Knowing how to reach customers online is important for any new business or brand. It’s a new era in marketing and customer acquisition.
Gone are the days of cold calling and spending thousands on outbound marketing campaigns. Instead, today’s marketers engage customers online via Facebook, YouTube, and Google.
Taking advantage of these platforms, we here at Mailvio Blog have built an extensive customer base and sold millions of dollars worth of products.
In this article, take a look at reaching customers on these popular channels as well as through Solo Ads. We’ll also look into the potential of email marketing.
Choosing The Right Marketing Channel To Reach Customers
Before jumping into Facebook, YouTube, and Google ads, know that not every platform is suited for every business.
For example, Facebook ads are perfect for eCommerce stores, restaurants and bars, and local service providers. However, they’re not as effective for companies in the B2C space.
Its sister platform Instagram is excellent for brands targeting younger audiences but useless for businesses like law firms.
YouTube is a natural fit for anyone in the video marketing or digital training space. Solo ads, on the other hand, are great for growing traffic and building lists of potential customers.
Meanwhile, Google ads are best for SEO and getting website traffic to increase organic rankings in search engines.
If you’re not sure which of these is right for your business, check out our guide to picking the best marketing channels.
How To Reach Customers On Facebook: 10 tips and tricks
Facebook is a great hunting ground for online marketers. With roughly 2.91 billion monthly active users in 2021, it’s a no-brainer to take advantage of the platform.
You can use it to promote your website, gather customer insight, and grow your email list. With millions of eyeballs available, Facebook offers great options for brand exposure and authority building.
Here’s how to quickly establish your presence on Facebook and reach customers in any niche.
Step 1: Create A Free Business Page
Creating a Facebook page for your business is much like creating a personal Facebook profile. The only difference is that you’ll need to add your business details and descriptions.
To create a Facebook page, head over to Facebook’s official site and click on the ‘Create Page’ button.
From then on, you will need to:
1. Add a business logo and profile picture;
2. Add your contact information (including phone number, email, and website address) and;
3. Upload any photos you would like to use for the cover photo or other posts on the timeline.
That’s it! It is easy, it takes less than five minutes, and it is free.
Step 2: Get People To Like Your Page
Now that your page is up and running, you will need to attract people’s attention. Start by inviting your existing contacts (friends, family members, email subscribers) to like the page.
This initial group of fans will serve as your launch base.
Once people start liking your page, they’ll begin engaging with each post that appears in their feed via likes, comments, and shares.
Over time this interaction leads to increased exposure and reach.
Step 3: Create Informative, Engaging, and Interesting Posts
To attract more followers post original content that is relevant to your business’s niche.
If you’re looking for ideas, try sharing blog posts or infographics related to the industry in general. The feedback from your followers will be a good indication of what kind of content gets them excited.
Once you’ve got the ball rolling, start sharing relevant content such as:
- tips and tricks;
- behind-the-scenes photos of your office or staff; or
- updates about new products in development.
Over time you can add promotional posts such as:
- a free trial offer,
- a discount on the product or service; or
- an exclusive sale.
In addition to sharing original posts, you’ll also want to share other pages’ posts from time to time. This will allow you to:
- build relationships with influencers in the industry;
- expand your reach beyond just Facebook users who have liked your page.
If you ever get short on inspiration, be sure to look at the types of posts your competitors use and their followers are engaging with. Remember, your competitors’ customers are your customers.
Keep all of your content branded by using company colors, language, and logos whenever you post. It’s easy to create branded content using the free online platform, Canva.
Regardless of what you share, be sure to respond to comments posted by followers.
It shows that your business is active and welcomes customer feedback.
This interaction can lead to lasting relationships and future sales.
Bonus Tip: Boost Your Facebook Posts
If you have a post that is performing well, consider boosting it.
Boosting a post means paying to have it appear in more people’s Facebook feeds.
It is an effective way to get your content in front of new followers who would not see it otherwise.
To boost your first post follow these simple instructions.
Step 4: Show Off Your Products And Services
Creating visual content is another great way to grow your following on Facebook. According to a study by the Data & Marketing Association, photos generate as much as 94% more engagement than other types of posts.
