The process of building a buyer email list from scratch can be challenging. Especially if you’re looking for a quick and efficient way to do so.

The most important investment you’ll ever make will be your email list. Hence, it is definitely worth the time and effort to build one early on.

Using email marketing to target your audience is a proven and effective method. For every $1 spent on email marketing, the return on investment (ROI) is $42!

You will learn how to build a buyer email list from scratch with these tactics that are easy to implement. What’s more, you’ll not just be able to gain new email subscribers, but a loyal and engaged one as well.

What is List Building? 

Artist's impression of an email list

List building is the process of collecting email addresses from visitors or from a website user. We are doing this to enhance communication with existing and prospective clients as well as to expand the subscriber database.

The process of building a list can take place on a website, through social media, during events, in stores, etc.

It is essential for marketers to build their email lists. Over 60% of consumers report their purchasing decisions are either positively or negatively influenced by marketing emails. 80% of businesses have hailed the power of email marketing in retaining customers.

Businesses should invest in a growing email list because it is owned media. Owned media is media that your company has complete control over. 

Owned media offers the advantage of being resistant to sudden changes in algorithms. Its reach is far better than paid media, which means it enables you to shape your brand’s storytelling. Plus, it’s much more cost-efficient.

It is however quite a complex task to build an email list. You can’t generate thousands of subscribers overnight. A successful email marketing strategy, above all else, requires patience. 

How to Create a Buyer Email List?

Various platforms are available for list building. Websites, pop-ups, built-in subscription forms, and social media accounts can be utilized.

Organize in-store sign-up sheets at your events or build a mailing list offline.

What are the Benefits of Having a Buyer Email List?

The average ROI from email marketing is $42 for every $1 spent. PPC advertising, for example, returns just $2 on every $1 spent. When compared to other marketing channels, email offers by far the highest ROI.

Your email list will make or break your marketing campaign, regardless of the size of your organization. You can easily measure performance metrics, including:

  • Open rates of emails
  • The click-through rate
  • Conversion rate

Marketers can use all of this information to figure out how well they’re doing. It allows them to make adjustments as necessary.

It may be beneficial to test subject lines for emails like “20% Off”, “Free Shipping”, and similar lines. Having this information will enable you to further determine which value proposition resonates the most with your customers.

A Guide to Building Buyer Email Lists from Scratch

There are many effective ways to grow email lists, but comprehensive mailing lists cannot be generated overnight. Email sign-up forms are not enough to generate these lists.

Here are some suggestions:

  • Exit-intent pop-ups
  • Announce exclusive events
  • Squeeze pages
  • Offer Discounts and deals
  • Programs to reward loyalty and referrals
  • Social media

Websites are the most common place where businesses begin to build email lists. The use of pop-ups and overlays to capture leads as well as static embedded opt-in forms can be used.

Tips on Building an Email List with Your Website

Websites are one of the best places you can start building your email list. We’ve compiled a list of methods you can utilize to build a responsive email list quickly and easily:

Be Sure To Pick A Reputable Email Marketing Platform

Selecting an email marketing platform is the first step towards building an email list. You can send mass emails in Gmail or Outlook, but this comes with many limitations and will only get you so far.

You need a reliable email marketing tool to manage and organize your growing email list. You need a platform you can depend on to create engaging emails and that you can grow with.

Building your mailing list from scratch will be easier if you invest in a high-quality email marketing platform. Email marketing platforms should be utilized from the very beginning in order to maximize their efficiency.

When it comes to a platform like this, look no further than Mailvio. Sign up for its 7-day free trial and see for yourself!

Mailvio is a full-service autoresponder with a built-in SMTP Server. It is designed specifically for digital marketers by digital marketers.

Users from a wide variety of backgrounds are able to take advantage of this platform. The range of users includes affiliates, online merchants, influencers, and bloggers.

This autoresponder is primarily designed to provide users with easy-to-use features.

Sending emails via this service makes sure they reach their intended recipients. 

Mailvio prioritizes delivery over everything else. Prewarm-up IP addresses can be used for personal use by all Mailvio users. 

Establish a Referral Program to Attract New Members

Having your existing customers tell others about you can have a huge impact on building your email list fast.

Artist's impression of referrals in action

People can easily be convinced to join your mailing list by getting recommendations from their friends. But we haven’t even mentioned how easily they can trust you and make a purchase from you.

A referral program is therefore crucial for attracting new customers. Providing your customers with extra incentives via referral emails will make them happy and encourage them to recommend your brand. 

All types of store offers, discounts, and points are effective. A key part of growing your email list is to make sure the people who like what you do are on it.

Put Pop-Ups On Your Website

There is a reputation that pop-ups are annoying and disruptive. They can be an important part of growing your list, however, if they are carefully crafted and have a clear purpose.

If you are designing a pop-up form, try to see it from your customer’s perspective. Then you will know how your pop-up is perceived by readers.

If it is disruptive and annoying, you can easily redesign or modify it to make it more appealing rather than annoying.

