Would you like to learn how to run an amazingly successful email marketing campaign? Wondering how your current campaign is performing? There are 333 billion emails sent every day, so you have a lot of competition for your audience’s focus.
As far as email numbers go, they just keep going up. In order to succeed in email marketing, one must learn how to use it properly. So that you can reach your target audience and keep them engaged.
With the help of this article, you’ll learn how to run an effective email marketing campaign. So you can generate more attention, engagement, leads, and sales.
What Is Email Marketing
A business will send one or more emails to customers or prospects as part of an email marketing campaign. The end result of a successful email marketing campaign will gather more leads and sales for your business. As recipients are motivated to take action and engage with your business.
In general, people are still using email as a major form of communication, so email marketing has many advantages. In fact, 90% of adults and 74% of teenagers use email as their primary method of communication.
To generate leads, sales and for building customer relationships email marketing is the perfect tool.
In order to run a successful email marketing campaign, you first need to do some pre-work. Here are some steps to get you started.
Understand The Goal Of Your Email Marketing Campaign
In order to even consider creating your email campaign in the first place. You need to know the purpose of creating one.
What are you hoping to accomplish with this email? How would you like your contacts to react after they open your email?
The following are some goals you can set for your email campaigns:
- Generating revenue
- Lead nurturing
- Creating brand awareness
- Traffic to your website
- Surveys and feedback
The goal of your campaign gives your efforts direction and enables you to achieve tangible results. Your email campaign goals should align with the larger business objectives and have a positive impact on your bottom line.
Build A Targeted Email List
The best email marketing campaign starts with a list of qualified leads interested in what you have to offer. You can build a targeted email list by converting your website visitors into subscribers.
Would you be surprised to learn that on average, 80% of your website visitors will leave for good, without joining your email list?
In order to convert abandoning visitors into subscribers and customers, we recommend using exit-intent popups.
Pop-up exit intents detect user behavior and send them a targeted campaign at the exact moment they are about to leave your site forever. Using this technology, you can skyrocket your conversions.
Identify Your Audience
After doing email marketing for a while, you may have a good idea of who your audience is. To target your content, you’ll need to make some educated guesses when you’re just getting started.
As soon as you send out your first email campaign, you’ll begin collecting subscriber information, so you’ll have real data next time around.
As a temporary solution, gather data from your Google Analytics, as well as your social media profiles. There’s a lot of information on demographics, location, and interests in both sources.
That will help you figure out who your customers are and what they want. These are both useful starting points for creating email marketing campaigns that work.
Regardless of your business’s industry, your customers likely have their own unique characteristics and needs.
You should segment your subscribers for each campaign to improve conversions. A variety of factors can be used to segment subscribers, such as age, gender, and location. As well as interests, preferences, engagement levels, and online behavior.
Take Advantage of Technology
You can create more successful email marketing campaigns with the best email marketing services. These services should have the following features:
- Easily create and automate campaigns with templates and workflows.
- You can integrate it with the existing software you already use in your campaigns.
- Methods for segmenting your audience.
- Analyze the performance of email campaigns in detail.
Using email marketing technology like Mailvio will simplify the process of launching your first email campaigns. Mailvio’s automation features make it easy to schedule transactional emails, respond quickly to customers, and create and organize documents.
To deliver promotional and relational emails. They offer the perfect solutions to grow your business with email marketing.
Choose Your Email Campaign Type
There are several types of emails that brands send out to achieve specific goals. The type you choose will depend on your goal and target audience.
Marketing professionals should know some of the most popular forms of email campaigns.
Welcome Email Series
A welcome email series or even a single welcome email is the first email a subscriber receives. When they sign up to your email list or make a purchase.
Introducing your brand, products, and services through welcome emails has an average open rate of 50%.
Welcome emails that are short and actionable are the best. You should focus on guiding subscribers to the next step in the process.
Your re-engagement email campaigns target inactive subscribers in an effort to get them back to your brand and emails.