To take advantage of this trend, try sharing photos of the product you offer, as well as related images such as:
- a person using it;
- an office space where it’s being used; or
- the manufacturing process involved in making it.
If you are offering a service, take photos of your team members in action, show the office space where they work, or give a tour.
You can even share images that help to sell your brand values such as:
- a scenic landscape of the area where your business is located;
- customers interacting with each other at an event you hosted or sponsored;
- an image with positive text written on it; or
- custom logos designed for you by an expert graphic designer.
To make the most of this strategy, you’ll want to post photos regularly. Give your photos a descriptive caption and encourage people to like, comment on, or share the post.
Step 5: Join Groups With Your Ideal Customers
As you grow your following, it’s crucial to engage with people beyond those who liked and commented on your posts.
One way that many business owners do this is by joining groups where their ideal customers hang out.
By participating in group discussions and providing value, your brand will gain credibility and recognition.
Before you jump in, make sure your business is an ideal fit for the groups and communities you intend to join. Then, take the time to read through and understand how group members interact with each other.
Once you’ve found some good groups, look for ways to participate in the conversation.
Start by answering group questions, and sharing valuable resources. The idea here is to provide relevant solutions to problems group members face.
Doing so will help establish your authority in a niche or on a certain topic.
All these interactions will help to establish your business as a credible source of industry information and expertise, which can lead to new customers.
Step 6: Create Your Own Group
Creating a Facebook group that focuses on an industry or niche helps establish your brand as an authority in that space.
As with all posts shared on Facebook, make sure each post created from within your new community includes:
- a photo;
- well-written content; and
- engaging questions or statements designed for discussion among members of the group.
You’ll also want to respond directly when someone comments on one of your posts.
With these steps, you’ll be able to turn members of the group into fans and prospects for your business.
Step 7: Run Contests and Referral Campaigns
Running contests on your page is another great way to reach new customers.
To take advantage of this strategy, consider creating a contest that includes:
- a photo or video submission;
- a question about your product or service; or
- a statement that encourages participants to share the contest with friends.
Contests and Referral campaigns turn your current page and group followers into your personal marketing team. Allowing you to reach untapped audiences without relying on paid ads.
Contests can be as simple as asking your page followers and group members to share one of your posts. The person who gets the most engagement on this shared post will win some exciting prizes. This could be a discount, free products, or even a page feature.
You can also use referral marketing campaigns for this purpose. These typically involve rewarding customers who refer your business to others with a special discount or freebie.
For example, you could reward customers who refer a friend with five percent off their next purchase.
As with contests, be sensitive to issues of fairness and safety when creating your rules.
If you stick to these guidelines, you’ll be able to generate a lot of excitement around your business.
Step 8: Reach Customers With FaceBook Ads
When you create a page, Facebook automatically gives you the option to create and manage ads for that page using the Facebook ads manager.
The Facebook Ads Manager allows you to:
- set up and manage your ad budgets;
- run ads across multiple apps;
- adjust your campaigns;
- improve performance with dynamic creative;
- test which ads perform best; and
- get real-time insights.
It also allows you to target a specific audience based on:
- demographic; and
With the Facebook ads manager, you can choose between several different ad formats, including:
- Video ads (appear in the News Feeds and Stories, including as in-stream ads on videos on Facebook);
- Photo ads (appear in the News Feed on Facebook and as stand-alone units on Instagram);
- Carousel ads ( display a series of images within an ad unit. You can include up to ten images and a link to your website);
- Slideshow ads (appear in the News Feed on Facebook and are a collection of photos or videos with background music);
- Collection ads (formed of two to five images that display together as a single ad unit); and
- Dynamic product ads (let you showcase a collection of products within a single ad unit).
You can also choose different ad placements, i.e., the places where you can run your ads.
Before you start running ads on Facebook be sure to create a Business Manager account.
Step 9: Choosing The Best Ad Placement
Your ads may appear on Facebook, Instagram, Messenger, and Audience Network.
This will depend on the objective you selected when creating the campaign.
Make sure you have a clear idea about what you want your ad to achieve.
Do you want more page likes? More followers on Instagram or Messenger? Do you need more leads or sales?
