Last day email subject lines are the kind of subject lines for emails that can easily pique customer interest if they are well written.

Last day email subject lines are typically special emails. With them, you may use more direct and engaging language. You can also add images and emoji to make it more attractive.

A lot of reasons will exist for potential customers not to take action on your offer. Your goal is to create a shopping urge by pointing out that the offer is only available until tomorrow. You have to remind them that they need to take action now.

The power of the subject line can sometimes be underestimated by marketers. Subject lines for emails play an important role in customer engagement.

Find out more about last day subject lines in this article. Discover how to make the most of them.

What Is a Last-Day Email Subject Line?

If you want to motivate your audience to act on an expiring offer, you can send them a last-chance or last-day email. It might be something like a special sale, a limited-time offer, or a coupon code they can use. 

You need to make sure your subscribers don’t miss out on your limited-time offer, which is about to end.

What is the best way to ensure they take advantage of the opportunity? You need to ensure that your email copy and design complement one another to achieve this.

To convey an urgent message, without turning the headline into clickbait, you must convey a sense of urgency. 

The message you send should not be misleading or deceiving in any way. If your sale lasts a week, don’t set a 24-hour countdown timer.

Personalizing last-chance emails is a good idea. You can let your users know when their favorite products are going on sale. 

In these subject lines, buyers are concerned that they will miss out on a great deal and regret their decision later.

You are not manipulating them; you are simply trying to help them. Ensure your products are discovered under the optimal conditions.

Tips on How to Write a Last-Day Email Subject Line 

There is no doubt that our attention spans are decreasing with time. Even marketing experts agree on that. There are just too many promotional emails out there that users have little patience and desire to read them all.

Nevertheless, they enjoy keeping up with things. You can help them achieve exactly that by providing the right email design and copy. 

You can easily make your emails more effective by using a countdown timer and by following these tips.

Use Bold and Catchy Subject Lines for Emails

Don’t be afraid to use bold headlines. Your last chance email should use language that conveys the scale and importance of your offer. Take a more informal, perhaps even cheeky tone to capture everyone’s attention unabashedly.

Let Them Know Why They Should Make the Purchase

What are the reasons they should purchase your product right now? You should show them any benefits that make your current offer distinctive. 

Could this be your last batch? Will you stop making it after this? Is this a limited edition? Include those details, too! It makes them want to act immediately.

Emphasize the Scarcity of Resources

Put a countdown timer or just mention how long they have left and when your offer ends. When your customers read your email, they should feel that you will never make another sale like that again. Make it appear as though this is such a rare opportunity that they cannot miss it.

Get Straight to the Point

Do not use this type of email to discuss your brand or team. Rather, focus on the products and promotions you are offering. Tell the reader how little time remains to take advantage of the special offer.

Keep It Short and Simple

Make your sentences as concise as possible. Give them a promo code that is easy to copy and easy to locate. An obvious call-to-action button is essential, so people cannot miss it.

Create a Buying Mood for Your Subscribers

Use the seasonal change, new arrivals coming in, or upcoming holidays as a reason to make an offer. This can also be done if there’s a big event, a trend that’s gaining popularity, or any other social or cultural occasion. For example:

Countdown timers for special events

Adding a picture will yield even more benefits. Creating an emotional response will further motivate your users to consider purchasing from you.

Does this seem like a lot to you? No worries, we will give you some examples as well!

Incorporate Social Proof

Share the experiences of your customers who have already purchased this item. Seeing how many people have already taken advantage of your offer will cause other customers to feel FOMO. 

You can insert short emotional reviews into last-day email subject lines even though they are not for lengthy testimonials. Additionally, you can simply display the number of purchases made within the last 24 hours.

Examples of Last-Day Email Subject Lines

You should emphasize the short-lived nature of your offer in the subject lines for emails, as it is the first thing subscribers see. It can act as an attention-grabbing visual. It is encouraged to include emoji likes or sounds to trigger an emotional reaction.

Emoji in subject lines for emails

Subject lines for last chance/ day emails should be intriguing. The subject line should not go into all the details of the offer. This will encourage your users to open your emails and examine your products. 

Simply mention how long your offer will last to emphasize its fleeting nature.

It’s not typically recommended to use all caps in subject lines for emails, but you may find it helpful for your last-minute emails. Caps immediately catch the attention of recipients.

