Email marketing is the lifeblood of ecommerce success. To thrive in the digital marketplace, you need the best email marketing software for ecommerce.
In this comprehensive guide, we’ve meticulously reviewed and handpicked the top contenders.
From segmentation to analytics, we’ll dissect each tool’s features and capabilities, to help you pick the right tool to power up your ecommerce business.
Get ready to revolutionize your email marketing game and boost your online store’s profitability.
What Exactly Is Ecommerce Email Marketing Software?
Ecommerce email marketing software is a specialized tool for online businesses. It helps send targeted emails to customers, thus improving sales and customer loyalty.
Here’s how it works:
- It lets you create and send personalized emails in bulk that resonate better with each individual customer.
- It helps you recover lost sales by sending emails to people who abandoned their shopping carts.
- Simplifies campaign creation with pre-designed templates and automated list segmentation
- It helps you drive traffic to your online business
- Provides valuable insights through analytics, allowing marketers to refine their strategies
- It saves time and resources by automating various aspects of email marketing
- It helps you nurture leads, turning potential customers into actual buyers.
Ultimately, ecommerce email marketing software serves as the linchpin of effective online retail marketing.
It enables businesses to engage customers, drive sales, and improve their digital presence with precision and efficiency.
How to Choose the Best Email Marketing Software for Ecommerce
Choosing the right ecommerce email software is crucial to achieving the coveted $45 ROI for each dollar spent associated with email marketing.
That said, choosing the right email marketing software for ecommerce is not as simple as it sounds.
In a market teeming with options, subtle differences among the plethora of options can significantly impact your outcomes.
This is why – in creating this list – we carefully considered a range of factors that will help you make an informed decision tailored to your ecommerce needs.
- ease of use,
- key features,
- customer support, and
We also considered customer feedback and reviews from industry experts.
Ultimately, we selected the top 10 email marketing software for ecommerce that we believe offer the best value and performance.
So without further ado, here are the 10 best email marketing software for ecommerce in 2023.
Top Email Marketing Software at a Glance:
|Mailvio||Superior Email Deliverability and Open Rates, Easy (Yet Advanced) Segmentation, Drag & Drop Editor and Pre-Designed Email Templates, Powerful Workflow Automation, Detailed Analytics and Reporting.||Learning Curve, Integration Complexity||Starts at $39/month for up to 5,000 contacts|
|Drip||Free plan with decent features, Intuitive interface, Good deliverability rates||Can get pricey for small businesses, Offers no marketing automation and A/B testing in its lower-paid plans||Starts at $39/month for up to 2,500 subscribers|
|HubSpot||Easy to use, Offers free plan (fairly limited), Centralized contact management||Easy to build landing pages, customer journeys, and automated workflowsGood customer support||Starts at $18 per month for up to 1,000 contacts|
|SendGrid||Easy-to-navigate user interface, Forever free plan, Good transactional API||The basic plan lacks automations and dedicated IPs, Poor customer service, Occasional formatting issues||Starts at $15/month for up to 15,000 email sends to up to 5,000 contacts|
|Brevo (formerly Sendinblue)||Free plan with decent features , Intuitive interface, Good deliverability rates||Limited native integration options, Learning curve for new users, Scalable pricing plans that can penalize growth||Starts at $25 for up to 20,000 email sends per month|
|Campaigner||Ease of use, Good email customization options, Good (and fairly detailed) reporting system||No free version, Slow customer support, Can get pricey for small businesses on a budget||Starts at $59 per month (no SMS included) The send limit for all plans is set at 6x the number of contacts in your plan.|
|Intuit Mailchimp||Easy-to-use email editor, Good customer support via email, Free plan with good features||No annual plan that lowers the overall price, Mailchimp includes unsubscribed customers in your total customer count for billing, It can get pricey for businesses with big lists||Starts at $6.50/month for 500 subscribers|
|Klaviyo||Excellent analytics &reporting, Extensive third-party integrations, Advanced segmentation features|
Relatively expensive, Steep learning curve for new users, Sluggish customer support
|$30 per month for 5,000 email sends to up to 1,000 contacts|
|Moosend||Several advanced features available at an affordable price, Responsive customer support, Good deliverability ||No free plan, Limited template customization options, Limited advanced features compared to some competitors||Starts at $9 for an unlimited number of email sends to up to 500 contacts|
|Omnisend||Beautiful pre-built email templates, Effective triggered emails/automations, Free plan with plenty of features||Limited email template editing options, Slow customer support response times, Steep learning curve for first-time users||Starts at $16 per month for 6,000 email sends and 60 SMS to 500 contacts|
Mailvio doesn’t offer a free plan, but they do offer a 7-day free trial.
