These best practices in Email Marketing will help you make the most out of your Email campaigns. Some might ask if email marketing is still worth it these days. Do you think email marketing is an “old-fashioned” method of marketing”?
Email marketing is a bit old-school, but it keeps working wonders that’s why it’s still with us to this day. Social media may get more press and be more popular but Email marketing is still the king. Each year, hundreds of millions of people engage with email marketing campaigns worldwide.
You can benefit from email marketing in many ways. This type of marketing goes directly to your customers’ inbox. Emails can be tailored to an individual’s interests, rather than a generic message.
As an added benefit, it’s cost-efficient compared to many other marketing strategies. When you’re a small company or just starting up a business, email can be a huge asset.
Best Practices in Email Marketing
No matter what kind of business you have, everyone needs an email list. How can I make my emailing campaign more successful? By following these best practices in email marketing that we’ve prepared for you.
As your complete guide, use the 19 following best practices in email marketing. By using them, you can create a successful email marketing campaign. Your subscriber lifetime value can be increased as well as your open and click rates.
So let’s jump right in.
Avoid buying Email Addresses
This is first in the list since the first step of email marketing is building an email list. Those emails to which you will send your campaigns. You have to do a lot of work when you’re just starting out.
To be clear, buying and selling email addresses is never a good idea. Sure, this sounds tempting, but don’t participate in such transactions.
Be aware of the General Data Protection Regulation (GDPR) if you plan to participate.
A healthy open rate is crucial to email campaigns. You’ll quickly see your emails’ performance drop if you contact people whose information you bought instead of earned.
GDPR also requires that companies reach out to European recipients with their consent. These consents are not usually included in purchased email lists.
You would be better off earning them organically. In this case, you can offer lead magnets, ask for opt-ins, setup squeeze pages, etc.
Send an email welcoming your clients
You should send a welcome email to new subscribers. A welcome email is essential to keeping your mailing list clean. Besides that, it improves the deliverability of your emails.
A hard bounce will result if an incorrect email address is entered. The email provider will then notify you to remove it from your list.
You can also reassure your new subscribers that their sign-up was successful. You can also assure them that the information they requested will be sent to them.
In addition, they help you establish connections with new subscribers. Make the first step of their journey valuable or exclusive, and watch the click-throughs soar.
Know the best time to send Email campaigns
Email marketers desire to see their newsletters at the top of the recipients’ inboxes.
So when is the best time to post or send emails?
Sending emails at the appropriate time is dependent on your subscribers. Several factors will determine when to send emails. This includes the audience, industry, and location.
If you want more traffic to your blog, you need to know when you should send emails and which days are best. As soon as your loyal subscribers read your content, they will share it. It leads to increased traffic, subscribers, and conversions as the snowball effect builds.
In the sender’s email address, do not include ‘No-Reply’
Are you familiar with CAN-SPAM? Email marketers in the United States rely on this popular piece of legislation for guidance.
The CAN-SPAM Act prohibits use of the word “no reply”. Sender’s names should not include no-reply@yourbusiness.com” or anything similar.
Emails that state “No reply” cannot be responded to by recipients. This prevents your customers from opting out from your emails.
Instead, you can use your own name or the name of your company. For instance:
When your customers know the email was written by a human being, they are much more likely to open it. This is also an important aspect of complying with email regulations.
Keep typefaces to no more than three
Your email will convert more if it’s clutter-free.
You should not overload your emails with more than two fonts. It’s distracting to your readers if your email has more than one font.
You should also use web-safe fonts within the 10-point and 12-point size range. That way all email readers and all devices will be able to read it.
Email frequency is important
Email frequency represents the line between being helpful and annoying. It’s a fine line between being timely and spammy, as well as engaging and unwanted.
Knowing how often to contact your subscribers is one more email marketing best practice. This can be quite a challenge.
Some marketers only send one newsletter a week when we look at their mailing frequency data. Marketers who send one newsletter per week get the highest click-through rate and open rate on average.
According to an analysis, 49% of all accounts send a newsletter no more than once a week. It is important to note that triggered emails and RSS emails are also included in this data.