However, Facebook recommends choosing the Automatic Placements setting “to make the most of your budget”.
In other words, Facebook will automatically select the best places for your ad based on your targeting and budget.
There are currently several ad placements available across Facebook’s platforms:
- Feeds (ads will appear in the News Feeds on Facebook and Instagram);
- Stories (ads will appear in Stories on Facebook and Instagram);
- In-Stream (ads will appear before, during, or after Facebook and Instagram videos);
- Search (ads will appear in the search results on Facebook);
- Messages (ads will appear in messages on Messenger);
- In-Article (ads will appear in third-party articles on the Audience Network);
- Apps (ads will appear in third-party mobile apps that use Facebook’s Audience Network): and
- Oculus (ads will appear in VR experiences on Oculus).
Make sure to experiment with different ad placements to see how they affect the cost of your ads and engagement.
Step 10: Track Your Ad Success
The Facebook Ads Manager offers a detailed dashboard that will help you measure how well each ad performed.
This includes how many people saw each ad, and how many people clicked on it or engaged with it in some way.
You can also see how much money you’re spending as well as the return each ad is generating.
This will ensure that you get the most out of your budget. At a glance, you’ll see which of your ads are performing well and which ones need to be paused.
Bonus Tip: Don’t Hard Sell
Marketers can often lose track and “overpromote” their products and services.
Remember, there are many competitors around. People will not do business with you just because you promote hard.
Instead of bombarding your audience with a constant stream of sales messages, you should use a “soft sell” approach.
This means that your focus should be on educating the customer and giving them value before pushing a sale.
Let’s say, for example, you are selling a software product. What can you do? You can offer free how-to videos or webinars that demonstrate the benefits of your solution.
If you are an accountant, show customers how they can save money by hiring you.
This approach will build trust and credibility, which will ultimately help you reach more customers in the long run.
How To Reach Customers With YouTube Videos: 10 Tips And Tricks
With over one billion users and three billion views per day, YouTube is the second largest search engine after Google.
You can tap into this vast audience by setting up a YouTube channel and uploading videos that provide value to potential customers. .
Despite its popularity, YouTube is actually still one of the most untapped traffic sources around. It’s also one of the most profitable advertising platforms.
On top of that, there are many undiscovered high-demand, low-competition niches you can dive into.
With proper keyword research, it becomes easy to gain endless free traffic from YouTube.
VidIq is one of the most popular keyword research tools available to the public.
If you’re just starting out, creating a unique YouTube persona is an excellent place to start.
Tip #1: Create A Unique Online Personality
YouTube is a social media platform that allows you to create a channel and build an audience through video engagement.
When creating your channel, ensure you select the appropriate category for your content.
Start by creating a catchy and creative username for your channel. Then, create a welcome video.
This will allow you to introduce yourself and your business in the most personalized way possible.
Tell your company’s story and the journey you took to get there.
Include some of your favorite hobbies, interests, and a little information about yourself. You can also include pictures of the team or office environment.
You’ll also need to create your YouTube channel art. Again, this is all possible using the free tool, Canva.
Once you’ve created an engaging introduction and your channel art, you can start creating content for viewers.
Don’t worry about the quality of your videos starting out. As time goes along you will get better at it. You don’t even have to show your face or even create your own videos.
It’s easy to outsource video creation on platforms like Fiverr or, if you don’t have the budget, try using Creative Commons videos.
If you specialize in a particular topic or industry, start doing an ongoing series about it.
For example, if you’re an accountant, you can create more complex videos with graphics and animations.
If you’re a travel agent, you can do regular vlogs at the airport and in different cities.
In time, you’ll build a following and your audience will become your biggest advocates.
2. Engage With Your Audience
You should always encourage interactions in your videos.
This will keep your audience engaged and coming back for more.
You can do this by asking questions or sharing polls in the video description.
You can also hold a Q&A session where people post their questions in the comments section.
Make sure to respond to comments frequently to build trust among your subscribers.
Remember, your goal is to create a connection with customers, not push them away.
3. How To Reach Customers By Analysing Your Competiton
Spying on your competitors will give you a good idea of what type of content works and what doesn’t.
