Today, there are different mediums of marketing for us to pick and choose from. They allow us to reach our customers and market our products efficiently.
So careful consideration of these channels has to be a part of our marketing strategies.
Traditional mediums of marketing include print, radio, television, direct mail, and telephone.
But now, in the digital age, there are many more robust marketing channels available to us. Giving us various avenues to market our products and services.
These include avenues:
- Email Marketing
- Social Media Platforms (Facebook, Tik Tok)
- SEO Marketing
- Affiliate Platforms (Clickbank, Warriorplus. Jvzoo)
- Video Share Platforms (YouTube, Bitchute)
Now as you can imagine, each of these platforms serves different purposes and has its pros and cons. And so, we’ll take a look at each of them today to help you gain some insights on which would be best for your business.
So first up, email marketing.
Email campaigns are extremely effective because they allow you to communicate directly. Emails go straight to your subscribers’ inboxes. And it’s easier for you to have an individual conversation with your audience.
Email targeting allows you to deliver relevant content to the right people. While email automation ensures that your messages get sent at the best time.
In relation to ROI, email marketing sits comfortably at the top of the hill. On average, email marketers see a return of $42 for every $1 invested. That’s a 4200% return. And, believe it or not, this number is expected to rise.
There are already 4 billion email users worldwide. And as more people gain access to the internet email usage will only skyrocket.
The entire email marketing space was valued at $7.5 billion in 2020. And according to a report by Statista, this value could reach $18 billion by 2027.
This means that there is incredible potential for growth. And small business owners are catching on.
Whether it’s B2B or B2C, email marketing has a firm position as a lucrative income source for businesses.
But it’s not just about the business side of things. Regular folks are very receptive to email content. And most people open their emails on their mobile phones (nearly 50%).
But despite the immense potential of email marketing, there’s still room for improvement.
Aside from that, nearly a fifth of emails never make it to the inbox. Many of them end up in the spam or promotional tabs. Thankfully, good list management skills can rectify this situation quickly.
But the most glaring drawback to email marketing is that you need to build an email list.
You can’t just go out and purchase one (well you can but that would be illegal). And you can’t just send an email blast to people who are not on your list.
This is why email is not one of the stand-alone mediums of marketing. It must be combined with another medium to generate leads, such as social media. So let’s take a look at this now.
Social Media Marketing
Social media is an endless source of leads, traffic, and business opportunity. It doesn’t matter what niche you are in, your target audience is on at least 1 social platform.
In fact, over half the world’s population is on social media. And it’s a safe bet that any recognizable brand has a social media presence. This is why most businesses incorporate social media in their marketing strategies.
There are many comparisons between email and social media platforms. But they fail to take into account the shared number of social channels around.
Furthermore, each channel has a different user base and interface.
For example, Facebook is more suited for socializing and communicating with family and friends. While Instagram and Twitter help users to keep up with daily trends.
TikTok on the other hand is purely for entertainment and attention-grabbing content. Lastly, LinkedIn is a social platform built strictly for business endeavors. You can do a lot on LinkedIn with right prospecting (and right tools). For example, Octopus CRM helps businesses automate their LinkedIn prospecting, and boost sales. Take some time to review the tools like this one, and see what makes sense for your business.
So, the most important thing to consider when choosing a social platform to market on is…
Your Target Audience.
Knowing who your ideal customers are will make life so much easier. You’ll understand where they hang out and what type of content they are most receptive to.
And, your market and competitive analysis will be a walk in the park.
Possibly the most lucrative aspect of social media is the ability to put businesses in front of millions of users.
This can be done organically or through paid advertisements.
Organic Social Media Marketing
Organic marketing allows you to build a personal relationship with your target audience. They get to know, like, and trust you before doing business. Which makes for better customer retention and loyalty.
But unfortunately, social platforms are notorious for limiting your organic reach.
On platforms such as Facebook, only about 20% of your followers will ever see your content.
This may be a setback if you aim to sell volumes of low-ticket offers.
But, if you are new to marketing and just trying to lay a foundation it may not matter that much. Also, high-ticket offers thrive on organic traffic.
But, when done right, you can also find a lot of success with paid adverts.
Paid Social Media Advertising
Social platforms routinely collect data from all of their users. This data includes:
- Political Views
- Buying Habits
This data is then provided to advertisers (not directly) to target their exact audience in the millions.
Of course, you’ll need a flexible budget to create adverts and for testing.
If you get your advertising strategy right it could mean continuous paydays and a flood of fresh leads.
