In today’s digital age, email marketing remains one of the most effective ways to reach and engage with customers.
However, even the most well-crafted email campaigns can fall short if they don’t reach their intended recipients.
This is why it is important to test email deliverability and use the best email deliverability service available on the market.
These tools can help increase the chances that your emails reach your subscribers’ inboxes, which can lead to higher open and click-through rates.
To help businesses navigate the crowded market, we’ve compiled a list of the top 10 best email deliverability tools.
Each tool listed below provides a wide range of features designed to help you evaluate and improve email deliverability, increase engagement with subscribers, and more.
So whether you’re a small business owner or a marketing professional, read on to find the perfect email deliverability tool for your needs.
Let’s get started!
Understanding Email Deliverability and Why It Matters
Before we delve into our list, let’s talk about the importance of having a good email deliverability rate.
As mentioned above, email deliverability is the ability of an email to successfully reach the recipient’s inbox.
In other words, it is a measure of the percentage of emails that are successfully delivered to the intended recipients’ inboxes.
Make no mistake – email deliverability is a critical factor for businesses. Why? Because it directly impacts their email marketing campaigns’ success.
If emails are not delivered, they cannot be opened, clicked on, or converted. That, in turn, leads to a negative impact on a company’s revenue and marketing goals.
There are several factors that can influence email deliverability, including:
- the quality of the email list,
- sender reputation,
- email content, and
- email authentication.
By monitoring and optimizing these factors, businesses can ensure that their emails reach their intended recipients and achieve their desired goals.
Criteria for Selecting the Best Email Deliverability Tools
When selecting the best email deliverability tools for your business, consider the following criteria:
- Deliverability features
Look for tools that offer features such as email verification, list cleaning, spam testing, inbox placement testing, and deliverability monitoring.
- Integration and ease of use
The tool should be easy to integrate with your current email marketing platform and have an intuitive interface that is easy to use.
- Price
The cost of the tool should be reasonable and align with your budget, based on the features on offer.
NOTE: Make sure to compare the monthly and yearly pricing plans for each tool to determine which option is most cost-effective for your business needs.
- Customer Support
Choose a tool that provides excellent customer support, with responsive and helpful support teams.
- Reporting and Analytics
Look for tools that offer detailed reporting and analytics on email performance, including metrics such as:
- open rates,
- click-through rates, and
- conversion rates.
- Reputation Monitoring
The tool should be able to monitor your sender reputation and alert you to any issues that may affect your email deliverability.
Top 10 Email Deliverability Tools for Businesses
With the basics out of the way, it’s time to move on to our list of the best email deliverability tools to use in 2023:
ZeroBounce
ZeroBounce is an email verification and validation service that can help businesses improve their email deliverability rates.
Key features
- ZeroBounce can verify email addresses in real-time, checking for inaccuracies and spam traps.
- The tool can remove invalid email addresses, duplicates, and inactive contacts.
- It offers easy integration with various email marketing tools such as Mailchimp, Campaign Monitor, and Mailvio.
- The tool can identify spam traps that could damage the email sender’s reputation.
- ZeroBounce provides a score for each email address, indicating the likelihood that the email will result in a bounce or be marked as spam.
- Around-the-clock customer support
Pricing
The pricing for ZeroBounce is based on the number of email credits purchased. Prices start at $15 for 2,000 email credits per month and range up to $1,910 for 1,000,000 email credits per month.
Pros
- Provides a score for each email address
- Comprehensive reporting and analytics
- 100 free monthly validations
- 24/7 customer support
Cons
- Prices are higher than some competitors
- The API integration can be complex for non-technical users
- May require additional manual review of flagged email addresses to confirm they are indeed invalid.
Verdict
ZeroBounce provides a score for each email address and comprehensive reporting and analytics.
It also provides 100 free monthly validations and 24/7 customer support.
However, its pricing is higher compared to some competitors.
Furthermore, its API integration may be complex for non-technical users.
Overall, it is suitable for businesses looking for accurate email lists and a good sender reputation.
NeverBounce
NeverBounce is an email verification and validation service that can help businesses improve their email deliverability rates.
Key features
- Real-time email verification and validation to ensure the accuracy and activity of email addresses.
- List cleaning services to remove invalid, duplicate, and inactive email addresses.
- Identification and removal of high-risk email addresses that could negatively impact sender reputation.
- Easy API integration with popular email marketing tools and CRMs.
- Detailed reporting and analytics to track email performance.
Pricing
The pricing for NeverBounce is based on the number of email credits purchased. Prices start at $0.008 per email for up to 10,000 emails and go down to $0.003 per email for up to 1,000,000 emails.
Pros
- High accuracy in email verification
- Affordable pricing options
Cons
- May have longer verification times compared to some competitors
- The dashboard interface can be complex and difficult to navigate for some users
Verdict
NeverBounce offers high accuracy in email verification but may have longer verification times than some competitors. The dashboard interface can be complex and difficult to navigate for some users. Overall, it is a good option for businesses that require accurate email verification at an affordable price. However, users should consider the longer verification times and the complexity of the dashboard interface.