It will also help you better understand your target customer.
By looking at what videos are performing well, it’ll become easier to create a video that resonates with them and encourages subscriptions!
To get started, open YouTube and search for your product or service.
For instance, if you sell camping equipment, you’d search “camping equipment.”
You’ll want to check out the videos that are getting a lot of views.
Take notes on what makes those videos successful and how you can emulate that success.
- How long are they?
- Do they get straight to the point or include a long introduction?
- What do their descriptions say about them?
- What images do they use?
All this information will help you create videos that people want to watch. Again, this is all possible using Vidiq.
Tip #4: How To Reach Customers With YouTube Ads
Using YouTube ads can be a great way to increase visibility and attract new followers. It’s more affordable than advertising on Facebook and somewhat easier.
You can create your own ad campaign with Google AdWords. Here’s how to do it:
1. Set up your AdWords account
2. State your advertising objective
3. Enter your business name
4. Enter your website’s address to direct traffic
5. Write your ad
6. Add appropriate keyword themes to match your ad to searches
7. Set up locations where you want your ads to show
8. Choose how much you’re willing to spend per day or per hour on advertising
9. Review your campaign to check if it’s right
10. Confirm payment info
Important note: Include an intro, outro, and call to action at the end of each ad you create. Remember not to push too hard – it’s important for viewers to feel like they’re watching something useful or informative!
Types of YouTube Ads
There are six different types of YouTube ads, these are:
- Skippable in-stream ads (video ads that play before, in the middle of, or after YouTube videos);
- Video discovery ads (ads that show with YouTube search results and on the right-hand side of your channel pages);
- Bumper ads (non-skippable ads that last up to 6 seconds and play before, during, or after another video);
- Outstream ads (mobile-only ads that play muted on partner websites and apps when a video starts playing);
- In-display ads (ads with related content that show next to videos); and
- Masthead ads (only available on a reservation basis through a Google sales representative, these ads show at the top of your YouTube homepage).
Tip #5: Place Ads Your Competitors’ Videos
Another great way to reach more customers is by placing ads in your competitors’ videos.
This will not only help you gain subscribers, but it can also give you a piece of their current audience!
Your competitor’s audience is the perfect people to market to as they already have a vested interest in your products/services.
By placing your ads in front of them while through competitor’s videos, your targeting will be spot on.
Finding a list of competitors’ videos that are already showing ads to place yours in can be a tedious manual task. You can save a lot of time using Tubesift.
Tip 6: Rank for Relevant Keywords
Adding a relevant keyword to your title and tags can give you an edge over other videos.
It will also help position your video on the first page of results for relevant searches, which can make it more likely to be seen.
So how does one go about finding the right keywords?
Conduct YouTube Keyword Research
Keyword research is a great way to find out what people are searching for and how often.
To get started, use Google AdWords Keyword Planner.
Type in a list of keywords related to your video and see how many searches each keyword gets every month as well as their estimated cost-per-click (CPC).
This way, you can find out what keywords are the most effective for your video content.
Next, try to think outside the box! Use variations of your main keywords to see if there’s anything you might have missed before uploading a video.
Sometimes adding words like “how“, “to“, or “why” to your keyword will help give you more ideas about what people are searching for.
You can also check out YouTube’s search suggestions to get more ideas about what searches you could be targeting with your content.
You can cut down on your keyword research time by using Vidiq.
Optimize Your Video Name, Tags And Description
Once you find relevant keywords for your video, make sure to include them in the name, title, and description of your video file.
Optimizing these three parts of your YouTube video is crucial for gaining views and subscribers – so don’t forget to do it!
The same goes for the description.
Selecting the right tags for your videos and channel will also help you gain exposure.
That way, when people search for those keywords – they’ll find your videos at the top of their list!
Tip #7: Optimize Your Video Thumbnail
Your video thumbnails must be intriguing enough for people to want to click on them.
They are easy to make using a Canva Template.
Tip #8: Create Transcripts and/or Closed Captions
Adding a transcript or closed captions to your videos will help you gain more subscribers and views on YouTube.
Not only will it help people better understand what you’re saying, but it also makes your videos accessible to those who are hearing impaired.