Pop-ups can now be used in a variety of ways. Create a ‘surprise’ pop-up box, for instance. After spending time on the page, or after scrolling and interacting with the page, this pop-up will appear.

An example might be to offer the customer a discount on their first purchase.

An example of promo codes for new customers

You should also consider using subscription forms for exit intents. Whenever visitors are taking their leave from a web page, this is shown to them. It is helpful to have them as it may lead to sign-ups.

An example of an exit pop-up

Marketers must provide high-quality content and irresistible incentives in their pop-ups, therefore, to make them appealing. Coupon codes, freebies, etc. could be used as incentives. 

Landing Pages That Convert

If you’re starting from scratch, it’s wise to utilize other methods than your homepage when you build your email list. A landing page for lead generation is created by linking your ads, Facebook ads, etc. directly with your landing pages.

This can be done by offering free shipping, a limited-time discount, or an exclusive offer. Instead of sending users to your homepage and risking them getting lost, send them to a dedicated landing page.

Create a Call-To-Action for Your Website or Landing Page

It is important to have this in your digital marketing strategy if you are using content marketing. A great resource for your audience is useless if you don’t utilize it to grow your list.

Let’s say you wrote a beginner’s guide on weight loss, and it has drawn significant traffic. Then it’s imperative to create a CTA if you want to engage people in signing up for the newsletter.

You could say, “Get these exclusive workout routines that can help you lose fat within two weeks!”

Organize a Giveaway

You can also acquire subscribers with giveaways. It is because they spread rapidly and allow you to collect tons of email addresses in a short time period.

Social media channels such as Instagram and Facebook, in particular, are especially important for this kind of marketing. As well as being popular, they are also reasonably priced.

When creating a giveaway, there is one essential rule to keep in mind. Make sure the prize is relevant to the audience you’re targeting.

Your email list doesn’t just increase when you do this. It is essential to grow your business to acquire qualified leads.

As an example, if you are a fitness trainer, you can give away yoga mats and resistance bands that have your brand’s name. This will allow you to attract people who are interested in fitness training.

Additionally, they will be familiarized with your brand since the workout equipment bears your brand.

As an added benefit, giveaways help raise brand awareness. Growing your email list at the same time as bringing in new customers isn’t a bad thing.

Encourage People to Join By Offering Incentives

You need to collect emails on your website after choosing an email marketing platform. In order to get people to sign up, you must be able to entice them.

Make sure you give them a reason to subscribe to you with their email.

Email addresses aren’t given away for free. In this case, any campaign that simply states “Sign up for our mailing list to stay up to date” is likely to fail.

A lead magnet is an effective way to obtain someone’s email. For example:

Lead magnet Example

You can customize lead magnets according to your target audience’s needs. As a rule, combining different methods will lead to the best results.

Take Advantage of Social Media 

You can build your email list by using social media. Aside from email marketing, businesses must leverage social media marketing.

Firstly, you can make your Facebook page more lead-generating by including a sign-up form or an opt-in form. The process is easy and can mean a great deal if you are just starting out.

A social media campaign can also be conducted to encourage your social media followers to sign up for your newsletter. If you own a small business or not, social media can help you increase your reach and visibility.

Advertising can also be done using social media. Advertisements that offer special discounts and coupons for people on your mailing list are a good idea.

Lead Ads are also available on Facebook. They allow form submission in-platform with minimal friction. Ads in this format are mobile-friendly and do not need a landing page.

To conclude, as you’ll see in the following strategies, social media can be a powerful tool for promoting your contest and giveaway. By using it correctly, you can maximize their reach.


It is not possible to create an email list overnight. By following these simple and effective tactics, you’ve increased your chances of building a buyer email list in no time!

There are some methods that are more effective than others. Ultimately, what matters is combining them for the best results for your business.

Learn how to build an email list as you familiarize yourself with the techniques. As you become more comfortable you can start using webinars and podcasts.

Remember that your list-building speed does not matter. What is important is your ability to acquire new leads effectively and how you can retain them.

You might consider buying an email list if you want to create an email list fast. However, doing this is not recommended, since it may result in a failure of your campaign.

If you buy email addresses, you cannot be sure they will buy what you have to offer. It’s better to create an organic buyer email list comprised of certain buyers. 

Getting subscribers to your list isn’t the end of the process. Emails are sent in a manner that entices them to open it. Email marketing becomes successful when you have high open and click-through rates from your mailing list. 

It is for this reason that you should ensure that you learn how to write catchy email subject lines. You lose the chance of getting your emails opened if your subject lines for emails aren’t enticing. 

Neil Napier

Neil Napier is the co-founder of Mailvio. Neil started his entrepreneurial journey in 2012 out of necessity to keep his visa in the UK, when he failed to keep his visa he moved to Finland and started his career as a serial entrepreneur and super affiliate. With over $10 million USD in revenue generated, he is a sought-after expert entrepreneur, copywriter & product creator.

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