Twitter, now called X, might not be the first platform you have in mind when you think about Performance marketing. But this is where most people go wrong.
Twitter has a huge monthly active user base of over 500 million people, making it the fourth largest social media after YouTube (4.9b), Facebook (3b), and Instagram (2b).
The United States alone has over 550 million monthly active users, so if one of your ads convinces even 0.01% of the users, it’s still 55K people. But the question is, can a 7-day ad campaign on Twitter help you improve your email marketing outcomes?
In today’s blog, we have addressed this question and more. So, stick to the end to find out the answer.
The Short-Term Impact of Twitter Ads on Email Marketing
If you are wondering whether a 7-day Twitter ad campaign can impact your email marketing efforts, our answer is YES! And here’s how.
Driving Targeted Traffic to Landing Pages with Opt-in Forms
Suppose you run a Twitter Ad showcasing your new line of organic skincare products. You will have to target it towards people interested in natural beauty products and vegan living.
Once it lands on the right person’s feed, they will click on the ad out of curiosity and interest.
Clicking the ad will take them to a stunning landing page with captivating visuals and information about your products. But there’s a catch – to access exclusive discounts or download a free skincare guide, they need to enter their email address. So, ultimately, your mission is accomplished.
You see, Twitter ads are great for targeting the right audience. You just need to craft compelling ads and link them to well-designed landing pages with clear opt-in forms. This approach is highly probable to increase the signups compared to generic email capture methods.
Building Brand Awareness and Recognition
While emails are more personal, Twitter ads are like digital billboards. They don’t seem very pushy or on your face. Even if someone doesn’t take the desired step (sign up or make a purchase), seeing your brand name and message repeatedly can plant a seed in their head.
Let’s say you run a Twitter Ad campaign promoting your upcoming webinar on sustainable home gardening. Even if users don’t click through to register, seeing your brand associated with eco-friendly practices can leave a positive impression.
Later, when they encounter your email opt-in form on a relevant blog or social media platform, that initial brand recognition from Twitter might nudge them to subscribe.
Leaving a top-of-the-mind brand recall is one of the most plausible outcomes of a Twitter ad. So, Twitter Ads can significantly increase brand awareness within your target audience.
Generating Leads for Targeted Email Campaigns
A 7-day Twitter Ad can be your biggest hit to generate specific leads. Remember the skincare example? By targeting your ads, you’re attracting people who are already interested in what you offer. Getting their email addresses allows you to segment them into targeted email lists.
The relevance is always more impactful than a generic email blast. So, these targeted email lists are goldmines for marketing. You can send them emails specifically tailored to their interests, increasing engagement and conversion rates.
The Long-Term Benefits of Your Email Marketing Strategy
Even if you run the ad campaign for a week or two, its impact will last way beyond that. Here’s how you can get the most out of a short Twitter ad campaign for email marketing.
Growing Your Email List
For email marketers, the email list is the ultimate weapon. And a targeted Twitter Ads campaign can become a powerful list-building tool.
Every time you capture those highly interested leads through landing pages, they add to your existing email list. The best part? They are already segmented based on interest!
Using their interest, you can impress your subscribers better and unlock the best marketing, word of mouth. When you provide customers with valuable content and exclusive offers through targeted email campaigns, they’re more likely to forward your emails to friends or mention them on social media.
This organic growth, fueled by Twitter Ads, can significantly expand your reach.
Warming Up Cold Contacts
Not everyone who signs up for your email list is ready to buy right away. These are called your “cold contacts.” But you can also turn them into sales through nurturing email sequences.
Here’s where Twitter Ads come into play. Since you’ve captured leads with specific interests, you can tailor email sequences that speak directly to their needs.
Building on the skincare example, your welcome email series for new subscribers could offer valuable content like DIY face mask recipes or tips for choosing the right cleanser.
This nurturing process builds trust and positions you as an authority in their eyes. So, these “cold contacts” become loyal and engaged customers over time.
Retargeting Website Visitors with Email Campaigns
People who visit your website after clicking on a Twitter Ad have already shown some level of interest. But sometimes, they might need a little push to convert. This is where retargeting with email marketing comes in.
By leveraging website visitor data from your Twitter Ad campaigns, you can create highly relevant email sequences specifically designed to re-engage those visitors.