MX Toolbox
MX Toolbox is an email deliverability monitoring and blacklist lookup service. It provides a range of tools that can help identify and fix email deliverability issues, including email blacklist monitoring, email verification, and DNS analysis.
Key features
- MX Toolbox can monitor a company’s email servers to check if they are blacklisted.
- It can run SMTP diagnostics to check for errors in email servers and configurations.
- MX Toolbox can run DNS diagnostics to ensure that domain names and mail exchange records are properly configured.
- The tool can monitor email delivery and alert users of issues that may cause emails to bounce.
- It provides detailed reports and analytics to help businesses track their email performance.
Pricing
MX Toolbox offers a free basic plan as well as paid plans that start at $129 per month.
Pros
- Offers both blacklist monitoring and SMTP/DNS diagnostics
- Easy-to-use interface
- Good customer support
Cons
- Limited features compared to some competitors
- Higher pricing for advanced features and larger organizations
Verdict
MXToolbox offers a free basic plan and paid plans starting at $129 per month. It provides both blacklist monitoring and SMTP/DNS diagnostics, as well as good customer support. However, it has limited features compared to some competitors, and the pricing is higher for advanced features and larger organizations. Overall, MX Toolbox is a suitable option for businesses requiring basic email verification and monitoring tools.
GlockApps
GlockApps is an email deliverability and analytics tool that offers several features to improve your email campaigns.
Key Features
- Email testing against spam filters
- In-depth campaign analysis, including open rates, click-throughs, bounces, etc.
- Inbox placement rates and reputation monitoring
- DMARC analyzer for email authentication
- Easy-to-use interface
- Good customer support
Pricing
GlockApps offers a free trial with limited features. Paid plans start at $79 per month
Pros
- Comprehensive email testing and analytics capabilities
- Affordable pricing options and limited free plan
Cons
- Some features (DMARC Analytics) may be overwhelming for beginners
Verdict
GlockApps’ user-friendly interface and good customer support make it easy to use. Its affordable pricing options and limited free plan make it accessible to individuals and businesses of all sizes.
However, beginners may find some of the advanced features overwhelming.
Overall, GlockApps is a great choice for businesses looking to improve their email campaigns’ effectiveness.
Folderly
Folderly is an email deliverability checker that offers many features to improve deliverability rates. Its focus on testing, monitoring, and analysis makes it a valuable tool for businesses looking to improve their email marketing efforts.
Key features
- Email deliverability testing
- Inbox placement monitoring
- Email health checkups to ensure deliverability and engagement
- Real-time notifications and alerts
- Comprehensive email campaign analytics
- Email warm-up service to help establish a positive sender reputation
- Domain and IP reputation monitoring
- Spam testing and analysis
- DMARC and SPF authentication checks
- Integration with popular email service providers
Pricing
Folderly offers three pricing tiers, including Individual, Startup, and Agency. Pricing starts at $200 per month and goes up with each subsequent tier.
Pros
- Automated email health checkups
- Email warm-up service to establish sender reputation
Cons
- May be overwhelming for beginners
- No free trial offered
Verdict
Folderly’s main selling points are its automated email health checkup and warm-up service to establish the sender’s reputation.
While the service may be overwhelming for beginners, it provides a useful set of features for businesses looking to optimize their email deliverability.
It’s worth noting that there is no free trial offered, so it may be challenging to gauge the platform’s value before committing to a subscription.
Overall, if you are looking for a comprehensive email deliverability tool, Folderly is definitely worth considering.
However, it’s essential to carefully evaluate your needs and budget before making a purchase.
Proofy
Proofy is an email verification tool that helps businesses maintain clean email lists and improve their email deliverability rates.
Features
- Bulk email verification
- Single email verification
- Domain verification
- Disposable email detection
- Syntax validation
- Spam trap detection
- Email deduplication
- API integration
Pricing
The monthly subscription starts at $16/month for 5,000 credits and goes up to $99/month for 50,000 credits
Pros
- Offers a free plan with 100 free credits
- Easy-to-use interface
- High accuracy rate
- Good customer support
- Supports various integrations
Cons
- Verification can take longer than expected for large lists
- Limited reporting features compared to some other tools
Verdict
Proofy’s interface is user-friendly, and the platform has a high accuracy rate, making it an excellent option for cleaning up email lists. Additionally, Proofy offers good customer support, a free plan, and supports various integrations. However, verification can take longer than expected for large lists. In addition, the reporting features may be limited compared to some other email verification tools. Overall, if you are looking for an affordable and easy-to-use email verification tool, give Proofy a try.
Briteverify
Briteverify is an email verification tool that helps businesses maintain a clean email list and improve their deliverability rates. It packs a lot of features that reduce the likelihood of bounces, invalid email addresses, or email campaigns being marked as spam.
