There are many reasons why email marketing is important for your business.
It helps engage your audience, it allows you to create relevant and personalized content, and it is consumer-friendly.
Plus, email marketing is extremely affordable.
With email marketing, you can tap into a large number of highly engaged consumers at a fraction of the cost of traditional media.
You can start small by using email marketing free tools and then progress to full-blown email automation as business ramps up.
Provided you are doing everything right, you can eventually expect a return on investment of $36 for every dollar spent!
Email marketing is also great for lead generation, which is a huge opportunity for startups. It can boost your website traffic and convert more leads into customers.
So, if you’re still on the fence about whether to try email marketing, here are 10 reasons that say you definitely should.
Email Marketing Will Extend Your Reach
Some people prioritize social media over email marketing as their mode of business communication.
And if you look at popular trends and the prevailing perception that email is outdated, it’s easy to see why.
But numbers tell a different tale.
Facebook has nearly 2.9 billion monthly active users, and Twitter has approximately 330 million.
By 2025, social networking sites will have more than 4.4 billion users, which is truly impressive!
However, email still reigns supreme in the marketing communication arena, both in terms of numbers and capability.
According to a recent study, more than 4 billion people worldwide use email regularly.
With that number only expected to rise, email is a powerful way to get your business in front of as many people as possible.
Think about it for a moment.
You need an email address to sign up for any website, and even to create a Facebook or Twitter account.
What’s more, Twitter and Facebook themselves use email to communicate with users and notify them of changes.
Also, with emails, your message is successfully delivered to the intended recipient 9 out of ten times.
In stark contrast, your posts are seen by just 2% of your Facebook fans.
Simply put, email allows you to cast a wider net and target the right audience for your business.
You Can Put It On Autopilot
If you are in business, time can be your worst enemy because you have many things to take care of at once.
Between taking care of finances and managing your business, you probably struggle to find the time to refine your marketing strategies.
With email marketing automation, you can cruise on autopilot.
By automating your campaigns, you can focus on improving the other areas of your business.
It means you won’t spend as much time writing emails or setting up automations as you would if you had to set it up manually.
The best part? You can set up an automation that will be triggered by your customers’ actions. Once you know what action your users are going to take, you can then reach out to them.
As a result, you’ll be able to effectively and timely reach out to your audiences.
Moreover, email marketing instantaneously provides follow-up data about those interactions. You can use this data to further enhance your marketing efforts!
Email Allows for Personalization and Targeted Marketing
Email personalization is a powerful marketing tool as it allows for tailored marketing messages for different customer segments.
According to data, email marketers who personalize their emails can expect to see a 20% increase in sales, which is nothing to sneeze at. Also, 72% of consumers say they only respond to emails addressed directly to them.
But how to create an email that is personalized and targeted to your customers? What exactly is email personalization?
At its core, email personalization involves:
- Studying your customers,
- Learning their habits, and
- Using this information to provide tailored content/offers that you know will pique their interest.
An effective way to personalize emails is to use the recipient’s first name. You can include it in the subject line, the body of the email, and so on. But that only scratches the surface.
There are countless ways to personalize emails, such as adding a custom image, a video, a unique offer, etc.
One of the best ways to personalize your emails is through audience segmentation. With a tool like Mailvio, you can segment your email list based on:
- Demographics (age, gender, income, etc.)
- Behavior (if they’ve visited your website, if they’ve purchased from you, etc.)
- Interests (products, services, etc.)
This allows you to focus on the specific customer segments that will be most interested in your products or services.
For example, you can send a product recommendation email to customers who have bought your products in the past.
Or, you can try to reengage customers who have been inactive for a while by sending a special offer to them.
Be sure to experiment with different email personalization tactics to find the ones that work best for your business.
It Builds Brand Awareness
Building brand awareness is one of the most important activities for any business looking to expand.
In fact, according to data from CMI and MarketingProfs, 84% of B2B marketers cite building brand awareness as a top priority for their organization.
Brand awareness is about building your business name into the minds of your potential customers.
As your business expands, your brand name is what people will associate with your business.
Think about it this way: If your name is a known commodity, then your products and services will be more readily accepted.
Email is a great way to get your name out there and drive brand awareness.