Their paid plans are extremely competitive and start at $39 / month ( $390/year). They all come with unlimited email sends and don’t penalize your growth.
With this basic plan, for instance, ecommerce marketers get unlimited email sends to up to 5,000 contacts.
They also get:
- A/B campaign testing features
- built-in email previews
- deep email segmentation
- email workflows and customer journeys
- advanced segmentation
- built-in optin forms
- reply tracking
- detailed reporting and analytics
- powerful buyer segmentation using the company’s RFM Tool
- the ability to write super high-quality email sequences using AutomationAI – and much more – with no additional costs.
When it comes to getting the most bang for your buck, Mailvio is definitely an excellent choice.
Mailvio is an ecommerce gem when it comes to value for money. Featuring a built-in SMTP, it is a full-service autoresponder service with “Active Campaign style” automation.
The platform offers a user-friendly drag-and-drop editor and ready-made templates, which makes email creation a hassle-free experience.
One of Mailvio’s major strengths lies in its warmed-up IPs, which ensure optimal deliverability.
It also packs everything you need to personalize emails, including advanced segmentation, lead scoring, and workflow automations.
In addition, it allows you to mail to multiple lists and blacklist problematic addresses. Plus, it offers a preview for email design.
Mailvio recently unveiled the Mailvio Suite upgrade, integrating four apps into one platform.
This means that you can now use Mailvio for:
- Managing email contacts (and running campaigns and automations)
- Mass Broadcast: Managing other people’s Mailvio campaigns
- RFM: Segmenting audience based on their purchase behavior and
- AutomationAI: Creating full-fledged email automations
Mailvio also offers many integrations with platforms such as Zapier, Pabbly Connect, Poptin, and Integrately.
- budget-friendly plans
- excellent round-the-clock customer support
- unmatched deliverability rates
- steep-ish learning curve for new users
- while it offers plenty of integrations, some users might find the process less straightforward
- No free plan
Key Mailvio Features for Ecommerce Businesses
Listed below are some of Mailvio’s key features that separate this platform from virtually all of its competitors:
Superior Email Deliverability and Open Rates
One of Mailvio’s core strengths lies in its usage of pre-warmed-up IPs, which significantly improves email deliverability.
This ingenious approach ensures that your emails are more than likely to reach your recipients’ inboxes.
It also allows users to start their email journey with a solid sender score right from the gate.
Why is this score important? Because it determines whether your emails will be classified as spam or not.
With a favorable sender score, your emails will sidestep the spam filters, ensuring they reach your audience’s inbox. And deliverability is the holy grail of email marketing!
Easy (Yet Advanced) Segmentation
Mailvio’s advanced segmentation feature allows users to easily divide their contacts based on various criteria such as:
- purchase history, and much more.
This powerful tool enables ecommerce businesses to tailor their marketing efforts and customer experiences, ultimately leading to significant business growth.
Imagine you are an online electronics retailer specializing in consumer electronics
You can group buyers into “Frequent Shoppers,” “New Subscribers,” or “Budget Shoppers.”
This will help you send emails that match each group’s preferences.
For instance, you could send discounts to regular shoppers, a welcome gift to new subscribers, and Flash Sales and Clearance Offers to budget shoppers.
This tailored and hyper-personalized will likely deliver 50% higher clickthroughs than untargeted campaigns.
Powerful Workflow Automation
Mailvio’s automation is a powerful asset that ecommerce businesses can use to implement essential growth strategies.
You can automate essential tasks like cart recovery, onboarding, and product recommendations; launch win-back campaigns and post-purchase follow-ups to boost customer retention, and much more – all on autopilot.
This not only saves time and effort but also ensures that your marketing efforts are consistent and highly targeted, ultimately leading to increased revenue and customer satisfaction.
Extremely Detailed Analytics and Reporting
Mailvio’s analytics and reporting feature empowers ecommerce marketers by providing in-depth insights into email campaign performance.
It allows them to closely monitor real-time engagement metrics, such as open and click-through rates.
Marketers can track conversions, segment their audience based on behavior, and assess geographic and demographic data, helping them craft highly targeted campaigns.
How Ecommerce Marketers Can Use Mailvio to Grow and Prosper?
Ecommerce marketers can leverage Mailvio to achieve growth and prosperity in several ways.
