What is a promotion? It’s a series of outbound marketing activities that are used to inform customers about the product and service features and offers to create awareness, expand demand and accelerate sales.
The purpose of a promotional email is to generate sales and revenues for a business by offering incentives and using them to drive sales. This form of email marketing is primarily concerned with convincing customers to make a purchase by sending an email.
A promotional email should include concise calls to action that encourage customers to purchase a product. You can use these emails to convince customers to download, subscribe, or register for a service.
Marketing of this type can help businesses not only increase revenue. But also boost customer retention and engagement.
As such, the content and design of promotional emails should aim to persuade the recipient. To perform a certain action within a certain time period.
What is a promotion and the benefits of understanding what is a promotion will be outlined in this article.
Creating Effective Promotional Emails
By the end of 2022, there are expected to be 7.6 billion email users, making email marketing one of the most efficient ways to reach customers.
Sending out emails for a product or service does not guarantee a sale; you can’t even be certain that they will reach your subscribers. Without knowledge of HTML, Mailvio can quickly create professional promotional emails for you.
The following tips should be applied when writing promotional emails:
Adding A Personal Touch To Your Email Subject
Emails with personalized subject lines are more likely to be opened instead of sending mass duplicate emails.
Include customer data in marketing materials, such as last order details and name. In addition to the subject, the content should also suit the profile and preferences of the target audience. Plus, the promotional email subject should stick to the subject line, remember to stay on topic.
Stay Concise And Substantial
When a recipient clicks on an email, you have a very short window of time to grab their attention. It’s better to avoid using difficult-to-understand words that will tire the reader rather than using technical words.
Likewise, long paragraphs can overwhelm the reader. They need to be concise, relevant, and strong. The email should also be catchy and engaging.
Have A Solo Message
Multiple messages in your promotional email make it less effective. Messy emails are harder to read, and subscribers are more likely to miss the main point.
An effective marketer should ensure that the content and call to action emphasize the primary objective of the promotional campaign. Choose words or phrases that encourage action. Effective calls to action can increase click-through rates and boost sales.
Optimize The Email For Mobile Devices
An overwhelming majority of the audience will view the promotional email on a mobile device. Therefore, it is necessary to make the email mobile-friendly and easy to read.
Subscribers can grasp the central message of your email more quickly and navigate to different sections by including subheadings, images, and lists.
Always Proofread Your Emails Before Sending
The importance of proofreading is generally ignored, despite the fact that it is evident. Typographical errors and poorly written content, on the other hand, can adversely affect the credibility of your brand.
In order to reduce the risk of any mistakes in your emails, you must go over them and remove any errors you may find.
Promotional Emails: What To Include
You should emphasize the promotion or offer you’re offering to subscribers. Text and images are both acceptable. You can divide this section into several parts for better optimization.
Making it clear who sent your promotional email will prevent recipients from moving it to their spam folders. To accomplish this, use your company’s name alone or with your name.
Enticing subject line
Your promotional email’s subject line impacts its open rate. Make it as captivating and as brief as possible. Different variants of your subject line should be A/B tested to discover the most effective one.
Use action-oriented language to convey the message. A marketer should beware of words that make the message sound too pushy.
The Best Way To Send Promotional Emails
Make your promotional email stand out in a highly competitive field like email marketing. Therefore, every business owner or marketer should know how to send email messages that promote their brand:
Perfect Time To Convey Promotional Emails
The best time and date to send promotional emails can boost a brand’s marketing campaign. Tuesdays and Thursdays are the best days to send marketing emails. In order to improve click-throughs and conversions, send your emails in the morning, preferably around 10:00 a.m.
The afternoon is also a great time to send emails since many people are less active at work and need a distraction. Your promotional campaign should use a nice email template to grab your audience’s attention during these hours.
Limits On Distributing Promotional Emails
Getting too many promotional messages can lead to users unsubscribing from a service. Depending on the type of product or service you are promoting and the level of competition in the industry. The number of emails you send will vary.