Email letters should be sent two to three times per week, if you wish to send more than one. But sending more than that has a lower frequency.
Consider asking yourself this question. How often should your newsletter be sent? How can you maintain a low unsubscribe rate while reducing spam complaints?
Text in the email’s preview should be optimized
A preview of your message will appear before the recipient even opens it. The preview message must be engaging for the reader to open your email, otherwise they will ignore it. It should have a catchy yet important message that will encourage readers to open it.
A preview text is a default that pulls in the first few lines of the message body. The recipient sees the preview before opening the message.
Templates for custom emails often have conditional statements, and they stick around. For example, “Can’t see images?” or “Display isn’t right?”. It is typically located at the top of the banner, so that when it is sent out, it slides right into the preview.
As a general rule, always write an email preheader that teases what your message will include. Always check and optimize your email preview before sending it out.
Test your subject lines for Emails
About half of subscribers decide if they will open an Email based on its subject line. Before your recipients decide whether to open or ignore your message, they will usually look at three things. The name of the sender, subject lines for emails and the preheader.
It’s also possible for them to see labels and filters, depending on their email client. Unlike the sender name and pre-header, the subject lines for emails are quite long. Subscribers tend to pay attention to the subject line.
What are good email subject lines for emails? What is the best way to create them? A simple tip – don’t rush the process of crafting them.
Consider them to be the most crucial part of your email campaign. Cause that’s exactly what they are.
You should do your utmost to make sure you do it right. After all, it has a huge impact on your business. Make sure you do A/B testing. Take data into account, rather than gut instinct.
Think outside the box
Don’t forget to try and use emojis and personalization. It has been shown that both can positively impact average email open rates.
Don’t hold back when it comes to copywriting. Consider using power words, questions, and idioms to influence your audience. Be sure to pay attention to who you are contacting.
How do they access your emails? What devices do they use? Which topics pique their interest?
Be more unique and personal with your email campaigns, so they stand out to your subscribers.
You should include a signature in your Email
The signature on your email should still mention the name of an individual from your company. Even if the newsletter is being sent on behalf of your company.
Email signatures are used by marketers to brand and promote their products. Keeping standard, cohesive sign-offs across all companies was the second most popular reason for its use.
It also adds a touch of personalization if you include your email signature. If an email comes from a human, people are more likely to read it. Rather than an email sent by a marketing department.
A strong email signature will draw the attention of your recipient.
Be sure to regularly clean your mailing list
The people who receive your email campaign may not unsubscribe from it entirely. In the end, even if they don’t opt out, some people will not even open it.
A mailing list that contains your least engaged subscribers can lead to low open rates. It is because of this that you should not keep their email addresses if they are not active and engaging.
Take a look at subscribers who haven’t opened your emails for a specified period of time. You should regularly remove these subscribers. To lessen the work you can also use cleaning services.
Lead magnets are effective
Getting an email list has become more challenging with more competition. In addition, your audience has access to a wide range of information sources.
This is also due to the fact that some marketers have taken advantage of their subscribers’ inboxes. As a result, visitors may think twice about completing forms on a website. In return, they expect a far greater degree of value from you.
In a simple online form it’s difficult to demonstrate how valuable your newsletter is. But you can offer value upfront with a lead magnet.
A lead magnet is also known as an incentive, freebie, or bribe. This is the most efficient way to convince people to do business with you.
As an example of a lead magnet, you can offer:
- Downloadable E-Book
- Offer Special Discounts
- Access to newly released Products
- Webinars
- Templates
- Training Videos
With so many options available, you’ll need to test each to see which one is the most effective.
Try viewing a lead magnet from the users’ perspective in order to make it more effective.
Put up targeted Pop-Ups
No matter how you feel about popup forms, they are a very effective way to build your email list. You can reduce the inconvenience of pop-ups for those who don’t intend to join another email list.
What is the best way to do that? With targeted marketing. Having your options forms only appear when they are appropriate will prevent your users from becoming irritated.
As a visitor enters a web page, they might see pop-ups which can be displayed for a few seconds. Pop-ups can also happen after they scroll halfway through your article.
Alternatively, you can add it after they have been browsing for a while, or when they’re heading out.