Firstly, Mailvio offers robust email marketing tools that enable marketers to create personalized, engaging email campaigns.
This helps in building strong customer relationships and increasing repeat business.
Secondly, its automation features allow for targeted follow-ups and abandoned cart recovery, boosting conversion rates.
Additionally, Mailvio’s detailed analytics provide valuable insights into campaign performance, aiding in data-driven decision-making.
Moreover, its segmentation capabilities enable precise targeting, ensuring that messages reach the right audience.
In essence, Mailvio equips small businesses with all the right tools to:
- expand their reach,
- improve customer relationships, and
- achieve sustainable growth in a highly competitive business landscape.
Pricing for Drip is scalable and based on your list size.
It starts at $39 for unlimited email sends to up to 2.500 contacts.
Drip doesn’t have a free plan but they do offer a 14-day free trial with restricted email sends.
Drip is a versatile marketing automation platform that has earned its stripes as a valuable tool for ecommerce growth.
With a robust user base of 20,000+ ecommerce marketers, it provides a rich array of features to meet diverse needs.
One of its strengths lies in dynamic segmentation, allowing precise customer targeting.
Drip is also well-equipped to streamline multi-channel marketing through advanced automation workflows.
Crafting and delivering compelling emails with Drip is easy thanks to its intuitive drag-and-drop builder and its customizable, prebuilt email templates.
Moreover, the platform extends its reach with on-site messages and popups thanks to its versatile form builder.
Drip also places a strong emphasis on data-driven insights, enabling ecommerce businesses to engage customers effectively.
It offers 150+ integrations, including Shopify, WooCommerce and BigCommerce.
- Easy to build landing pages and customer journeys
- Good customer support
- Easy to create workflows for automating email flow
- Steep learning curve for new users
- Can get pricey as your email list grows
- Quirky text editor for creating newsletters
How Ecommerce Businesses Can Use Drip to Thrive
Ecommerce businesses can leverage Drip to fuel their growth in several ways.
First, Drip offers powerful email marketing automation. This allows businesses to send:
- personalized product recommendations,
- cart abandonment reminders, and
- tailored promotions to engage customers effectively.
Secondly, its segmentation capabilities allow precise targeting of different customer groups. This capability allows ecommerce businesses to improve relevance and conversion rates.
Moreover, Drip provides robust analytics and tracking, helping ecommerce owners understand customer behavior and optimize marketing strategies.
Finally, its integration options with popular ecommerce platforms like Shopify and WooCommerce make it seamless to implement.
Drip’s comprehensive features make it a valuable tool for driving sales and expanding your online business.
HubSpot has several pricing tiers, ranging from $0 (free plan for beginners)
to $3,600 (for large businesses).
The paid plans start at $18 per month for catering to up to 1,000 marketing contacts.
HubSpot is an all-in-one CRM and marketing powerhouse. As such, it offers a unified platform for marketing, sales, and customer service functions.
It provides an array of tools, including:
- inbound marketing,
- email marketing,
- sales pipeline management,
- customer support features and more.
With its intuitive interface and comprehensive analytics, HubSpot helps ecommerce businesses attract, engage, and delight customers.
The platform also includes a free CRM, enhancing customer relationships and driving growth.
Furthermore, it offers seamless integration with various platforms such as Shopify, Zapier, Gmail, Facebook, WordPress, and more.
- Ease of Use
- Free plan (albeit very limited in terms of functionality)
- Centralized contact management
- Can very pricey very quickly for small ecommerce businesses
- Marketing automation is on offer in their $800 per month (Professional) package
- Does not include A/B testing in its lower plans
How Ecommerce Businesses Can Use HubSpot to Thrive
Ecommerce businesses can drive growth with HubSpot by leveraging its marketing automation tools for targeted customer engagement.
Utilizing HubSpot’s SEO features, they can also optimize product listings and content for improved search visibility.
HubSpot’s CRM integration helps manage customer relationships and track sales pipelines efficiently.
Its detailed analytics provide insights into website performance, while personalization tailors the shopping experience.
Social media management tools enable active engagement with customers, and ecommerce integration ensures seamless online store management.
Overall, HubSpot serves as a comprehensive platform for ecommerce growth, facilitating various essential aspects of online business expansion.
SendGrid offers a very functional free plan. It allows users to store up to 2,000 email contacts and send up to 6,000 emails.
Paid plans (the Basic Plan) start at about $15 per month. With this plan, you can send up to 15,000 emails per month to up to 5,000 contacts before overages apply.