YouTube currently has automatic captioning for all uploaded content – which is great!
However, if there are any inaccuracies in the closed captions or transcript that you’ve created yourself – no problem! You can edit them anytime after uploading a video.
Adding in keywords at certain points throughout the transcription can also give you an edge over other content.
This way, you can gain more traction within your niche and increase the number of subscribers on your YouTube channel!
Tip #9: Create Youtube Playlists
When you upload a video to YouTube, it will automatically be added to your channel’s main list.
However, there are other ways for you to organize videos and make them easier for people to find!
For instance, you can create playlists for different topics to help viewers find related content.
You can also use playlists to group together videos that are part of a series of some sort.
This is great for building up more views and increasing the number of subscribers!
Playlists are also great for SEO purposes. Why? Because you’ll be able to include more keywords in the title of your playlist.
Lastly, playlists are great tools when it comes to collaborating with other YouTubers.
By creating a joint playlist, each of you can add videos from within the same series or topic and promote one another’s content in the description box.
Tip #10: Add Multiple Calls To Action
Including calls to action within a YouTube video is an excellent way for you to increase subscribers.
It will help motivate viewers to take the next step and subscribe by giving them a clear message about what you want them to do.
If you’re uploading a video about email marketing – say something like:
“Subscribe if you want more helpful tips on email marketing!“
Ask viewers questions at the end of each video or suggest that they like and share if they found it helpful.
You could say something like: “If you enjoyed this video – please share it with someone who might find it helpful!“
This will not only help grow your YouTube channel but also establish yourself as an authority figure within the community!
On top of that, you can also include links within your description box of each video – so that viewers will be more likely to click on it.
When they do, you’ll show up at the top of their suggested videos list which is another great way for them to discover your content!
The possibilities are endless when it comes to YouTube and how you can use it as a marketing tool.
5 Tips To Reach More Customers on Google
As a business owner, you are entitled to use all available channels to reach clients online.
Google has over 90% of the search engine market share and can expose your business to a wide range of potential customers.
As such, it would be wise of you to make the most of what it has to offer.
Here are a few things you can do to reach more customers on Google:
Tip #1: Create A Website
This one is a no-brainer.
You need to have a website or blog if you want people to find your business when doing a Google search.
Make sure that your site is up-to-date and full of relevant content.
Also, be sure to include targeted keywords and phrases within the content itself (without overdoing it).
You can also include links to your YouTube channel or other social media profiles
This will not only help you reach more customers but also improve your search engine ranking at the same time!
Tip #2: Register for Google My Business
Google My Business is a free service that allows you to create an online profile for your business.
It’s specifically designed to help local businesses get found.
With this tool, you can create and edit your company’s profile, upload photos or videos, respond to reviews, and more.
If you have a brick-and-mortar location, you can show the address on Google Maps.
This will help customers find your business when they are searching for it on Google search.
By registering, you’ll also have access to additional features such as analytics reports. Use these features to track the performance of organic searches and paid advertisements.
Another great thing about Google My Business pages is that you can link them to your YouTube channel or website profiles.
This will make it easier for customers to find your products online!
You can register for Google My Business here.
Important note: As per Google’s guidelines, you are eligible to create a Business Profile if your business:
- Either has a physical location that customers can visit or;
- Travels to customers where they are.
Tip #3: Build Backlinks to Boost Your Domain Authority
Backlinks are links from other websites that send people to your website.
These can be text links, image links, or even profile links on social media channels such as YouTube and Google+.
The more quality and relevant backlinks you have pointing to your webpage – the better it is for SEO purposes.
An easy way to get more backlinks is by guest posting on other relevant websites.
If possible, try working with reputable and popular bloggers in your field of expertise.
For instance, if you have a blog, try reaching out to other bloggers.
Ask them if they would be willing to share one of your posts with their readers in exchange for you sharing one of theirs.
Over time, as Google recognizes your content as being of value you will get better SEO rankings. Other people will then want to link to your website.
This will help boost your domain authority, which means search engines will rank your site higher in SERPs.
This is an effective way to build backlinks without having to pay a cent!
Building backlinks takes time and effort but is worth it in the long run!
