Your email marketing contact lists degrades over time. As your contacts move from one company to another and opt-out of your email communications or abandon an address. This is just to complete forms on websites eventually their email addresses change. … Read More
How to Create a Logo That Ties Into Your Email Strategy
If you are an aspiring businessman looking to build a business from scratch, you can start by learning how to create a logo first. A logo is a visual representation of your brand identity. It is the most visible part … Read More
What Are Domain Names? How To Use Them To Boost Deliverability
What are domain names? How do they work? These questions are frequently asked by marketers just starting out. Those who are just starting out in email marketing may have heard that they need a domain name to create a website. … Read More
5 Tips to Building a Strong, Profitable B2B Email List
If you work in B2B marketing, you know that building a strong B2B email list is a crucial step in your marketing strategy. You’ve also heard about the benefits of a well-optimized email list and the importance of nurturing your … Read More
Retention of Customers – How to Gain Customer Loyalty With Email Marketing?
Retention of customers, or customer retention, is key to the success of any business. According to a study conducted by Bain & Company, increasing customer retention by just 5% could boost profits by up to 95%. The good news is … Read More
Customers Satisfaction: Why It Matters
A few years ago, prospects relied on price as the primary consideration when making a purchase or investment. Nowadays, things have changed. Client retention and revenue growth will be determined by customer service strategies and customer satisfaction. What are the best … Read More
What Is KPI In Marketing? 13 Most Important KPIs To Track
What is KPI in Marketing? KPI (key performance indicators) in marketing, are specific, numerical marketing metrics. Organizations track this to check their progress in reaching a defined goal. Most marketers focus only on the usual suspects when it comes to … Read More
How Mapping Customer Journey Improves Customer Service
The main reason for mapping customer journey is to identify the steps that a customer or prospect goes through. In order to achieve their goals with your company and how to improve if there are any discrepancies. Depending on the … Read More
Starting Up A Business From Home: Guide For A Better Performance
Starting up a business from home sounds exciting and fun. It gives you the power and independence to manage your own business. Being your own boss is a great feeling, and you can even refer to yourself as a CEO. … Read More
Email Automation Meaning: Benefits and Tools
To explain email automation meaning, we first need to understand email marketing and the reasons it preserves to this day. Even after all these years, businesses still continue to rely on email as an effective channel to reach their target … Read More