Marketing professionals can use A/B testing to determine the number of marketing emails to send. It is recommended that marketers send between 1 and 6 messages a month. We have outlined above what is a promotion in regard to email marketing. Here is how to send promotional emails.
Sending Promotional Emails To A Inbox
If you want your message to be delivered to the subscriber’s primary inbox in Gmail, it shouldn’t look explicitly promotional. Avoid using words that directly motivate the reader to make a purchase. Make your marketing more subtle by using marketing words. Among other things, you may want to consider:
- A name-to-name greeting
- Limiting the message to one link
- Limit Pictures and heavy HTML
- Verifying the domain’s authenticity
Best Practices For Creating Promotional Emails
Use A Known Address
If your subscribers see your email in their inbox, they should be able to identify the sender immediately. Never send emails from a “no-reply” email address, since such emails may be ignored by senders look robotic.
Due to this, you won’t be able to build a relationship of trust with your audience. As an alternative, you can send emails from your brand’s name or add the name of the person responsible for marketing communications.
Prepare An Email Marketing Plan For Your Business
Such a plan will allow you to communicate with your audience on a regular basis without being intrusive. Send promotional emails for the next month, taking into account personal milestones such as anniversary and birthday emails, holiday emails, and triggered emails.
You can use the latter when you send a client a follow-up email after they’ve looked at some items on your site. Or add them to their shopping cart without buying.
Allow Users To Set Desires
Most people receive dozens of promotional messages every day. In order to keep subscribers eagerly awaiting your campaigns and win this sharp competition for their attention. Let them choose the frequency and content of email campaigns.
Add these options to the subscription form and a link to the Preferences Management Center in each email footer. Consequently, your clients can decide how often they would like to hear from you and which offers they would like to receive.
Segment Your Campaigns
Segmented campaigns allow you to target customers individually with minimal effort. Break your subscriber base into segments according to their needs and interests.
Create campaigns tailored to their needs and interests. Get this data from subscription forms. Then segment your subscribers based on the products they’re most interested in.
Consider Your Lead’s Position
Do not send the same promotional email to your entire mailing list. Your leads and loyal customers have different needs. Leads may need more educational and motivational content while loyal clients expect to have a reward from your brand.
Nurture and educate your leads especially if you sell services. They should clearly understand what they are paying for. You may offer them a free plan or a 7-day free trial to evaluate the benefits of your service.
At the same time, you can run a 3-day promotional campaign to sell premium plans with a discount for your most loyal customers.
Focus On The Benefits
You have very little time to make your subscribers interested in your email, so take your email copy seriously. People are not interested in brands and their achievements – people look for solutions to their problems. So, use your email to explain how a customer will benefit from buying your product or service.
Call To Action (CTA)
This button instructs subscribers on what they’re supposed to do next. Keep it concise, straightforward, and easy to tap on any device. Email CTAs should be eye-catching, so make it contrast with the email’s background and use enough whitespace around it to draw subscribers’ attention.
Automate Your Emails
Sending each promotional campaign manually takes a ton of time that you can spend on more important tasks. Especially if you can delegate sending emails to the email service. Use automated software like mailvio, the all-in-one solution to make your email campaigns run smoother and save you valuable time.
Final Thoughts On What Is A Promotion
Get inspired by our four effective tips and idea for writing and sending promotional emails and understanding what is a promotion. Now that you know how to write and send them. It will help you to send more relevant and targeted campaigns as well as increase your sales.
Using promotional emails as part of a business marketing strategy. Can help your business get more exposure to your brand, increase customer engagement and confidence. While also increasing revenue as well.
For a more effective campaign, use Mailvio to create promotional emails. That gives you more than a 60% open rate and to monitor your contacts’ responses to the emails you send. Now you know what is a promotion you can go ahead a start sending exceptional promotional emails.