influencers seeking effective ways to engage and connect with their audience, the role of email automation tools is paramount.
These tools, often hidden in the background, have a crucial job: simplifying and enhancing the influencer’s email marketing strategy.
So, whether you’re a seasoned influencer or just starting, understanding how email automation tools can work for you is a game-changer.
In this round-up, we’ll explore the top email automation tools explicitly designed to cater to influencers’ needs.
But before we get to that, here’s a brief overview of the basics of influencer email marketing, including:
- The importance of email marketing for influencers
- The role of email automation tools in influencer marketing, and
- How influencers can benefit from using email automation tools
The Importance of Email Marketing for Influencers
In the world of influencer marketing, email is a linchpin that can’t be overlooked.
It offers influencers a direct line of communication with their followers, allowing them to establish and maintain a more personal and lasting connection.
Unlike social media platforms, where algorithms can change overnight and affect your reach, email marketing puts you in control.
You have ownership of your subscriber list, and you decide what content to deliver and when.
This level of control is a game-changer for influencers who want to stay engaged with their audience.
The Role of Email Automation Tools in Influencer Marketing
Email automation tools are indispensable for influencers, acting as the behind-the-scenes workhorse that streamlines the entire email marketing process.
These tools enable influencers to schedule, send, and track emails effortlessly. They allow for sending targeted content, such as promotional updates, newsletters, or event invitations, at precisely the right time.
Without email automation tools, managing an extensive subscriber list and sending out personalized content to each subscriber would be an arduous, time-consuming task.
These tools are the secret sauce that empowers influencers to efficiently and effectively nurture their fan base.
Benefits of Email Automation for Influencers
Influencers can benefit from using email marketing tools in a myriad of different ways.
In the following section, we’ll quickly examine several email marketing best practices for influencers that these tools bring to the table.
Improved Communication With Your Audience
Email automation guarantees that influencers never miss an opportunity to engage with their audience.
Scheduled emails ensure that followers receive regular updates and stay in the loop.
This consistent communication fosters a deeper and more meaningful connection with the influencer’s brand.
Increased Efficiency and Time-Saving
Automation tools alleviate the burden of manual, repetitive tasks.
From welcome emails to newsletter distributions, influencers can set up and schedule these messages in advance.
This frees up valuable time that influencers can spend on content creation, audience engagement, and strategic planning.
Personalization and Segmentation
Email automation tools empower influencers to personalize their messages and segment their audience effectively.
By tailoring content to specific subscriber segments, influencers can provide more relevant and engaging content, which resonates better with their followers.
Improved Audience Nurturing
Automation tools enable you to create multi-step email sequences that nurture leads and turn them into loyal followers.
Enhanced Tracking and Analytics
Detailed analytics provided by email automation tools enable influencers to monitor the performance of their email campaigns.
Metrics such as open rates, click-through rates, and conversion data allow influencers to understand what works and what doesn’t.
This data-driven approach is essential for refining email marketing strategies, ultimately improving results and engagement with the audience.
Criteria for Choosing Email Automation Tools
Ease of Use
Selecting user-friendly email automation tools is vital for influencers. You don’t want to get bogged down in complex software that requires extensive training.
A tool that is intuitive and easy to navigate will allow you to get started quickly and focus on what you do best—creating content and engaging with your followers.
Pricing and Scalability
Consider your budget and the potential growth of your email list. The selected tool should align with your financial resources and offer scalability to accommodate a growing subscriber base.
Cost-effectiveness and flexibility are key factors when making a decision.
Note that in this roundup, we’ll compare pricing plans for 10,000 subscribers, as influencers often have larger email lists to manage.
We’ll also take a look at the free plans/trials, which influencers can mainly use to try out the tools on this list.
This way, they can make an informed choice that suits your needs and resources before they commit to a purchase.
List Management Capabilities
In the world of email automation tools, effective list management is an influencer’s best ally.
