What is Gross Revenue? What is gross revenue meaning? When you say Gross revenue, it is all the sales for a period before deductions.

This figure represents a company’s ability to sell products and services. But it doesn’t reflect its ability to generate profits.

Sales discounts and returns are excluded from gross revenue. Once these deductions are applied to gross revenue, what remains is net revenue or net sales.

A good understanding of gross revenue meaning is important when starting a business. It is important to learn how gross revenue works or else your business may suffer.

Apart from addressing gross revenue meaning, we’ll also discuss increasing email revenue.

Gross Revenue Meaning

Gross revenue, or total income, is the amount of money a business generates. While excluding any amounts that have been or will be used for expenses.

As a result, gross revenue includes more than just the money made from goods and services. You can also include profits made through interest, stock sales, and exchange rates. There are also profits made from selling equipment and property.

Gross revenue is often referred to as the top line due to its location on a company’s income statement. Income is only one of three statements that a company may have.

Mailvio's Income statement, including its Gross Revenue

An income statement gives an overview of a business’s financial performance. Only for a specific period, such as a fiscal quarter or year.

To arrive at the gross revenue figure, all expenses must be subtracted. Overhead, salaries, losses, and costs of acquisitions should be taken into account.

The net revenue or net profit is located at the bottom of the analysis. It is the amount left over after all business expenses have been deducted from gross revenue.

A Method for Evaluating Gross Revenue

A business’ value is sometimes determined by a multiple of its gross revenue. The situation is particularly prevalent in startups and new businesses. This is because there are few other metrics available.

Management might become too focused on growing gross revenue during these periods. In turn, the business’s value can be increased for purposes of funding or sale.

If gross revenue is emphasized too much, it can lead to several problems, including:

  • A strategy that involves selling even when there is a small or no profit, purely to increase revenue.
  • Launching new products without having thoroughly tested them. This produces high sales returns but suffers long-term reputation damage for the company.
  • A fraudulent bill-and-hold transaction is a shady method of recognizing revenue. This is commonly done when goods haven’t been shipped off the seller’s premises.

Investors should pay attention to other metrics than gross revenue. It is possible to focus on things such as gross margin, net profit, net sales, or contribution margin.

There are no sales returns in service organizations. In a service organization, gross and net sales are therefore more useful metrics.

You can use these steps to determine gross revenue:

Estimate the Duration of the Project

Your gross revenue calculation should begin with a set period of time. Gross revenue is typically calculated once a year. But you can also calculate it monthly, quarterly, or over any other time period.

Determine all sources of income

Identify all the income sources your company generated over the previously established period. You may also earn income from in-store sales, internet sales, marketing campaigns, etc.

Add up the income

You can add up all of the income identified. Total this up and you have your gross revenue.

Net Revenue vs. Gross Revenue

Gross revenue and net revenue differ due to sales discounts and sales returns. Net revenue is calculated by applying these deductions to gross revenue.

For businesses with few discounts or returns, gross and net revenue are nearly equal.

Gross revenue is the basis of net revenue. The formula of gross profit is subtracting net revenue from the cost of goods sold.

Gross profit formula

It is a good idea to combine net revenue and gross revenue. You can measure the company’s profitability by combining these two values.

You can determine a business’s financial standing by combining gross and net revenue. Yet, you cannot measure financial health solely by gross revenue or net revenue. You should utilize both metrics together.

A company’s net revenue represents the amount of cash it receives from its customers.

How important is Gross Revenue?

In the eyes of external stakeholders, a company’s revenues show its value. By examining gross revenue, investors and other stakeholders can determine the company’s earnings.

This is a simple measurement of the business’s total income. A company’s gross revenue determines whether it is a good investment.

How to Increase Email Revenue

Only email marketing that drives sales is effective. No matter how inexperienced you are, you can increase email revenue. Just follow some email marketing best practices, and you’re good to go.

Marketers often refer to digital marketing as the king of marketing. You may find the process intimidating if you have never created an email campaign.

Email marketing doesn’t generate revenue by sending a few emails every month. To achieve success in email marketing, you also need marketing automation.