Just be sure that any links on external websites are properly working so viewers can click through when needed.
Tip #4: How To Reach Customers On Quora
Quora is a question-and-answer website that allows users to ask questions and get answers.
It’s free, has over 300 million monthly active visitors, and can be accessed by nearly anyone online.
As such, this platform presents huge potential for getting your content in front of interested customers.
One way to benefit from Quora is by answering questions that are relevant to your business or industry.
By doing this, your business will appear in front of people who are actively searching for it and related products/services!
This is an effective way to get more customers without spending money on advertising!
Make sure to play nice on this platform or the moderators will flag and remove your account.
Tip #5: Use Google Analytics
Google Analytics is a free service from Google that allows you to track visitors, traffic sources, and conversions.
One way to benefit from Google Analytics is to study your traffic sources.
What channels are generating the most traffic for your blogs and content?
This data can be used to improve your SEO efforts and/or social media strategy so you can bring in even more customers from various sources!
You can also use Google Analytics to study how people interact with your web pages.
Are they spending a long time on one page or bouncing to another?
Do they look at multiple pages before leaving the site altogether?
This information can help you figure out what they’re looking for and how to better communicate with them.
If most of your traffic is bouncing, for instance, then perhaps there’s a problem with the website design that needs fixing!
Make sure to track all of this data and review it regularly.
This practice is a great way to improve your website and bring in more customers through the funnel!
How To Reach Customers With Solo Ads
Solo ads are an effective way to reach thousands of potential customers within a short period of time.
They have been around for a long time but are still one of the best ways to reach customers at scale.
What Are Solo Ads?
Solo ads are email advertising campaigns that you run using other people’s email lists.
These types of ads are typically used in internet marketing, health, fitness, and beauty niches.
Solo ads have been around for a long time and are super cost-effective. They offer people new to affiliate marketing a great way to get exposure for their business while building an email list.
There are many platforms, such as Udimi, that allow you to buy solo ads.
Should You Use Solo Ads?
Solo ads give you access to a huge email list of targeted customers right away.
This lets you test out different marketing strategies and find out what works best quickly, before making any major investments in your business!
Another reason to use solo ads is that you can get your business in front of thousands of customers for a relatively low price.
Depending on your goals, you will be able to find solo ad providers with different budgets and requirements.
They’re usually willing to work out good deals, especially if it means getting their email lists more active and engaged.
Finding a good solo ad vendor that will get you desirable results is possible by checking out vendor reviews in Facebook groups.
Common Solo Ads Mistakes
People make a lot of mistakes when buying solo ads for the first time.
Some of these include:
- not reaching their target customers;
- making unsubstantiated claims in promotion materials; and
- using bad email templates.
First and foremost, it’s important to keep your target customer in mind when running a solo ad campaign.
This is because if you don’t reach the right people with your ads, then what’s the point?
It’s also important to keep this in mind when creating marketing materials for your campaign.
This means avoiding exaggerated claims about your offers.
But the biggest mistake of all is not taking the time to build a business relationship with leads.
Solo Ads provide a great way to build your own email lists. But simply adding people to your list and then sending them random campaigns is not enough.
You need to provide value to your leads. Show them that you understand their pain points and know how to address them.
At the same time, you should get your subscribers familiar with your brand and the “face” behind your business.
To do this you’ll need to use an autoresponder that offers great deliverability rates, customizations, and is affordable.
Mailvio is a great option that you could look into. Check it out by clicking here.
Once you understand how to reach customers online with any of the methods we touched on above your life will become a lot easier.
Providing value and branded interactions with customers applies to any platform you use.
The key is to do proper research and to understand who your ideal customers are and where they hang out. Once you figure that out, it just comes down to preparing relevant marketing materials that will benefit your audience.
One of the most lucrative marketing methods not mentioned in this article is Email Marketing. Be sure to check out our blog for many tips and tricks related to email marketing. But for now, be sure to check out Mailvio, our top-recommended email automation tool.
Steven is the co-founder of Mailvio and oversees the operations and technical strategy and implementations. Steven has been an online entrepreneur since he was 14 years old and has been running SaaS companies for the last 10 years.