Main Features
- Bulk email verification
- Single email verification
- Domain verification
- Syntax validation
- Spam trap detection
- API integration
Pricing
Paid plans start at $40 for 5,000 verifications. The most expensive plan will set you back $2,250 for 500,000 verifications
Pros
- High accuracy rate
- Easy-to-use interface
- Supports various integrations
- Provides detailed reporting and analytics
Cons
- No disposable email detection feature
- Some users report slower verification times for large lists
Verdict
Briteverify has a high accuracy rate, an easy-to-use interface, and supports various integrations.
It also offers bulk email verification and domain verification, making it an excellent option for businesses looking to improve their email list quality. However, it does not offer disposable email detection, and some users report slower verification times for large lists.
Overall, Briteverify is a reliable and effective email verification tool that can help businesses maintain a high-quality email list.
Mailvio
Mailvio is an email marketing software with built-in SMTP that is renowned for its high deliverability rates. The tool helps businesses create, automate, and optimize email campaigns to reach their target audience.
Key Features
- Drag-and-drop email builder with customizable templates
- Advanced email automation workflows and behavioral triggers
- A/B testing to optimize email campaigns
- Advanced segmentation and personalization options
- Warmed up dedicated IPs to give users a great sender score right out of the gate
- Built-in SMTP for reliable email delivery
- Integration with a variety of CRMs and e-commerce platforms such as HubSpot, Salesforce, Shopify, etc.
Pricing
Mailvio offers a 7-day free trial for new users. Paid plans start at $39/month for unlimited email sends to up to 5,000 contacts.
Pros
- Built-in SMTP for reliable email delivery
- 7-day free trial for new users
- Offers warmed-up dedicated IPs
- 24/7 customer support
Cons
- Some users may find the interface overwhelming or difficult to navigate
Verdict
Mailvio offers a range of advanced features such as a drag-and-drop email builder, email automation workflows, A/B testing, and advanced segmentation. It also provides warmed-up dedicated IPs, built-in SMTP for reliable email delivery, and integration with a wide variety of tools. Mailvio also offers a 7-day free trial, as well as 24/7 customer support. However, some users may find the interface overwhelming or difficult to navigate. Overall, Mailvio is more than worth considering, especially given the free trial period for new users.
MailTrap
MailTrap is an email testing and debugging tool that allows you to test your email workflows in a safe and secure environment.
Key Features
MailTrap allows users to:
- Receive and preview test emails in a dummy inbox
- Debug and analyze email messages
- Collaborate with team members by sharing inboxes
- Create custom rules and filters to organize and automate email testing
- Integration with several popular email delivery services
Pricing
Free plan available with limited features for both email testing and email sending
Paid plans start at $14,99/month for email testing and $10/month for email sending
Pros
- Provides a safe environment to test and debug email workflows
- Easy-to-use interface with powerful customization options
- Offers collaboration features for team members
- Offers a free plan for smaller-scale testing needs
Cons
- Some advanced features may require technical knowledge
- Limited integration options outside of email delivery services
Verdict
MailTrap offers custom rules and filters to automate email testing. It integrates with several popular email delivery services and offers a free plan for smaller-scale testing needs.
The platform provides a safe environment to test and debug email workflows and offers an easy-to-use interface.
However, some advanced features may require technical knowledge. Also, integration options outside of email delivery services are limited.
Overall, it is a reliable email testing and debugging tool well worth a try.
Email Test Tools Can’t Address All Issues
While email deliverability tools can certainly help improve your deliverability rate, they cannot do everything for you.
Deliverability tools typically focus on technical aspects, such as monitoring your sender reputation, analyzing email content, and identifying potential spam triggers.
However, there are many other factors that impact email deliverability, such as:
- the quality of your email list,
- the relevance of your content to your subscribers, and
- the frequency and consistency of your email campaigns.
To ensure a high deliverability rate, it’s important to take a proactive approach and actively manage your email program.
This includes regular list cleaning and proper email copywriting. It also includes:
- segmenting your audience to send targeted messages,
- personalizing your emails, and
- monitoring your engagement metrics to make data-driven decisions.
Ultimately, building a strong email program requires a combination of technology and human expertise to achieve the best possible results.
Final Thoughts
Choosing the right email delivery tool is crucial for the success of your email marketing campaigns.
When considering which tool to use, users should consider factors such as pricing, features, support, and ease of use.
However, marketers should also remember that they cannot rely solely on the tool to achieve their business goals.
Crafting engaging content, and constantly monitoring and optimizing campaigns are also key elements of a successful email marketing strategy.
Only by combining the right tool with email marketing best practices can businesses achieve their desired outcomes.
Is there any good email deliverability tool that’s missing from our list?
Let us know in the comments below!
And don’t forget to visit our blog for more email marketing tips.
