Announcement emails are a powerful tool for businesses and organizations to communicate important news and updates to their customers, stakeholders, and employees. 

Whether you’re launching a new product, announcing a sale, or sharing important news, a well-crafted announcement email can help you grab your audience’s attention and generate excitement. 

But how do you write an announcement email that really works?

In this article, we’ll dive into the key elements that make up a successful announcement email, from the subject line to the call to action. 

We’ll explore best practices and provide tips and examples to help you create an email that engages and inspires action. 

With these tips in mind, you’ll be able to create effective and engaging announcement emails that get results.

What Is a Business Announcement Email?

Image by Muhammad Ribkhan from Pixabay 

A business announcement email is a type of email that is sent to inform employees, customers, or business partners about a significant change or development in a company.

It is a way to communicate important news, updates, or milestones related to the business.

Business announcement emails can be used to:

  • Introduce a new product or service
  • Share financial results or other important metrics
  • Announce changes to company policies or procedures
  • Celebrate a company milestone or achievement
  • Inform about an upcoming event or conference
  • Introduce a new team member or employee promotion

The tone and format of a business announcement email can vary depending on the type of announcement and the intended audience. 

It should be clear, concise, and informative, and should include any relevant details or information that recipients need to know.

Tips for Writing a Business Announcement Email 

Writing an effective business announcement email is an important communication skill that can help you convey important information to employees, customers, or business partners. 

Whether you are announcing a new product or service, sharing financial results, or introducing a new team member, it’s essential to write an email that is clear, concise, and informative. 

Listed below are some basic (but crucial) email copywriting tips to help you write effective business announcement emails:

Start With a Clear Subject Line

Make sure the subject line clearly communicates the purpose of the email and catches the reader’s attention.

Use a Professional Tone

The tone of your email should be professional and respectful. Avoid using slang, jargon, or overly casual language.

Keep It Concise

People are often busy and don’t have time to read lengthy emails. Keep your message short and to the point.

Highlight the Most Important Information

Make sure the most important information is easy to find and understand. Use bullet points or subheadings to break up the text and make it easier to read.

Provide Context

Give the reader some background information about the announcement and explain why it’s important.

Be Positive

Try to frame the announcement in a positive light, even if it involves changes or difficult decisions.

Include a Call to Action

If there is something you want the reader to do as a result of the announcement, make sure you include a clear call to action. Here are some awesome email call-to-action examples you can include in your business announcement emails.


Make sure you proofread your email before sending it to ensure there are no spelling or grammar errors. Depending on the announcement, you could also consider switching between more formal and professional fonts for email newsletters, like Sherif fonts, or more casual ones like sans-serif fonts.

15 Business Announcement Email Templates

artist's impression of an announcement email

If you’re not sure where to start when it comes to writing a business announcement email, don’t worry! We’ve got you covered. 

In this section, we’ve compiled a list of 15 different business announcement email templates that you can use as a starting point for your own emails. 

From announcing a new product to sharing company news, these templates will help you craft compelling and engaging messages that get your point across. 

So, whether you’re a seasoned pro or a first-time email writer, read on for some inspiration and ideas.

New Product Launch Email Template

Launching a new product can be an exciting time for a company, but it’s essential to ensure that you effectively communicate the details of the product to your customers. 

A well-crafted new product launch email can help generate excitement and anticipation, and encourage customers to make a purchase. 

Here’s a template you can use to craft an effective new product launch email:

Subject: [New Product Name]: Introducing [Product Category]

Dear [Customer Name],

We’re excited to announce the launch of our newest product, [New Product Name]. This [Product Category] is designed to [product benefit] and we can’t wait for you to try it out.

Here are some key features of [New Product Name]:

  • [Feature 1]
  • [Feature 2]
  • [Feature 3]

We’ve been working hard to create a product that we’re confident you’ll love, and we’re thrilled to finally share it with you. 

To celebrate the launch, we’re offering [discount or promotion details], but only for a limited time.

Visit our website [link] to learn more about [New Product Name] and place your order today. 