This practice involves organizing your subscriber list efficiently and implementing list cleaning to prune away inactive or irrelevant contacts.
Mastering list management ensures your emails consistently land in the inboxes of the right audience. Check out this article to improve your list management skills.
Automation and Workflow Options
The automation and workflow options provided by the chosen tool should match the specific needs and preferences of influencers.
Whether it’s setting up autoresponders, drip campaigns, or advanced automation sequences, the tool should offer the features required to streamline email marketing efforts.
Analytics and Reporting Features
Comprehensive analytics and reporting tools are essential for influencers to gauge their email campaign’s success.
Look for a tool that provides robust tracking and reporting features. It allows influencers to track important metrics, understand subscriber behavior, and make data-driven choices to improve email marketing strategies.
These insights are critical for fine-tuning content, optimizing email timings, and achieving better engagement results.
Integration with Other Tools
When choosing email marketing tools for influencers, it’s crucial to consider how well the platform integrates with other essential tools in your influencer marketing arsenal.
This includes compatibility with customer relationship management (CRM) systems, e-commerce platforms, social media management tools, and more.
Deliverability Rates and Sender Reputation
Email deliverability is the holy grail for any email marketer, including influencers. It’s essential to select an email automation tool that maintains a strong sender reputation and actively monitors email deliverability.
A reputable email automation tool will employ best practices to optimize your email delivery, reducing the likelihood of your messages ending up in spam folders.
It should have built-in mechanisms for email authentication (like SPF and DKIM), manage bounce rates, and actively work to prevent blacklisting.
Best Email Automation Tools for Influencers at a Glance
We’ve arrived at the business end of the article – our list of the top 7 email automation tools for influencers in 2023.
In creating this round-up, we took into account all of the above-mentioned criteria, as well as customer reviews, and our first-hand experiences from using these tools.
Here’s a quick snapshot of the standout features (and the glaring cons) of all the tools listed in this round-up.
Below this table, you’ll find a detailed product description, the pros and cons of each tool, as well as their most suitable pricing plans for influencers.
|Mailvio||Exceptional email deliverability and open rates, Powerful segmentation capabilities, Highly competitive pricing for paid plans||Learning Curve, Integration Complexity||$59 per month (or $590 per year) for unlimited email sends to 10,000 contacts|
|Mailchimp||Easy-to-use email editor and excellent campaign creation features, Good customer support, Lots of integration options||Limited number of basic email templates, Unsubscribed customers are included in your total customer billing count, Can get pricey for influencers with growing contact lists||$67.50 per month for 120,000 email sends to up to 10,000 contacts (Limited time 50% discount)|
|AWeber||Dependable customer support, Outstanding email deliverability, Simplifies double opt-in setup for a high-quality mailing list||Pricing may be a hurdle to business growth, Some users find its Interface to be complex,|
Dated email design templates
|$79.99 per month for unlimited email sends to 10,000 contacts|
|Campaign Monitor||Ease of use, Excellent segmentation options, Comprehensive automation features,||Very expensive compared to its competitors, Extremely limited free trial, Limited A/B testing features||$99 per month to send 50,000 emails to 10,000 contacts|
|Brevo (formerly Sendinblue)||Free plan with some decent features, Intuitive user interface, Good deliverability rates||Limited native integrations, Limited Email sends for Its Business plan, Slow Customer Support sometimes slow to respond||$65 per month to send 20,000 to up unlimited number of contacts|
|GetResponse||Decent free version and a features-rich 30-day free trial, Generous discounts if you pay for 12 or 24 months upfront, Custom DKIM for all plans on offer||Decent free version and a features-packed 30-day free trial, Generous discounts if you pay for 12 or 24 months upfront, Custom DKIM for all plans on offer||$73 per month for catering to up to 10,000 contacts|
|Drip||Excellent automation features, Comprehensive & advanced reporting, Seamless integration with 3rd party tools||Limited number of pre-made (starter) templates, Quite expensive compared to most of its competitors, No landing page builder||$154 per month for unlimited email sends to 10,000 contacts|
Mailvio is quickly making waves as a premier email marketing tool for influencers looking to maximize their reach and impact.