The effect we are looking for is that the upper case usually means something important. Since all caps are used only for urgent messages, it is a harmless psychological trick.

It is also possible to specify the sale period in hours instead of days. It’s very subjective, but “48 hours” seems shorter than “2 days” to some people. A merciless countdown timer makes it even better!

You can use the following for your last day email subject lines:

  • HURRY! This offer will end in 48 hours.
  • ⏰Tick Tock! Time is running out ⏰
  • ⏳ Get it before it expires! ⏳
  • LAST DAY of our sale! Don’t miss out on these deals.
  • 10 Items left! Don’t wait until they’re gone.
  • LAST CALL!📢📢

Subject lines like this should be short, punchy, and to the point. The simplest way to write such a subject line would be “last chance”. But it’s important to bear in mind that your customers receive many emails with similar subject lines from other companies. So make it a little more interesting.

Some More Examples of Last Day Email Subject Lines

Here are a few examples of last chance/day subject lines. Moreover, we examined them so that you could create your lines according to the principles.

The items on your wishlist are low on stock

When a person has already visited a website, marketers usually use a similar subject line. People often forget which sites they opened and which purchases they wanted. 

Make people think and recall by using this Guessing trick in the last-day subject line. When you don’t provide them with direct information about what is out of stock, they will have to open the message to find out. Then they will most certainly visit your site to see what you have to offer.

📢Last CALL! Save 30% on every pair of Heels👠

When using this format, be mindful of a person’s gender if your company offers subscribers a specific product. Capitalization makes the line easier to read and creates a sense of urgency.

Discount amounts like these are very compelling and won’t leave anyone cold. The bright emoji completes the message and gives it a balance between urgency and relaxation.

Ben! LAST DAY to save 10% on your first purchase

You can dramatically increase your chances of success by including the name of the email recipient. When a company addresses a person, oftentimes they can’t resist opening an email. 

A promotion that is currently being offered is also the last chance to take advantage of it. It could save customers a significant amount of money. People like to see real numbers when you specify how much they can save.

Lastly, here are some more interesting subject lines:

  1. Is there a reason you are hesitant to save some money?
  2. There’s no way you can miss this great deal.
  3. ⛱ Planning a vacation? Check out our 15% off.
  4. FREE online course for a YEAR!
  5. Don’t let this opportunity pass you by
  6. Bill, you’re missing out on a great deal!
  7. We heard you! We’re extending the offer till the end of the month.
  8. Sadly, the 50% discount will no longer be available after today
  9. It’s the last day! Order now and save $20
  10. Last chance to save BIG this Thanksgiving

Make a Great Last-Day Email Subject Line

Now that you know how important email subject lines are, and how last days lines work, you can leverage their power. It is valuable because it creates a sense of urgency, which calls for action. 

If you experiment, you will be noticed. However, if you simply copy the standard phrases and dull words, you are more likely to be ignored.

Make your last-day emails eye-catching and bold to boost your email marketing strategy. Even passive subscribers will be interested in this type of email since nobody likes to miss out on great deals.

However, the most important thing is that you send these emails at the right time. A good example of this would be an email where you say “promotion ends on June 19”, but the email is sent on June 20.

Yes, mistakes like this can rarely happen, but if you’re sending a lot of emails manually, it can be overlooked sometimes. 

Therefore, to ensure that your campaigns are as powerful and efficient as possible, you should use an autoresponder

To get the most out of your marketing efforts, you need robust software. And Mailvio is that software. It is a full-service autoresponder with a built-in SMTP Server

The cloud-based software makes it easy to create campaigns, test their effectiveness, segment email addresses, and so forth. With tags, dynamic audience response, and geotracking, you can get personal with your leads and increase your sales.

These are just some of the features and services you can get if you join forces with Mailvio. Sign up for a 7-day free trial to check it all out.

Use these tips to write effective subject lines for emails. With the aid of email marketing software, you can increase the effectiveness of your campaigns.

Hope the samples we’ve provided have given you some inspiration. Best of luck to your future campaigns and may they achieve success.

Neil Napier

Neil Napier is the co-founder of Mailvio. Neil started his entrepreneurial journey in 2012 out of necessity to keep his visa in the UK, when he failed to keep his visa he moved to Finland and started his career as a serial entrepreneur and super affiliate. With over $10 million USD in revenue generated, he is a sought-after expert entrepreneur, copywriter & product creator.

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