Just be aware that your social and ad accounts can go down at any time. And if that happens, you could lose a big chunk of your business. We’ve seen this situation in recent years when Facebook, Instagram, and Whatsapp all went down.
So it’s best to create a responsive email list to market to your audience later on.
In the meantime, let’s look at search engine optimization.
The good thing about organic traffic is that it’s free, super-targeted, and there’s plenty of it.
Search engine optimization takes advantage of this.
Google is the largest search engine and website in the world with over 60 billion monthly users.
Despite this, many people shy away from trying to rank articles in search engines. And that’s mainly because the traffic isn’t instant and it takes a good volume of work to see results.
On average, it takes 3-6 months of constant work for a new blog to really start getting traction.
But, once the traffic kicks in it keeps growing with a snowball effect and can be monetized in many ways.
These tools allow you to find low-competition keywords with high volumes of monthly visitors. In other words, keywords that are easy to rank for.
From there you just need to produce quality content around these winning keywords. And you can even outsource the content writing if need be.
A website generating high volumes of traffic is like digital real estate, a passive source of income.
Affiliate marketing is a personal favorite of mine.
It gives marketers an endless supply of products and services to promote. Product creators can then offer affiliates incentives to promote their products.
This method is very lucrative because it saves you money on advertising right out of the gate. Plus your brand reach is multiplied exponentially but the number of affiliates promoting on your behalf is.
Now, there are many marketing platforms that bring product creators and affiliates together. And these are some of the top mediums of marketing online.
- And Muncheye
Clickbank is one of the better-known and trusted affiliate marketplaces. It’s been around since 1998 and has over 6 million clients worldwide. In fact, Clickbank is the 87th largest Internet retailer in North America.
The platform helps product creators to gain visibility and generate revenue.
Affiliates can choose from over 50,000 products to promote on Clickbank’s marketplace. These products fall into many categories including:
- Weight Loss
- Health and Wellness
- Pet Care
- Make Money Online
One thing that makes Clickbank stand out is the high commission payouts it offers.
Affiliates can easily earn commissions of 70% and over, sometimes even 100%.
This affects affiliates because there is high earning potential
Jvzoo and WarriorPlus
These platforms are quite similar to Clickbank in the way they operate. The only difference is that products on Clickbank are more of the evergreen type.
Whereas there are new products launched and JVzoo and WarriorPlus every day.
Affiliates can promote these products and receive handsome commissions but usually at a lower price point.
These platforms are also great for finding product creators to work with.
Muncheye is a product launch calendar. It displays recent and upcoming launches for a variety of platforms. Mainly Clickbank, Jvzoo, and Warrior plus.
The bulk of visitors to this platform are digital, affiliate, and email marketers.
Thousands of people seeking new products to promote visit this platform on a daily basis.
You can get affiliates to promote your products simply by having them listed on Muncheye. You can also run paid advertisements on Muncheye directly.
But in any case, if you plan to run paid ads, you should take a look at some video-share platforms.
Video Share Platforms
When we think of videos we instantly think of YouTube. It’s the second-largest search engine online and one of the most profitable mediums of marketing.
As a video share platform, YouTube alone has over 800 million monthly users.
But this should come as no surprise. Audiovisual content is very engaging and potent. In fact, just adding a video to your landing page can improve your conversions by 80%.
Content creators on YouTube and other platforms enjoy floods of organic traffic.
Similar to SEO, the key is to create content around quality keywords consistently. VidIQ is one of the most popular keyword research tools for video content.
And sure, building an audience organically might take time but it’s well worth it in the end. Even videos made 10 years ago are still getting tons of daily visitors.
Additionally, you can opt for paid advertising on these platforms.
YouTube ads can be a super target and perfect for creating responsive email lists.
Choosing the right mediums of marketing for your business or brand is essential.
Not every platform or marketing channel will be suited for everyone. So this must be considered when drawing up brand development plans.
Ideally, a good marketing strategy will incorporate several mediums of marketing.
Giving you more opportunities to reach your desired audience and create brand awareness.
But, before you go out choosing a medium to market on, think about who your ideal customer is. Where do they hang out? And what are their demographics?
This information will point you in the right direction.
Lastly, we only touched on a few marketing channels today. There are many more that you may wish to consider such as solo ads.
There is no one size fits all solution here. You have to take the time to figure out what will work best for your business.
Steven is the co-founder of Mailvio and oversees the operations and technical strategy and implementations. Steven has been an online entrepreneur since he was 14 years old and has been running SaaS companies for the last 10 years.