This dynamic platform is not only budget-friendly but also boasts an extensive range of features tailored to influencers’ needs.
At its core, Mailvio is a full-service autoresponder with built-in SMTP and “Active Campaign-style” automation capabilities.
But what sets it apart for influencers is its suite of tools designed to make email marketing a seamless and enjoyable process.
Crafting compelling emails with Mailvio is as easy as it gets, thanks to its user-friendly drag-and-drop editor and an array of ready-made templates.
It’s an ideal solution for influencers who want to engage with their audience on a personal level.
One of Mailvio’s standout features is its warmed-up IPs, giving influencers a distinct advantage in terms of email deliverability.
When it comes to personalization, Mailvio offers an arsenal of advanced tools, including:
- Advanced Segmentation
- Lead Scoring
- Workflow Automations, and much more.
Moreover, Mailvio enables influencers to manage multiple email lists and blacklist problematic addresses.
For influencers, the recently unveiled Mailvio Suite upgrade is a game-changer. It combines four essential apps into a single platform, allowing users to:
- Manage Email Contacts: Effortlessly handle your contact lists, run campaigns, and automate your processes.
- Mass Broadcast: Amplify your reach by managing other influencers’ Mailvio campaigns.
- RFM (Recency, Frequency, Monetary) Segmentation: Create targeted audience segments based on their purchase behavior.
- AutomationAI: Design sophisticated email automations to nurture your audience.
Mailvio also seamlessly integrates with a variety of platforms, including Zapier, Poptin, Pabbly Connect, and Integrately, expanding your options and enhancing your overall email marketing strategy.
Mailvio doesn’t have a free plan, but they provide a 7-day free trial which gives users access to most of the premium features listed below.
Their paid plans are all highly competitive, offering unlimited sends.
The Introductory plan, priced at only $39 per month (or $390 per year), allows you to manage up to 5,000 contacts.
For influencers with larger contact lists, the Starter plan might be a better fit. Priced at $59 per month (or $590 per year), it allows unlimited email sends to up to 10,000 contacts and packs advanced features such as:
- Increased deliverability with pre-warmed-up IPs
- Drag-and-drop email editor for intuitive email building
- AI email writer helper
- Pre-designed email templates
- A/B campaign testing
- Built-in email previews
- Deep email segmentation
- Email workflows and customer journeys
- Advanced segmentation
- Built-in optin forms
- Reply tracking
- Detailed reporting and analytics
- Powerful buyer segmentation with RFM Tool
- Mass broadcaster
- Facebook community, and more.
- Exceptional email deliverability and open rates
- powerful segmentation capabilities
- Highly competitive pricing for paid plans
- Learning curve for new users
- Although it provides ample integrations, some users may find the setup process less intuitive
Mailchimp is a valuable platform for influencers, offering a range of core features to elevate your marketing efforts.
It features a user-friendly interface and intuitive drag-and-drop email builder that simplify the creation of visually appealing emails and newsletters.
Furthermore, the A/B testing feature allows you to refine your content for improved engagement.
Mailchimp’s audience management tools are another standout feature, allowing users to segment their subscriber list and tailor messages to specific groups.
This level of customization enhances the quality of communication and fosters higher subscriber engagement.
The platform also provides automation options, streamlining tasks like welcoming new subscribers and re-engaging inactive ones.
Mailchimp’s analytics tools are instrumental in gaining insights into email campaigns. They enable users to track open rates, click-through rates, and audience behavior, which allows them to fine-tune their marketing strategies.
Mailchimp offers a free plan with limited features for sending 1,000 emails per month to up to 500 subscribers.
