Email Automation & Management Software
If you are wondering how to rank a website towards the top of Google or other search engines, Search Engine Optimization (SEO) is your best bet. We are talking about both on-page and technical SEO, but also about off-page SEO, …
The very definition of recurring implies a constant flow of something. Recurring email campaigns are just that: a constant flow of emails, with the same content, delivered to your subscribers on a set schedule. Have you ever found yourself in …
If your eNewsletter hasn’t been performing well, it’s probably because it doesn’t comply with eNewsletter best practices and standards. An underperforming eNewsletter is like a car with a malfunctioning engine. Your eNewsletter should be the engine that drives your subscriber …
Your email marketing contact lists degrades over time. As your contacts move from one company to another and opt-out of your email communications or abandon an address. This is just to complete forms on websites eventually their email addresses change. …
If you are an aspiring businessman looking to build a business from scratch, you can start by learning how to create a logo first. A logo is a visual representation of your brand identity. It is the most visible part …
What are domain names? How do they work? These questions are frequently asked by marketers just starting out. Those who are just starting out in email marketing may have heard that they need a domain name to create a website. …
If you work in B2B marketing, you know that building a strong B2B email list is a crucial step in your marketing strategy. You’ve also heard about the benefits of a well-optimized email list and the importance of nurturing your …
Retention of customers, or customer retention, is key to the success of any business. According to a study conducted by Bain & Company, increasing customer retention by just 5% could boost profits by up to 95%. The good news is …
A few years ago, prospects relied on price as the primary consideration when making a purchase or investment. Nowadays, things have changed. Client retention and revenue growth will be determined by customer service strategies and customer satisfaction. What are the best …
What is KPI in Marketing? KPI (key performance indicators) in marketing, are specific, numerical marketing metrics. Organizations track this to check their progress in reaching a defined goal. Most marketers focus only on the usual suspects when it comes to …