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5 Tips to Building a Strong, Profitable B2B Email List
If you work in B2B marketing, you know that building a strong B2B email list is a crucial step in your marketing strategy. You’ve also heard about the benefits of a well-optimized email list and the importance of nurturing your …
Retention of Customers – How to Gain Customer Loyalty With Email Marketing?
Retention of customers, or customer retention, is key to the success of any business. According to a study conducted by Bain & Company, increasing customer retention by just 5% could boost profits by up to 95%. The good news is …
Customers Satisfaction: Why It Matters
A few years ago, prospects relied on price as the primary consideration when making a purchase or investment. Nowadays, things have changed. Client retention and revenue growth will be determined by customer service strategies and customer satisfaction. What are the best …
What Is KPI In Marketing? 13 Most Important KPIs To Track
What is KPI in Marketing? KPI (key performance indicators) in marketing, are specific, numerical marketing metrics. Organizations track this to check their progress in reaching a defined goal. Most marketers focus only on the usual suspects when it comes to …
Share of Market Definition & Digital Strategies for Growth
Do you know the share of market definition? Knowing and understanding your business’s market share is important for many different reasons. You need to know how big your slice of the pie is to plan for growth and to understand …
How Mapping Customer Journey Improves Customer Service
The main reason for mapping customer journey is to identify the steps that a customer or prospect goes through. In order to achieve their goals with your company and how to improve if there are any discrepancies. Depending on the …
Starting Up A Business From Home: Guide For A Better Performance
Starting up a business from home sounds exciting and fun. It gives you the power and independence to manage your own business. Being your own boss is a great feeling, and you can even refer to yourself as a CEO. …
Email Automation Meaning: Benefits and Tools
To explain email automation meaning, we first need to understand email marketing and the reasons it preserves to this day. Even after all these years, businesses still continue to rely on email as an effective channel to reach their target …
How To Create A Reminder Email? Real-Life Examples And Strategies
As a part of email marketing strategies, a reminder email plays an important role in reaching email subscribers and driving engagement. While most brand content will fall under products and educational tools, some brands will use other email marketing tactics, …
Marketing A Small Business: Effective Ways To Promote Your Brand
Marketing a small business can be extremely challenging. It is especially true nowadays when there is a great deal of competition in the market. Therefore, you should consider how to differentiate your business from your competitors. Often, people ask, “What …