The paid plans are based on the number of contacts you have, and each comes with a monthly email-sending limit.
At the time of writing this article (November 2023), Mailchimp has a limited-time offer that can save you 50% for 12 months.
This means influencers can now get Mailchimp’s Standard plan for $67.50. With it, they can send 120,000 emails per month to up to 10,000 contacts. In terms of features, this plan includes:
- Pre-built email templates
- Reporting & Analytics
- 300+ Integrations
- Audience dashboard
- 5 User Seats
- Automated Customer Journeys
- Forms & Landing Pages
- A/B Testing
- Email Scheduling
- Send Time Optimization
- Predictive Segmentation
- Advanced Segmentation, and more.
- Easy-to-use email editor and excellent campaign creation features
- Good customer support
- Lots of integration options
- Limited number of basic email templates
- Unsubscribed customers are included in your total customer billing count
- Can get pricey for influencers with growing contact lists
AWeber, a versatile email marketing service, is a game-changer for influencers seeking to elevate their online presence.
It’s equipped with a user-friendly drag-and-drop editor and a rich library of email templates, but what sets it apart is the AI-powered design assistant.
This feature ingeniously crafts on-brand templates for your newsletters by drawing inspiration from your website and social media profiles.
AWeber simplifies personalized outreach, allowing influencers to tag subscribers based on signup details, email interactions, or link clicks. This ensures tailored communication with your audience.
The platform’s email automation features are also a standout, enabling you to run campaigns effortlessly. Whether you’re welcoming new subscribers or launching a product, drip campaigns can be set up with ease.
What’s more, AWeber’s campaign marketplace offers pre-made workflows with customizable email templates for each campaign stage.
AWeber doesn’t stop at email; it includes a user-friendly landing page builder with ready-to-use templates and a gallery of stock images.
These elements, complete with signup forms that automatically tag subscribers, greatly simplify list management.
AWeber has a free plan for sending emails to up to 500 contacts on one email list. The free plan is quite limited in terms of functionality. It only includes one landing page and email automation (no reporting or segmentation), which makes it practically useless for influencers.
Its Plus Plan, which is equivalent to Mailchimp’s Standard Plan and Mailvio’s Starter Plan, will cost you $79.99 per month. With it, influencers get unlimited landing pages, email automations, custom segments, and email sends to up to 10,000, as well as:
- Priority, 24/7 support
- Advanced reporting and analytics
- Advanced landing page features
- Sales tracking
- Subscriber tagging
- Email templates
- Email split testing
- Behavioral automation
- Branded click-tracking links
- Detailed deliverability reporting, and more.
- Dependable customer support
- Outstanding email deliverability
- Simplifies double opt-in setup for a high-quality mailing list
- Pricing may be a hurdle to business growth
- Some users find its Interface to be complex
- Standard email design templates are outdated
Campaign Monitor empowers influencers with an array of user-friendly features designed to help cultivate a thriving audience.
The platform stands out for its vast selection of responsive email templates, which can be effortlessly customized through the intuitive drag-and-drop builder.
The real magic happens with personalization, where you can tailor your emails using contact data, making your communication more engaging and relevant.
What’s more, the platform’s segmentation tool takes your targeting to the next level, allowing you to create custom subscriber segments using multiple filters. This precision ensures that the right message reaches the right audience.
Campaign Monitor also offers send-time optimization, ensuring your messages reach your audience at the optimal moment.
Moreover, Campaign Monitor lets you handle branded transactional emails within the same platform, maintaining a consistent and personalized touch in all your communications.
When it comes to email automation, the platform offers a straightforward visual journey editor.
This tool simplifies the process of creating automated email sequences, enabling you to drag and drop each email into the flow based on subscriber behavior and past interactions.
Campaign Monitor does not have a free plan. It does offer a free trial of sorts, which only allows you to send a campaign to five subscribers. In other words, users will have to choose a paid plan to send to more than five people.