Imagine someone clicking on your Twitter Ad for a new pair of running shoes but not completing the purchase. Retargeting will help you email them a special discount or a coupon code or highlight a specific feature they might have been interested in.
Optimizing Your Twitter Ad Campaign for Email Marketing Success
Now that you understand the power of Twitter Ads for email marketing let’s understand how to make compelling Twitter Ad Campaigns.
Targeting the Right Audience
Before you hit “go” on your Twitter Ad campaign, it’s crucial to identify your ideal subscriber.
Twitter gives you quite a few options for very detailed targeting. You can choose from demographics, interests, behaviors, and even keyword usage.
The key is to be as specific as possible. For example, if we go back to the skincare ad, instead of targeting everyone interested in “beauty,” target users who follow vegan influencers or engage with tweets about organic products.
This narrowing down will help you reach the people who are most likely to convert into valuable email subscribers.
Craft Compelling Ad Copy with Clear CTAs
You have very limited characters to create that killer ad copy, so make sure every word is worth writing. Focus on clear, concise messaging that highlights the value proposition of subscribing to your email list.
Try to follow this formula:
Problem + Solution + Clear Call to Action (CTA).
For example, your ad copy could say: “Tired of dull skin? Get our FREE guide to glowing skin with natural ingredients. Subscribe Now!”
A strong CTA like “Subscribe Now” is a must. It tells users exactly what you want them to do instead of leaving them wondering what to do.
Leverage Landing Pages Optimized for Conversions
After putting so much effort and money into finding and attracting the right crowd, you don’t want to disappoint them with a poor landing page.
So make sure to go through this landing page checklist below.
- Keep it clean and clutter-free: Focus on the value proposition and highlight the opt-in form.
- Use high-quality visuals: Images or videos relevant to your offer are great for grabbing attention.
- Craft a compelling headline: Clearly state the benefit of subscribing. Think from the buyer’s perspective to find the best deals.
- Make the opt-in form easy to find: Use contrasting colors and clear buttons to make it stand out.
Track and Analyze Campaign Performance
Always treat any of your ad campaigns as a living experiment that needs constant monitoring. You can not just set it and forget about it.
To get the best out of your Twitter campaign, use Twitter Ads’ analytics dashboard to track key metrics like impressions, clicks, and conversions.
We assume your campaign will have multiple ads, so analyze which ad sets perform best. You can then use it as a reference and adjust your targeting or messaging accordingly.
Using this data-driven approach will ensure that you’re maximizing your return on investment and attracting the right audience to grow your email list.
Conclusion
We hope we were able to explain how a 7-day Twitter Ads campaign can jumpstart your email marketing with targeted leads.
To create an effective Twitter ad campaign, first define your ideal audience, craft compelling ad copies, and build an optimized landing page. Lastly, don’t forget to analyze the performance of your campaign.
If you have any questions about integrating Twitter Ads into your email marketing strategy, feel free to comment below. We will be happy to help!
FAQs:
Q. Can I use Twitter Ads to grow my email list?
A: Of course. Twitter Ads are great for growing targeted email lists.
Q. How long does it take to see results from running Twitter ads for email marketing?
A: Due to the huge user base of Twitter, you can expect to see results quite fast. Just make sure you are narrowing down your target audience as much as possible. It will ensure that your ad lands in front of the people who are most likely to convert/ sign up.
Q. What kind of content should I use in my Twitter ads to get email signups?
A: There’s not much scope for writing on Twitter, so focus more on visuals and short videos. If you plan an ad copy, ensure it is crisp and delivers the value proposition.
Q. Do I need a large budget to run effective Twitter ads for email marketing?
A: No, because Twitter ads are objective-oriented. So, you only get billed for actions that align with your campaign goals. You can also set the daily budget of your campaign so you don’t end up spending a lot.
Q. How can I track how many email signups I’m getting from my Twitter ads?
A: You can use the built-in Twitter Ads analytics dashboard to track this metric. Just keep an eye on the conversion metric, which, in your case would be email signups.
Q. Can I integrate my Twitter ads with my email marketing platform?
A: Yes. Many email marketing platforms offer integrations with Twitter Ads, allowing you to seamlessly transfer captured leads into your email subscriber list.