If you have any questions or feedback, please don’t hesitate to reach out to our customer support team.

Thank you for your continued support,

[Your name and title]

[Your company/organization/team

Company Merger or Acquisition Announcement Email

A company merger or acquisition can have a significant impact on the employees, customers, and stakeholders of both companies. 

It’s important to communicate the details of the merger or acquisition clearly and transparently to address any concerns and ensure a smooth transition. 

Here’s a template you can use to craft an effective company merger or acquisition email:

Subject: [Company Name] and [Acquiring Company Name] Merger Announcement

Dear [Customer Name],

Dear [Employee/Customer/Stakeholder Name],

We are excited to announce that [Company Name] has entered into an agreement to merge with [Acquiring Company Name]. 

This merger is a significant milestone for both companies and will allow us to [reason for the merger].

We understand that you may have questions and concerns about how this merger will impact you. 

We want to assure you that we are committed to ensuring a smooth transition and will communicate any changes or updates to you as soon as possible.

Here are some key details about the merger:

  • [Details of the merger or acquisition]
  • [Timeline for the transition]
  • [Contact information for questions or concerns]

We are excited about the opportunities that this merger will bring and look forward to working together to achieve our shared goals.

Thank you for your continued support,

[Your name and title]

[Your company/organization/tea

Financial Results Announcement Email Template

Sharing financial results with stakeholders is an essential part of running a successful business. 

A financial results announcement email can help provide transparency and build trust with investors, employees, and customers. 

Here’s a template you can use to craft an effective financial results announcement email:

Subject: [Company Name] Financial Results for [Quarter/Year]

Dear [Stakeholder Name],

Dear [Stakeholder Name],

We are pleased to announce the financial results for [Quarter/Year] for [Company Name]. We are proud to report [positive financial result] which is a testament to the hard work and dedication of our team.

Here are some key highlights of our financial results:

  • [Revenue or sales figures]
  • [Profit or net income figures]
  • [Earnings per share (EPS)]
  • [Other relevant financial metrics]

We are confident that our strong financial performance will enable us to continue investing in our business and delivering value to our stakeholders.

If you have any questions or would like to discuss our financial results further, please do not hesitate to contact us.

Thank you for your continued support,

[Your name and title]

[Your company/organization/team]

Leadership Change Announcement Email Example

A change in leadership is a significant event for any organization. Whether it’s a CEO, executive, or departmental head, it’s essential to communicate the change to employees, stakeholders, and customers. 

Here’s a template you can use to craft an effective change in leadership email:

Subject: Change in [Position] at [Company Name]

Dear [Employee/Customer/Stakeholder Name],

I am writing to inform you of a change in [Position] at [Company Name]. 

[Current Leader’s Name] will be stepping down from their role, and we will be welcoming [New Leader’s Name] as the new [Position].

We are grateful for [Current Leader’s Name’s] contributions to [Company Name] during their tenure, and we wish them all the best in their future endeavors. 

At the same time, we are excited to welcome [New Leader’s Name] to the team and are confident that their leadership will help us achieve our goals.

Here are some key details about the leadership change:

  • [New Leader’s Name’s background and experience]
  • [Effective date of the change]
  • [Information about the transition period]

We are committed to ensuring a smooth transition and will keep you informed of any updates or changes.

Thank you for your continued support,

[Your name and title]

[Your company/organization/team

Employee Promotion or New Hire Introduction Email Template 

Announcing employee promotions or new hires is an important part of any company’s communication strategy. 

These emails not only celebrate the achievements of team members but also help to build excitement and morale within the organization. 

Here’s an example of what this email should look like:

Subject: [Announcement] Employee Promotion/New Hire Introduction

Dear [Recipient’s name],

I am pleased to announce that [Employee name] has been promoted to [new position title]. 

In [Employee name]’s [previous position], they have consistently demonstrated a high level of [skill/quality/achievement], and we are confident that they will bring the same level of excellence to their new role.

[Provide details about the employee’s new responsibilities and how this change will benefit the company/department/clients.]

