Email marketing is one of the most cost-effective channels for building brands. With an average return on investment (ROI) of $42 for every dollar spent, it is easy to see why brands are jumping on the email marketing bandwagon. But … Read More
How to Create a Logo That Ties Into Your Email Strategy
If you are an aspiring businessman looking to build a business from scratch, you can start by learning how to create a logo first. A logo is a visual representation of your brand identity. It is the most visible part … Read More
What Is Positioning in Marketing: An Email Marketer’s Guide
What is positioning in marketing? You’ve probably heard that question before and didn’t think much of it. Why would you? What could possibly go wrong if you have a great product or idea and a dream? The answer is: “Everything!” … Read More
Seven Easy Steps To Become Life Coach
Have you ever wondered how to become life coach in your particular niche? Consider becoming a life coach if you are good at helping others reach their potential. Also, if you have a zest for life, and want to start … Read More
Choosing A Target Market For Your Business
Every business wants to have a target market large enough to generate a steady cash flow. But many of them cast their nets too wide and end up failing. Don’t try to appeal to everyone at once. Instead, think about … Read More
How To Implement A Winning Marketing Strategy
There is no one-size-fits-all marketing strategy that will make you rich overnight. Nor is there any magic wand that will make your business grow. To succeed, you need to create a marketing strategy that fits your product, audience, and goals. … Read More
Developing A Brand Strategy: Real-World Examples & Tips
Developing a brand strategy can be a challenging task especially if you are doing it for the first time. But it is a necessary step to stay relevant and competitive. This article will walk you through the phases of developing … Read More
Brand Development Principles & Best Practices
Brand development is becoming more relevant in the digital market as competition increases. Having so many choices, customers are now more critical of who they invest their time and money with. Simply having a good product or service is no … Read More