For example, sending welcome emails to new subscribers is a great way to establish a relationship with them and to show that you’re invested in their success.
Creating an email newsletter is another way to get your name out there. The key to a successful email newsletter is to provide your audience with valuable content that is interesting and useful to them.
As you create your email newsletter, make sure that it is consistent with your brand and includes the same fonts and colors.
The same goes for all your marketing materials.
Make sure that everything you create for your business is consistent with your brand.
It Allows You to Collect Feedback
Keeping tabs on customer experience is a must if you want them to interact with your brand. And email marketing is a great tool for collecting customer feedback.
For example, you can create a customer satisfaction survey and ask your customers to rate their experience with your business.
This helps you identify areas where you can improve your business and make sure that you are meeting the needs of your customers.
In the long run, it will help increase your customer loyalty and boost your brand reputation.
However, we should also point out that people tend to ignore surveys as being too tedious and time-consuming. So, make sure that your survey is well-designed and easy to complete.
Also, try to make your subject lines interesting and catchy. That will increase the response rate and encourage your customers to complete the survey.
And if you need some help with that, check out this guide on how to create the perfect subject line for survey emails.
Why Email Marketing Is Important for Boosting Website Traffic
As you can see, there are a number of reasons why email marketing is important for your business.
While the ones listed above are pretty obvious, there are some less obvious benefits that email marketing can have for your business.
For instance, many people don’t realize that email can actually help boost website traffic. Let’s elaborate on that.
Imagine you have 100,000 contacts on your list, with an average click-through rate of 4%. This means that when you publish and share an article announcing your new product launch, some 4,000 people will see it immediately.
Just don’t forget to include a call-to-action button in your email that will redirect people to your website.
Here are some additional tips on how to rank a website higher in search engines using popular SEO and email marketing tactics.
Email Is Scalebale and Measurable
Using email automation is a great way to save time and scale your email marketing efforts.
Furthermore, you can easily measure the performance of your email campaigns.
For example, you can use your email marketing software to track open rates, click-through rates, conversion rates, etc.
With these insights, you can tweak your email marketing strategies and create more effective campaigns.
Most email automation tools also include an A/B testing feature that allows you to send different versions of your emails to different groups of people.
This allows you to test different subject lines, headlines, call to action, etc., and see which one performs the best.
Later on, you can use that data to improve the overall performance of your emails.
Email Marketing Is Affordable and Cost-Effective
Cost-effectiveness is a hallmark of email marketing. It’s very different from paid advertising where you are required to pay for every click. With emails, you can showcase your products/services without paying for it.
The only cost associated with email marketing is the cost of paying for your email automation software. And we are not talking about all the money in the world here. Using a tool like Mailvio, for instance, will set you back $39 per month (or $390 per year) for the introductory package.
With it, you’ll be getting unlimited email sends to up to 10,000 contacts, as well as around-the-clock tech support.
Creating email campaigns is also quick and easy. It only takes a couple of hours to write a few emails. Once you are done with your email copywriting, you can use Mailvio to set up a workflow that will be triggered by a specific action.
Then, when a customer performs that action, the workflow will send out your email automatically.
You, on the other hand, will be able to kick back and focus on other aspects of your business.
In the end, we hope this article helped you understand why email marketing is important for your business.
In addition to being a cost-effective marketing channel, it’s a proven way to build brand awareness and increase your click-through rates.
Email marketing will also increase your reach, help boost your website traffic, and increase the ROI of your campaigns. And adding personalization and automation to the mix will make your email marketing efforts even more effective.
Last but not least, email marketing is scalable and measurable, making it a powerful marketing channel for businesses of all sizes.
If you liked this article and want to read more about the powers of email marketing, be sure to check out our blog.
And if you have any questions or feel like we’ve missed something, feel free to drop a comment below.
We will be sure to get back to you as soon as possible.
Thanks for reading!
Vladimir is a passionate content writer and digital marketing enthusiast. With over 3 years of experience in the field, he loves sharing his insights on topics ranging from content marketing and SEO to social media strategy. When he’s not writing, you can find Vladimir exploring the great outdoors or experimenting with new recipes in the kitchen. Connect with him on LinkedIn to stay updated on his latest articles and adventures.