SendGrid is a robust email delivery platform designed to simplify and improve email communication for businesses.
With a focus on reliability, it ensures both transactional and marketing emails consistently reach recipients’ inboxes.
Key features include:
- email tracking for real-time insights,
- detailed analytics to measure engagement, and
- Robust API that enables seamless integration options with popular applications and programming languages.
The platform also offers A/B testing capabilities, customizable email templates, and a drag-and-drop editor, streamlining the email creation process.
It also includes spam and Abuse Reporting to help ecommerce businesses maintain a positive sender reputation
- easy-to-navigate user interface
- forever free plan
- good transactional API
- The basic plan lacks automations and dedicated IPs
- Poor customer service
- Occasional formatting issues
How Ecommerce Businesses Can Use SendGrid to Thrive
Ecommerce businesses can thrive with SendGrid by leveraging its email marketing and transactional email capabilities.
SendGrid helps maintain customer engagement through personalized email campaigns, leading to increased sales.
It ensures reliable email delivery, reducing the risk of messages ending up in spam folders.
Moreover, SendGrid’s analytics provide valuable insights, helping businesses refine their strategies.
Ecommerce businesses can also benefit from SendGrid’s automation features. These allow for the creation of customized email workflows, streamlining processes like:
- order confirmations,
- shipping notifications,
- cart abandonment reminders, and more.
Additionally, its integration capabilities with ecommerce platforms and other tools make it a versatile solution for businesses looking to optimize their email marketing efforts.
Brevo (formerly Sendinblue)
The Brevo Marketing Platform offers three pricing tiers plus a free plan. Pricing is determined by the quantity of emails sent, not by the number of contacts you have.
The free plan includes some decent functionalities, such as transactional emails, and allows you to send 300 emails per day. Paid plans start at $25 for up to 20,000 email sends per month.
Brevo, the all-inclusive marketing and CRM toolkit, can be a game-changer for ecommerce businesses.
It facilitates multi-channel marketing campaigns across various platforms, including:
- web push, and
- Facebook ads.
This platform offers a wide range of features, making it a practical choice for businesses of all sizes. These include:
- email templates,
- list management,
- in-depth analytics, and more.
It also includes user-friendly elements like a drag-and-drop visual email builder, forms and landing pages, and secure transactional emails.
With Sendinblue, you also get access to A/B testing, segmentation, and personalization features to fine-tune your efforts.
- free plan with decent features
- intuitive interface that makes campaign creation easy
- Good email deliverability rates
- native integrations with other tools are somewhat limited
- learning curve for new users
- while Brevo offers competitive pricing for its Starter plan, the cost can increase substantially as your email list grows
How Ecommerce Businesses Can Use Brevo to Grow
Brevo empowers ecommerce businesses to grow by providing powerful email marketing, automation, and CRM tools.
It enables targeted email campaigns, personalized customer journeys, and robust analytics to optimize engagement and conversions.
With Brevo, ecommerce businesses can nurture customer relationships, boost sales, and expand their reach effectively.
Brevo allows ecommerce businesses to set up automated abandoned cart email sequences. This helps in re-engaging potential customers who abandoned their shopping carts, increasing the chances of recovering lost sales.
It also offers advanced segmentation options. This, in turn, allows businesses to send highly targeted and personalized emails to different customer segments.
In addition to email marketing, Brevo supports SMS marketing campaigns. This multichannel approach enhances customer engagement and expands the reach of marketing efforts.
Campaigner’s pricing plans for email marketing alone (no SMS) start at $59 per month. The monthly send limit for all plans is set at 6x the number of contacts in your plan.
What’s interesting is that they also have a plan specifically aimed at ecommerce businesses. Aptly dubbed “E-commerce”, this plan starts at $79.95 per month and allows for up to 30k email sends (to 5k contacts).
Note that bundle plans that also include SMS marketing start at $104 per month for up to 5,000 contacts.
Campaigners have no free plan on offer but they do offer a 30-day, full-featured trial on all their plans.
Campaigner is a top-tier email and SMS marketing automation platform that combines efficiency with innovation.
Its standout feature, the proprietary Reputation Defender, sets it apart from the competition.
This tool utilizes data to oversee the health of your email list and filter out subpar email addresses, ensuring your messages reach the right audience. It is available on all plans at 20% of your plan cost.
Campaigner’s user-friendly interface empowers marketers to create, schedule, and track campaigns effortlessly.