If a customer hasn’t clicked on any of your promotional emails lately. You may want to offer them a special discount to encourage them to convert.
Additionally, you can send short surveys to inactive subscribers to find out what they’d like to see in your future emails. Use that information to create more relevant content for future emails.
Email newsletters are one of the most popular types of email campaigns.
Brands can use newsletters to share industry news and updates, tips, tricks, features, blog roundups, and more with their subscribers. Newsletters are generally non-promotional in nature.
Most newsletters are sent on a regular basis, for example, weekly, biweekly, or monthly. Building trust and long-term relationships with your customers is easier with these tools.
Cart Abandonment Campaigns
Shoppers who visited your store but left before completing their purchase receive emails about cart abandonment.
Emails like these are a great way to persuade cart abandoners to complete their purchase. Studies show that abandoned cart emails can generate your company over $5 in revenue per recipient.
Because cart abandoners are already interested in your store and products. You can entice them back by sending reminders, creating urgency, and offering incentives such as discounts and free shipping.
Types Of Other Email Campaigns
Depending on your business goals, there are dozens of other types of emails you can send your subscribers.
- Seasonal campaigns: Sending these emails at certain times of the year. For example, a cosmetics store can promote its suntan lotion collection during the summer, showcase jackets, coats, and boots during the winter.
- Triggered email series: Your customers can trigger these emails based on specific actions they take. For example, a welcome series is triggered as soon as a contact joins your list. You can also create an abandoned cart series within hours of the shopper abandoning their cart.
- Post-purchase drip: To maximize customer experience and increase revenue, these emails are sent after a customer makes a purchase at your store. You can offer a discount on the next order, update subscribers on their shipment, and ask for feedback.
- Connect-via-social campaigns: Through these emails, subscribers can connect with your brand on social media. To encourage subscribers to follow you on social media, you can offer them free credits or loyalty points.
- Product review emails: They are sent to existing customers to gather feedback and reviews. Subscribers can leave a review on your website or social media, or give you a star rating.
- Announcement emails: These emails announce new products, sales, events, holidays, and anniversaries.
- Invitation emails: Companies that regularly organize events, launch parties, webinars, and conferences can send invitations to gather more registrations and attendees.
- Promotional campaigns: Emails that promote your products or services, such as by highlighting features, posting reviews, and including calls-to-actions to buy or learn more.
A good email campaign will not help you achieve your goals by itself. Additionally, you have to send your email at the right time. You can classify getting your timing right in any marketing field as a skill.
Getting Your Timing Right
When it comes to email marketing being effective, timing plays a vital role. If you send an email campaign at 1 am in the morning, most of your subscribers are sleeping. Your email will probably get lost among the thousands of other emails that your subscribers will receive.
If you want your emails to get maximum engagement and a high open rate, you have to send them at the right time.
Here are some statistics you should know about the best times and days to schedule your emails. We recommend sending emails on Tuesdays, Thursdays, and Wednesdays. Send emails between 10 am and 2 pm and between 8 pm.
Consider that the right time may vary depending on your target audience. When scheduling your emails, make sure you take the recipient’s location and time zone into account. Following a well crafted marketing calendar helps a lot for this effort.
Email Marketing Strategies For Success
Now you’re ready to create your first email campaign. Before you launch your email marketing campaign, here are some tips and best practices.
Send Your Email To A Relevant List
You need to send your email to the right recipients in order to ensure maximum efficiency.
A brand with an international presence might target only the relevant regional audience with a regional deal or event. Demographics such as gender or age group can also be used to segment for highly relevant audiences.
In order to grow your email list, you can do a few things:
- Put together a sign-up sheet. You can ask shoppers to write down their email addresses on a sign-up sheet. Ensure they know exactly what they will receive if they leave you their contact details.
- Utilize social media to encourage sign-ups. To get your social media followers to sign up for your email list. Share links to your opt-in page or include a Sign-Up button on your Facebook page.