Campaign Monitor’s pricing plans are rather pricey as well. Its Lite Plan, which you can use to cater to 10,000 contacts, allows you to send 50,000 emails per month for $99. It packs a suite of advanced features such as:
- Drag-and-drop builder
- Customizable template library
- Segmentation tools
- Free image gallery
- Signup forms
- Mobile optimization tools
- A/B testing
- Real-time reporting analytics
- Automated emails
- Transactional emails
- Email support
- API access for integration with 3rd party tools
- Landing pages
- List management
- Reporting & analytics, and more
- Ease of use
- Excellent segmentation options
- Comprehensive automation features
- Very expensive compared to its competitors
- Extremely limited free trial
- Limited A/B testing features
Brevo (formerly SendinBlue)
Brevo is an all-encompassing platform designed to cater to the diverse communication needs of influencers.
This multifaceted solution seamlessly integrates Email, SMS, Facebook, Chat, CRM, and more to facilitate meaningful customer interactions.
Brevo excels in streamlining your workflow, allowing users to channel their focus on the core tasks while automating the rest. This proves invaluable for users seeking efficiency in their daily communications.
Crafting visually appealing and professional emails with Brevo is a breeze, thanks to its email builder.
But what truly sets it apart is the synergy of its features. The integration of chat, SMS marketing, Inbox, CRM, and automation tools empowers influencers to craft smarter, more engaging email campaigns.
One standout feature is the built-in CRM, which helps you maintain a comprehensive view of your audience, their interactions, and their preferences.
It’s an indispensable tool for those aiming to cultivate strong and lasting relationships with their followers or customers.
Furthermore, Brevo’s contact segmentation feature enables you to send tailored messages to specific groups within your audience. This level of personalization is essential for influencers who understand the importance of delivering content that resonates with their followers.
Additionally, the platform offers integrated Facebook Ads functionality, allowing you to retarget existing contacts and attract new leads directly. This feature can be a game-changer for influencers aiming to expand their reach and engage with a broader audience.
Brevo offers a free plan with some decent features. It allows users to send 300 emails per day to an unlimited number of contacts.
Brevo’s paid plans differ from most of its competitors in that they limit the number of email sends rather than the number of contacts you can send emails to.
Its Business Plan is priced at $65 per month and allows you to send up to 20,000 emails per month. This email send limitation is somewhat offset by the powerful features this plan packs, such as:
- Drag & drop editor
- Email template gallery
- SMS marketing
- Email & SMS personalization
- WhatsApp campaigns
- Facebook ads
- Landing page builder
- A/B Testing
- Send time optimization
- Marketing automation
- Workflow editor
- Advanced segmentation
- Customizable sign-up forms
- Advanced open & click stats, and more.
- Free plan with some decent features
- Intuitive user interface
- Good deliverability rates
- Somewhat limited native integrations with 3rd party tools
- Email sends for Its Business plan are limited to just 20,000
- Support is sometimes slow to respond
GetResponse stands out as one of the best email marketing platforms for influencers.
It’s a dynamic tool that brings automation, email templates, segmentation, and personalization to the forefront.
One of its standout features is its autofunnel, which greatly simplifies email marketing campaigns. This ready-made marketing funnel not only streamlines the process but also ensures your messaging is spot on.
GetResponse also offers autoresponders, which are perfect for:
- sending welcome emails,
- educational series, and
- nurturing leads automatically.
The platform’s one-click integration with Facebook Pixel is a game-changer for running retargeting campaigns.
Its website visitor tracking takes personalization to the next level, enabling users to tailor content that truly resonates with their audience.
GetResponse even offers a landing page builder to facilitate lead generation and sales.
The platform also allows influencers to create paid ads on popular platforms like Facebook, Instagram, and Google.
GetResponse offer a free trial with some decent features like a website builder, landing pages, and sign-up forms. With it, users can send 2,500 newsletters per month for a list of up to 500 contacts.