Please join me in congratulating [Employee name] on their well-deserved promotion!

Additionally, I would like to introduce [New hire name], who has recently joined our team as [New hire position]. 

[New hire name] brings [experience/qualifications/skills] to our organization and we are excited to have them on board.

[Provide some background about the new hire and how they will contribute to the team/organization.]

Please join me in welcoming [New hire name] to our team!

If you have any questions or concerns about these changes, please do not hesitate to reach out.

Thank you for your attention and support.

Best regards,

[Your name and title]

[Your company/organization/team]

Company Rebranding Announcement Email Template

A company rebranding is a significant event that signals a shift in the company’s identity, messaging, or values. 

When announcing a company rebranding, it’s essential to communicate the changes clearly and concisely, while also highlighting the benefits and the reasons behind the rebranding.

Here’s an example:

Subject: Exciting News: [Company Name] is Undergoing a Rebranding Process!

Dear [employees, stakeholders],

I am excited to announce that [Company name] has undergone a rebranding process to better reflect our values, mission, and vision. 

Our new brand identity is the result of extensive research and planning, and we are confident that it will resonate with our clients, partners, and stakeholders.

[Provide some background information about the rebranding process and the reasons behind it, such as changing market conditions, growth, or a shift in the company’s focus.]

Our new brand identity features [describe the new logo, colors, tagline, or other visual elements], which reflect our commitment to [values/mission/vision]. 

We believe that this rebranding will help us to better communicate our message, reach new audiences, and strengthen our position in the market.

[Provide some examples of how the rebranding will benefit the company, such as increased visibility, better customer engagement, or improved brand recognition.]

We are thrilled to share this news with you and are confident that our new brand identity will be well received. 

If you have any questions or comments about the rebranding, please do not hesitate to contact us.

Thank you for your continued support and partnership.

Best regards,

[Your name and title]

[Your company/organization/team]

New Office Location or Expansion Email Template

Here’s a template you can use as a guide when writing a new office location or expansion announcement email:

Subject: [Announcement] [Company name] New Office Location/Expansion

Dear [employees, stakeholders, customers],

I am thrilled to announce that [Company name] is expanding to a new office location. 

Our new space is [provide details about the location, such as the address, proximity to transportation, or the surrounding area], and we are excited about the opportunities it presents for our company and our clients.

[Provide some context about the need for the new office location or expansion, such as increased demand for services, a growing team, or a desire to be closer to clients.]

The new office space features [describe some of the new features, such as a larger workspace, modern amenities, or state-of-the-art technology].

It will allow us to better serve our clients and provide a comfortable and productive work environment for our employees.

[Provide some details about the timeline for the move, any changes to contact information, or other relevant information.]

We are excited to embark on this new chapter in our company’s history and look forward to sharing our new space with you. 

If you have any questions or comments about the new office location or expansion, please do not hesitate to contact us.

Thank you for your continued support and partnership.

Best regards,

[Your name and title]

[Your company/organization/team]

New Partnership Announcement Email Template

Here’s a template you can use as an inspiration to craft your own partnership announcement email:

Subject: [Announcement] [Company name] Partners with [Partner company name]

Dear [employees, stakeholders, customers],

I’m delighted to share some exciting news with you. 

[Company name] has joined forces with [Partner company name] to [briefly describe the purpose and goals of the partnership in one or two sentences].

As two industry leaders in [industry name], we believe that this partnership will [explain how it will benefit your clients, employees, or the industry as a whole].

[Add a short paragraph about the context and how the partnership came to be.]

Together, we will [mention any specific initiatives, projects, or joint efforts that will result from the partnership]. 

We’re excited to work with [Partner company name], and we’re confident that this collaboration will pave the way for even greater achievements in the future.

[Include any relevant details about the partnership, such as how it will impact your operations, who will be involved, or any upcoming events or announcements related to the partnership].

Thank you for your continued support, and please don’t hesitate to reach out if you have any questions or feedback.