If you have a high-traffic page, try testing different approaches. This is better than spending days trying to decide the best time to display your forms.
Automate Opt-ins with Auto-responders
Readers will probably forget they signed up for your newsletter.
Using an autoresponder will remind individuals they opted in to your email list. After a few days of opting in, you can automate a message to be sent to them. It’ll serve as a reminder.
Additional content should also be included in autoresponder emails. This gives the reader a reward for opting in to the newsletter.
Make sure your logo is included
Adding a logo to your emails is a must. Logos have a positive impact on brand recall and email engagement.
After a five-second exposure of a logo to consumers, brand recognition increased by 18%. When logos are included in emails, purchase likelihood is increased by 34%.
Subject lines for Emails should be concise and compelling
The subject line should be between 30 and 50 characters long, including spaces. Subject lines that are longer than this are often cut off by email providers.
In addition to creating urgency, your subject line should also be engaging. This allows the reader to get an idea of what to expect once the email has been opened.
Your subject line should include the name of the offer
You can increase the open rate of your emails if you include an incentive in the subject line. Take a look at this for example:
Keep your emails focused on products and savings, but don’t overwhelm your readers.
Casual industry insights lead to customer loyalty. Introduce offers only after customer nurturing.
Integrate landing pages with emails
Headline, copy, and content on the landing page should match those on the email. As consistency goes a long way toward building trust, the landing page should follow the same design as the email.
Tracking tools can help you see which emails have been sent. Keep sending landing pages that are performing well, so you can repeat the strategy.
Take advantage of professional email marketing tools
You can make your Campaigns easier and more effective by using a professional email marketing tool.
Marketing messages are often sent from the domain of the company where the business is founded. Outlook or Apple Mail are some of the tools they use.
Your email list grows along with your business. Eventually, you begin to notice that people are not responding to your messages. But they seem to be interested in your plan just a moment ago.
In most cases, a change in behavior isn’t caused by your ineffective sales pitch. Email campaigns can sometimes affect change in behavior. It can also be because Gmail or another provider of email is blocking your email.
In some cases, the problem may be that your email isn’t being delivered. There are many variables that you cannot control when it comes to email marketing. Some of these technicalities can contribute to your email marketing being unsuccessful.
A marketing tool is essential for that reason. A marketing tool like Mailvio is made by marketers for marketers. You can consider this tool tailor-made for you because it is made by marketers who know your needs.
Mailvio deals with the complicated and technical stuff. Leaving you free to focus on what really matters. Such as sending emails to your clients and engaging your customers.
In addition to that, it boosts your campaign’s engagement rate, which can lead to higher ROI. Apart from that, they are also an autoresponder, and they offer services such as:
- Detailed Analytics
- Email Segmentation
- Powerful Automation
- A/B Split Testing
- Round the clock expert support
If you’re concerned about the price, it is very affordable, yet it’s still very effective.
Establish a marketing funnel
Last but not the least in our list of best practices in email marketing. Aside from email marketing tools you can also use a marketing funnel. An individual marketing channel cannot work by itself.
Your products or services need an audience to be successful on the internet. It is necessary to build an email list in order to speak with an audience. This can be done by creating a landing page and driving traffic to it.
Then, you need to follow up with them after they have successfully registered by offering a lead magnet.
It’s easy to get lost in this process, as it goes on and on.
The marketing funnel plays a role here.
Your marketing channels will work better together with their help. Track your conversion rate and keep track of your business objectives.
Despite their intimidating sound, marketing funnels are pretty easy to set up. You can even automate the process if you use a tool that does that for you. Kyvio is a funnel building app, and it’s also an all-in-one marketing platform.
Final Thoughts on Best Practices in Email Marketing
Marketing these days has access to a number of new tools. Email marketing, however, has remained relevant throughout time regarding its impact on your users. Marketing initiatives can be made more effective by utilizing this old, reliable, and faithful tool.
You can also boost your campaigns through other methods besides email marketing. Planning, utilizing the right tools and having confidence in your business and yourself makes up for a more successful campaign.
We hope you find these best practices for email marketing lists useful. Additionally, we wish you the best of luck in your campaign.