- You should add a sign-up form to your website. Send website visitors a newsletter, tips, e-book, white paper, checklist, or any other valuable resource in exchange for signing up.
Customize Your Email
While your email can contain valuable and insightful content, if it doesn’t look attractive, it won’t have much influence.
In order to create an email design that attracts the recipient’s attention, here are some tips that will help you:
- Put your logo on the page, use your brand colors and fonts, and align the design with your brand identity.
- Give your email content breathing room by adding white space around text and visual elements. Your email looks cleaner and more professional this way, as well as making the information easier to read.
- Include images and GIFs in your emails to make them more appealing. Plain text can make your email look like a boring letter. Instead, add a colorful header image to make your email stand out.
- Send responsive emails: Your emails should be able to be viewed on both desktop and mobile devices. Use small images that load properly on a device with a slow connection instead of large images.
- Organize your email design elements using alignment, font sizes, and other principles of visual order.
Personalize Your Email Subject Line And Content
You want to treat your subscribers like humans with separate identities and needs. That can be accomplished using email personalization.
When you use subscriber data to tailor the subject line, content, or design of your email. You make the message feel more personal and relevant to each individual.
You can personalize your emails in a few ways:
- In the subject line, mention the subscriber’s name to attract attention
- Promote nearby events or sales based on subscriber location
- Send customized product recommendations based on past purchases
Conversationalize Your Emails
Every day, consumers receive countless marketing emails and are tired of overly pushy messages from brands and machines.
Building relationships with your subscribers requires that you engage them as people, not as businesses. Be friendly, approachable, and conversational when writing your emails.
Make an effort to talk to your subscribers as if you were talking to someone you know. Will automatically make your email feel more personal and trustworthy. This will ultimately result in greater engagement and conversions.
There are times when a one-time email isn’t enough. In order to nurture your subscribers and convert them successfully, you need to send them a second or even third email.
Email campaign types that you can implement this with include abandoned cart and retargeting funnels, as well as welcome email series.
Email workflows can be created very easily with marketing automation. That’s what Mailvio does. You only have to create your emails, set triggers, and then sit back and let the automation software take care of the rest.
Always remember to walk the fine line between persistently following up and being inconvenient. Limit the number of follow-up emails you send, and let them run in cycles. It’s likely you’ll get unsubscribed or marked as spam if you don’t.
A/B Test Your Emails
There doesn’t exist such a thing as the “perfect” email. Yet, I believe you can create one if you test your emails before sending them out and make sure you are making progress.
You can A/B test your email by sending each version to a small portion of your list. You can then determine which version performed better and send it to the rest of your list.
Your email testing will not only help you improve your campaigns but will also help you learn more about your audience. What they like, and how they react to your email. In the long run, this will help you improve your business.
Track Your Email Marketing Campaigns
You can continuously monitor and improve the performance of your email campaigns with email marketing.
Email marketing tools provide detailed analytics and dashboards to help you determine whether your emails are having the intended effect.
Everything needs to be tested: design and layout, email copy, subject lines, and calls to action. Test emails with different segments and experiment with different sending times, too.
Also check your email analytics provider for opens, clicks, unsubscribes, and forwards. Then you can learn what works and what doesn’t when it comes to email marketing.
Sender reputation affects email deliverability, so it’s wise to keep an eye on it. Check for any red flags that might prevent your emails from reaching your subscribers.
Last but not least, maintain your email subscriber list by engaging inactive subscribers and removing them if you are unable to do so. Email marketing open rates and click rates are better when there are fewer active subscribers than many inactive ones.
Email marketing is here to stay. If you’re not making the most of it, you’re missing out on a lot of potential revenue. Email Automation makes running an email campaign even more effortless, just sit back and watch your profit grow.
Mailvio’s delivery rate for email marketing campaigns is one of the highest in the industry. We’ll take care of the technical stuff. So that you can focus on building relationships with your customers and see a higher return on your efforts.