Best regards,

[Your name and title]

[Your company/organization/team]

New Service Announcement Email

The email usually provides details about the new service, its benefits, and how to access it. It may also include a call-to-action to encourage recipients to sign up for the new service.

Subject: Introducing our New Service Offering: [Service Name]

Dear [Customer/Client],

We are excited to announce the launch of our new service offering, [Service Name], designed to meet your evolving needs and help you achieve your goals more effectively and efficiently than ever before.

[Insert brief explanation of the new service and its benefits, including any unique features or advantages that it offers.]

To learn more about [Service Name] and how it can benefit you, please visit our website [insert website link] or contact our customer service team at [insert contact information].

We are confident that [Service Name] will be a valuable addition to our range of products and services, and we look forward to helping you achieve your goals with this innovative new offering.

Thank you for your continued support and trust in our company.

Best regards,

[Your Name]

[Your Title and Company Name]

New Client Announcement Email Template

This is typically sent to your internal team members or stakeholders who are involved in the project or will be working with the new client or customer. 

This can include your sales team, customer service representatives, project managers, or any other relevant team members. 

It’s important to ensure that the email is sent to the appropriate people so that they can be informed of the new client and prepare accordingly. 

Additionally, you may also want to consider sending a similar announcement to the new client themselves, to officially welcome them and introduce them to your team.

Subject: New Client/Customer [Client/Customer Name]

Dear [Team],

I am thrilled to announce that we have secured a new client/customer, [Client/Customer Name]. 

As a team, we’re committed to delivering exceptional service and value to our clients, and this new partnership presents an exciting opportunity to expand our reach and expertise.

[Insert a brief overview of the client/customer and their needs/requirements]. Please take a moment to welcome them to our team.

If you have any questions or concerns, please contact me or [insert relevant contact person].

Thank you,

[Your Name and Signature]

Industry Award or Recognition Announcement Email Template

This email is typically sent to internal team members, stakeholders, and external partners to share the news of a company’s recent award or recognition in the industry. 

The purpose of this email is to celebrate the achievement, recognize the hard work and dedication of team members, and build goodwill and reputation with stakeholders.

Here’s an example:

Subject: [Company Name] Wins [Award/Recognition]!

Dear [Team and Stakeholders],

I’m thrilled to announce that [Company Name] has been recognized for [Award/Recognition] in the [Industry Name]. 

This is a significant achievement and a testament to the hard work and dedication of our entire team.

[Provide brief details about the award/recognition, such as who sponsored the award, the criteria for selection, and any notable competitors.] 

I want to take this opportunity to thank each and every one of you for your hard work, dedication, and contributions to this achievement. 

It’s your creativity, talent, and perseverance that make [Company Name] such an exceptional company to work for and do business with.

[If appropriate, include details about any upcoming celebrations or events to mark the occasion.]

Thank you again for your outstanding work and commitment to excellence. 

Let’s celebrate this achievement together and continue to build on our success.

Best regards,

[Your Name and Signature]

Holiday or Seasonal Greeting Announcement Email

Businesses typically send this email to customers, clients, and business partners to extend warm wishes for a specific holiday or season. 

The purpose of this email is to maintain goodwill and build relationships with customers and clients.

Here’s an example:

Subject: Warm Wishes for the Holiday Season

Dear [Customer/Client/Business Partner],

As the holiday season approaches, we want to take a moment to express our gratitude and extend our warmest wishes to you and your family. 

It’s been an eventful year, and we’re grateful for the opportunity to have you as part of our community.

We hope this holiday season brings you joy, happiness, and rest. Time of year can be busy, so we hope you’ll take some time to relax and enjoy the company of loved ones. 

We’ll be doing the same and look forward to coming back refreshed in the New Year.

Thank you for your continued support and trust in our company. We’re proud to have you as a customer/client/business partner and look forward to serving you in the future.

Wishing you a happy holiday season and a prosperous New Year!

Best regards,

[Your Name and Signature]

New Website Launch Announcement Email Template 

Businesses send this email to customers, clients, and subscribers to inform them about the launch of a new website. 