Interestingly, they also offer a 30-day free trial period to access and try out its premium features. Note that the free trial period comes with certain limitations regarding landing pages, messages, marketing automation, and chats.
Once the 30-day free trial expires, you’ll need to choose a paid plan or revert back to the free version of GetResponse.
Their Email marketing plan for catering to up to 10,000 contacts is priced at
about $73 per month. With this plan, users get:
- AI email generator
- AI campaign generator
- Website and landing pages builder
- Signup forms and popups
- Custom DKIM
- A/B Testing
- Click tracking
- Spam check feature
- Automation templates
- Google ads
- Facebook ads
- Email & chat support, and more.
On the downside, this plan lacks or limits some fairly useful features such as abandoned cart triggers, advanced segmentation, and drip campaigns. These features, as well as GetRepsonse’s standout ‘automation builder’ feature, are fully available only on the more expensive plans.
- Decent free version and features-packed 30-day free trial
- Generous discounts if you pay for 12 or 24 months upfront
- Custom DKIM for all plans on offer
- Somewhat limited integration options
- Fairly expensive paid plans
- Limited split-testing functionality
Drip emerges as a powerhouse among email marketing platforms, with plenty of advanced features.
For influencers, Drip’s strength lies in its ability to leverage eCommerce CRM data for creating highly personalized and targeted email marketing campaigns.
This means segmenting your email list based on a multitude of criteria, such as clicks, purchase history, email opens, and more.
It’s an invaluable asset for ensuring that your communication with your audience is not just effective but highly tailored to their needs and preferences.
But Drip goes beyond traditional email marketing. It integrates SMS marketing, a feature that sets it apart from the competition.
For influencers, this opens up new avenues for engagement, allowing you to connect with your audience via SMS for various purposes.
These range from sending abandoned cart reminders to promoting exclusive deals.
Lastly, Drip offers robust segmentation and reporting capabilities for your email campaigns.
This means you can dissect the performance of your emails and make data-driven decisions to refine your influencer marketing strategy.
Drip offer a 14-day free trial on all of its features, but it does cap its unlimited email offering available on its paid plans.
Some of the notable features available in the free trial include:
- Automated workflows based on customer activity
- 90+ integrations (including BigCommerce, Shopify, and WooCommerce)
- Email templates, and visual builder
Their paid plan to cater to 10,000 contacts will cost you $154 per month. In addition to the features mentioned above, it also includes:
- Omnichannel marketing – email, social, and onsite pop-ups
- Deep behavior-based customer segmentation and personalization
- In-app guidance and insights – to help you get started and grow
- Pre-built playbooks like abandoned cart, welcome series, etc.
- One-click integrations with other marketing tools (and store, if you have one)
- Smart A/B testing, and more
- Excellent automation features
- Comprehensive & advanced reporting
- Seamless integration with 3rd party tools
- Limited number of pre-made (starter) templates
- Quite expensive compared to most of its competitors
- No landing pages builder
As we draw the curtains on this round-up, one thing remains abundantly clear: email automation remains an indispensable asset for influencers.
It not only streamlines their campaigns but also supercharges audience engagement, a critical factor in this digital age.
As you explore these tools, remember the essential criteria listed here to make a wise choice tailored to your unique needs.
Among the impressive array of choices, Mailvio emerges as the clear champion, excelling in both features and affordability. It’s the perfect fit for influencers who demand excellence without breaking the bank.
Ready to take your email game to the next level? Give Mailvio a try with our 7-day free trial and see the difference for yourself. Don’t miss out!
Vladimir is a passionate content writer and digital marketing enthusiast. With over 3 years of experience in the field, he loves sharing his insights on topics ranging from content marketing and SEO to social media strategy. When he’s not writing, you can find Vladimir exploring the great outdoors or experimenting with new recipes in the kitchen. Connect with him on LinkedIn to stay updated on his latest articles and adventures.