In addition to that, here are some tips on how to increase your revenue:

For Email Marketing, Use Automation

The best way to increase revenue is through email marketing automation. Increased efficiency is the best way to increase email performance and ROI.

If you’re interested in automation, You can try Mailvio. As part of its full-service offer, this autoresponder includes SMTP and automated workflows.

Sending out email marketing with this approach will take your campaign to the next level. The software allows you to build campaigns quickly. You can also test them for effectiveness, segment them, and a lot more.

This tool features tags, geotracking, and dynamic audience response. This allows you to personalize your leads’ experience.

Your subject line should be compelling

An email campaign’s subject line is its most important component. A successful revenue generation campaign begins with the subject line.

An example of a subject lines for email

The subject line of an email should convey more than just what’s in it. An effective subject line tells them why to open it. It tells them what they will gain from opening it.

You can engage recipients by asking compelling questions. This will boost email revenue.

Make the question relevant and personal to your reader. You can do this by personalizing your subject line.

Engage Your Reader With Compelling Content

You need to engage people with concise content once they open your email. Emails can contain any number of words, but the most effective ones range between 50 and 130 words.

This will vary based on the kind of content you’re offering. As a general rule, shorter messages are better.

By doing this, readers are able to scan the email for relevant information. Rather than writing long-form content in the body of your email, put it on your website and link to it.

Your Call to Action Needs to Be Compelling

Whatever action you want your readers to take, your call to action needs to be clear and purposeful. Be sure to craft a clear and powerful message.

With a call-to-action, click-through rates can increase by almost 30%. Find the right CTA button by trying a few different ones.

Personalize and Segment Your Emails

Segmenting lists and personalizing emails go hand in hand. By combining them, you can send customers relevant emails. You can also make product recommendations with them.

Personalization can also help you decide when is the best time to post or send emails. Segmenting lists can help you reach the right people with what they need.

Targeted emails can drive three times the revenue of non-targeted emails. Automating this process is possible with the right tools.

To increase your email revenue, you don’t need to spend a lot of time, but you should put in some effort. A successful email strategy requires the application of best practices and tips.

Guidelines for Evaluating Gross Revenue

When evaluating your company’s gross revenue, keep these best practices in mind.

Review the Presentation

Gross revenue is often presented as an isolated figure. It’s best when it comes with information, it is more effective and insightful. For example, it could include the net revenue and the cost of goods sold. After that, the company’s profit is calculated by considering percentages and margins.

Knowing Your Audience Is Key

Think about whom the fiscal information is for before deciding what to calculate. For example, investors are often interested in gross revenue. A company’s earnings potential may also be of interest to external shareholders.

Keep Track of Gross Revenue

Keep a consistent record of your gross revenue. Using this method, you can see whether your business is growing or losing money.

Incorporate All Revenue

Ensure that traditional income sources are taken into account. For instance, cash flow from in-store sales, online sales, and investment income.

Extra Information

We have provided a little more information here, which may answer some of your questions.

Is it Possible for a Business to Have Negative Gross Revenue?

There can be no negative revenue since gross revenue does not include losses or costs. All income counts towards the gross revenue figure.

It is possible to have a negative net revenue, though. Businesses can suffer from this. Especially when they spend more on product development and business operations than they do on sales.

Are Gross Revenue and Gross Profit the Same Thing?

A company’s gross revenue is its total revenue before subtracting expenses or losses. This is the way to calculate gross profit for a business. You need to subtract the cost of making or producing the products from the net revenue.

Net revenue and gross profit are identical. Net revenue takes into account all business expenses instead of just sales costs.


We hope this article has provided you with an understanding of gross revenue meaning. We hope our article gave you some insight on how to increase your email revenue.

It is difficult to start a business venture. You need a solid marketing plan and an endless amount of determination. Explore available articles, videos, and courses for more information on starting a business.

Neil Napier

Neil Napier is the co-founder of Mailvio. Neil started his entrepreneurial journey in 2012 out of necessity to keep his visa in the UK, when he failed to keep his visa he moved to Finland and started his career as a serial entrepreneur and super affiliate. With over $10 million USD in revenue generated, he is a sought-after expert entrepreneur, copywriter & product creator.

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