If you’re looking to boost your email open rates and increase sales, your email subject line is the first and most important step in achieving those goals. In this blog, we will show you how to create the best new arrivals email subject lines, along with real-life examples. 

Including a section on your site for new arrivals lets potential customers see your newest products. As a result, it brings them back to your site again and again.

It’s unlikely, though, that your subscribers will regularly visit your site to see your new releases unless you have an ultra-devoted following. Therefore, you should send them a new arrival email letting them know what’s new.

Keep your subscribers informed about new arrivals and encourage them to shop for new products by sending them new arrival emails.

It’s imperative to draw attention to your new arrival emails by using eye-catching subject lines. We’ve compiled a list of some of the best new arrival subject line examples. They are generated from brands that know how to get you excited about their latest releases.

It keeps them coming back to your website time and time again to see what’s new. In the end, we all want to increase customer lifetime value and customer satisfaction by increasing their frequency of purchases.

Almost every retailer adds new products to their product catalog on a regular basis. You inform your list of subscribers when these items become available online via social media, media partners, or simply by sending an email.

Check out these subject line ideas if you want your new arrivals emails to stand out.

New Arrivals Email Subject Lines Examples

  • 35% OFF Shirt including NEW ARRIVALS!
  • New arrivals alert!
  • This is BIG! 55% off the regular price – including New Arrivals!
  • New Arrivals Under $200!
  • *NEW* *Arrivals* *Are Here*
  • New Season, New Arrivals
  • Just in! New arrivals for September
  • New products alert! Shop new arrivals
  • We’re crushing on new arrivals + 30% off all full price!
  • Valvin Flein: Have you chosen your winter outerwear?
  • Don’t miss our discount on the NEW ARRIVALS
  • Don’t Miss Out On All New Arrivals
  • Say hello to spring with new styles
  • An ALERT we are launching new products in a week. Be ready by then
  • Lavish May: Thanks, It’s New
  • Please, can you give us a REVIEW of our new products?
  • Be the first to buy and ENJOY 50% off sale on our new products
  • Put away those winter coats, spring arrivals are here!
  • New Summer Arrivals Are Here!
  • Introducing our upcoming and new product series
  • AllYours: A Limited Edition Treat Is Up For Grabs
  • Blissfully, a new product kit is available
  • 40% Off All New Arrivals Ends Tonight!
  • New arrivals alert!
  • Cheers to new arrivals!
  • New Arrivals Just Landed
  • New Arrivals This Week
  • Don’t Miss Out On All New Arrivals
  • New Arrivals – Fall/Summer 2022
  • NEW ARRIVALS // Save up to 50%
  • Kick back with these new arrivals
  • Flash Sale! 30% off New Arrivals!
  • Explore our AMAZING new arrivals. You will love them
  • I want to give you $1000
  • Happy Spring from [Brand Name]!
  • New Arrivals Under $200!
  • Up to 50 percent off on designer wear
  • My 2022 product launches are just here
  • We keep our PROMISE. And here are the new arrivals we promised you
  • Take your heart out and grab new products

How To Write Effective New Arrivals Email Subject Lines

The effectiveness of your email campaign depends on crafting catchy subject lines.

Just a few words may seem like a small, insignificant part of your overall message. But your audience will judge your email by this first impression.

The subject line of your email could get buried in your reader’s inbox if it isn’t engaging or attractive enough.

Here are some proven tips on how to craft a subject line that boosts engagement.

You may ask when writing a subject line, what makes it great?

To begin with, let’s talk about the fundamentals of creating a great subject line:

  • To pique people’s interests and keep them wondering.
  • An urgent and clear call to action.
  • Offers/intriguing discounts.
  • Customization can be done by sending different versions of emails to subscribers based on their preferences.
  • Keep your subject line relevant to current trends and topics within your industry.

Tips For Crafting a Great Subject Line

Now, let’s dive into the specifics of how to create a great subject line for your next campaign:

1. Use a Recognizable Sender Name

Though this may seem like a no-brainer, many marketers are still failing to take this into account.

To make your readers feel like they’re reading a human-written piece. Instead of a machine or corporation, you should contact your readers directly.

To achieve this, the easiest and most effective way would be to change the sender’s name, to that of someone who is well-known in the company or someone of equivalent importance.

The “no-reply” sender name should be avoided at all costs. Your email will appear unfamiliar, unapproachable, and less personal when you do this.

2. Be Concise and To The Point In Your Subject

The subject line of your email could get cut off if it is too long, which could affect whether your reader opens it or closes the window.

Keep your subject line under 50 characters both for mobile and desktop because most people get turned off by having to go through too many words. Which will affect your conversion and open rates as a result.

3. Put Your Stamp On Your Subject Line

You or a well-known employee in the company should replace the sender’s name. So that the recipient can feel a sense of security and friendliness.

You can use your subscribers’ information (i.e. name, gender, age, location, etc.) in a subject line to attract the readers’ attention.

Adding even the simplest touch, such as their name, can build trust and rapport which will increase your brand value.

4. Never Give False Promises

The subject line of your email makes a binding promise to your reader, so it’s important not to obfuscate the truth. Just to get more opens and clicks, remember honesty remains the best policy.

Making false promises will ultimately hurt your open rate because your readers will lose trust in you. As you may already know trust is one of the hardest things to regain once it’s lost. So we encourage you not to break your customer or prospects’ trust.

5. Show Them A Snippet Of What’s Inside

You can increase click-throughs and open rates by telling your subscribers what’s inside.

Consider something along the lines of the following if you’re providing your readers with a free guide or e-book:

Get your FREE sales e-book now! 

You will need a good subject line if you want to get the best results from your email campaign. When you have decided on your best subject lines and content, use Mailvio for the automation of your email campaigns.

Utilizing its a/b testing feature you can see which subject lines get the most responses. In other words, you will find the best subject lines that work for your business.


We are living in a world where our inboxes are getting more and more crowded, and our email marketing keeps getting smarter and smarter. So it can be difficult to make your brand stand out among the rest.

Hopefully, these examples have given you a great range of ideas and built your knowledge base. On how to announce and build hype around your own new arrivals to your e-commerce store.

Remember, it all starts with your subject line. So if you want to maximize the returns on your efforts (ROI), send world-class new arrivals email subject lines fully automated with Mailvio of course to your audience.

Aside from simply introducing new products, you must also explain how these products can help your customers solve their problems. As well as whether or not they can afford these products.

When launching your new arrivals, you need to develop an effective product marketing strategy. So that you can capture more potential clients and increase sales.

Neil Napier

Neil Napier is the co-founder of Mailvio. Neil started his entrepreneurial journey in 2012 out of necessity to keep his visa in the UK, when he failed to keep his visa he moved to Finland and started his career as a serial entrepreneur and super affiliate. With over $10 million USD in revenue generated, he is a sought-after expert entrepreneur, copywriter & product creator.

1 Comment

  1. […] That starts by creating relevant subject lines that inform your customers that your email content will be beneficial to them. For example, let them know about the new arrivals coming into your store. […]

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