The purpose of this email is to generate interest and excitement about the new website and encourage recipients to visit and explore it.

Here’s an example:

Subject: We’re excited to announce the launch of our new website!

Dear [Customer/Client/Subscriber],

We’re thrilled to announce the launch of our brand-new website! Our team has been working hard to create a new online experience that’s faster, more intuitive, and easier to use.

We invite you to visit our new website at [insert website URL]. 

You’ll find a fresh new look and an enhanced user experience that we’re sure you’ll love. 

Our new site features improved navigation, a more streamlined checkout process, and new content and resources to help you get the most out of our products/services.

We’d love to hear your feedback on our new website. 

Please take a few moments to explore the site and let us know what you think. You can send your feedback to [insert email address].

Thank you for your continued support and we look forward to hearing from you.

Best regards,

[Your Name and Signature]

Anniversary or Milestone Celebration Email Announcement

An email announcing a company anniversary celebration would typically be sent to employees, clients, and business partners.

Here’s how to write an announcement email for a company anniversary celebration:

Subject Line: Join Us in Celebrating Our 10-Year Anniversary!

Dear [Employee/Client/Business Partner],

We are excited to announce that our company will be celebrating its 10-year anniversary on [date].

As one of our valued employees/clients/business partners, we would like to invite you to join us in commemorating this important milestone.

We will be hosting a celebratory event at [location] on [date] from [time] to [time]. There will be food, drinks, and entertainment, as well as an opportunity to network with other industry professionals.

We would be honored if you could join us for this special occasion. Without your contributions, we would not have been able to achieve the success that we have today.

Please RSVP by [date] to confirm your attendance.

If you have any dietary restrictions or special requests, please let us know in advance so we can accommodate you.

We look forward to celebrating with you and creating more memorable experiences together in the future.

Thank you for being a part of our journey.

Best regards,

[Your Name]

[Your Title and Company Name]

Event Announcement Email Template

This type of email is sent to employees, customers, prospects, or partners to encourage them to attend.

Here’s an example of how to write an announcement for an event:

Subject Line: Join Us for Our Annual Charity Gala

Dear [Recipient Name],

We are delighted to announce our upcoming Annual Charity Gala, benefiting [Charity Name], on [Date] at [Time] at [Venue]. 

This year’s event will be a night to remember, filled with live music, dancing, a silent auction, and much more.

Our goal is to raise [Fundraising Goal] for [Charity Name], a cause that is close to our hearts. With your support, we can make a significant impact in our community and beyond.

We would be honored to have you join us for this memorable evening. Tickets are [Price] per person and include [Event Details]. To reserve your spot, please visit our website [Link] or reply to this email.

Please note that the dress code for the evening is [Dress Code]. We kindly ask that you arrive promptly at [Time] to ensure you don’t miss any of the night’s festivities.

Thank you in advance for your support, and we look forward to seeing you at the Gala!

Best regards,

[Your Name and Title]

[Your Company/Organization Name]

Wrap Up

Crafting the perfect business announcement email is essential for engaging with customers and conveying important information. 

Regardless of the type of announcement, businesses must adhere to established email copywriting practices to ensure their emails are effective. 

This includes creating emails that are clear, concise, and personalized to the recipient. 

However, sending each email manually can be time-consuming and inefficient. This is where email automation tools like Mailvio can make a real difference. 

Mailvio allows businesses to create and send bulk emails quickly and easily, using visually stunning templates that are sure to capture the attention of the recipient. 

Additionally, it ensures the successful and timely delivery of these emails, freeing up time for businesses to focus on other aspects of their operations.

So why not try Mailvio for free and see how it can elevate your business announcement emails to the next level?

Neil Napier

Neil Napier is the co-founder of Mailvio. Neil started his entrepreneurial journey in 2012 out of necessity to keep his visa in the UK, when he failed to keep his visa he moved to Finland and started his career as a serial entrepreneur and super affiliate. With over $10 million USD in revenue generated, he is a sought-after expert entrepreneur, copywriter & product creator.

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