With advanced segmentation, A/B testing, and a library of templates, Campaigner equips ecommerce businesses with all the necessary tools to craft engaging and personalized messages.
Furthermore, Campaigner integrates with popular ecommerce platforms like Shopify, WooCommerce, and Magento.
This harmonious integration enhances targeting precision and helps drive more sales through well-timed, personalized email and SMS campaigns.
- ease of use
- good email customization options
- good (and fairly detailed) reporting system
- no free version (free trials available)
- slow customer support
- can get pricey for small businesses on a budget
How Ecommerce Businesses Can Use Campaigner to Grow
Ecommerce businesses can use Campaigner’s multifaceted toolkit to achieve substantial growth.
The platform’s proprietary Reputation Defender maintains your email list health, ensuring a clean and engaged audience.
Campaigner’s dynamic content testing empowers ecommerce marketers to tailor their messages, optimizing conversions.
Mobile optimization guarantees seamless shopping experiences on any device, crucial for reaching the ever-expanding mobile audience.
Robust A/B testing and detailed reporting enable data-driven decision-making, enhancing campaign effectiveness.
Moreover, Campaigner’s list management, segmentation, and triggered drip sequences help nurture leads, converting them into loyal customers.
With API integration, responsive design, and workflows, Campaigner offers a comprehensive ecommerce solution that facilitates growth by maximizing email deliverability and engagement.
Mailchimp offers a free plan as well as three paid plans.
The free plan allows users to send 1,000 emails to up to 500 subscribers.
The paid plans are based on the number of contacts you have, and each comes with a monthly email-sending limit.
At the time of writing this article (October 2023), Mailchimp has a limited-time offer that can save you 50% for 12 months.
This means that you can get the company’s basic plan for $6.50 per month for 12 months. With it, you’ll get 5,000 monthly email sends to up to 500 subscribers.
Mailchimp is a comprehensive marketing automation platform perfect for ecommerce businesses.
It offers a wide range of CRM tools, including behavioral targeting and automation, to enhance customer engagement.
With Mailchimp, you can track campaign performance with metrics like open rates and CTRs, while managing subscribers effortlessly.
It also allows users to customize templates or choose from pre-made options to create eye-catching emails.
Mailchimp integrates seamlessly with various services and ecommerce platforms, streamlining workflow and boosting revenue.
The platform also allows you to sync your online store for targeted campaigns and order notifications.
Other key Mailchimp features include:
- customizable templates,
- robust A/B testing,
- efficient automation,
- customizable sign-up processes,
- landing page creation, and
- send time optimization tool.
- easy-to-use email editor and excellent campaign creation features
- good customer support via email
- free plan with good features
- no annual plan that lowers the overall price
- unsubscribed customers are included in your total customer billing count
- can get relatively pricey for businesses with big contact lists
How Ecommerce Firms Can Use Mailchimp to Grow
With a wide range of CRM tools at their disposal, including behavioral targeting and automation, ecommerce businesses can use Mailchimp to tailor their marketing efforts to individual customer preferences.
Moreover, Mailchimp’s ability to track campaign performance metrics such as open rates and CTRs empowers businesses to make data-driven decisions and refine their strategies accordingly.
Furthermore, the platform offers customizable templates, ensuring brand consistency across all communications.
Thanks to its seamless integration with various e-commerce platforms, businesses can streamline their operations and enhance customer experiences.
In addition, Mailchimp’s robust A/B testing capabilities enable businesses to optimize their content and improve engagement rates.
Malichimp’s efficient automation significantly reduces manual workload, allowing businesses to focus on strategic initiatives.
Customizable sign-up processes help boost lead generation efforts, while the ability to create compelling landing pages contributes to higher conversion rates.
Last but not least, Mailchimp’s send time optimization tool ensures messages reach the right audience at the most opportune moments. This, in turn, enhances the overall success of e-commerce endeavors.
Klaviyo offers a free plan for up to 250 contacts and 500 monthly email sends. The free plan also includes 50 free monthly SMS/MMS credits.
Prices go up incrementally as your contact list grows. For instance, for $30 per month, you get 5,000 email sends to up to 1,000 contacts.
For an additional $15 (a total of $45) you will also get 1,250 SMS/MMS monthly credits.
Note that SMS and MMS messages cost a different number of credits, based on the location of the recipient.
Klaviyo is an email marketing and CRM platform primarily for e-commerce businesses.
It empowers users to:
- craft personalized email campaigns,
- automate responses based on customer interactions, and
- access in-depth analytics.
Klaviyo also excels in user segmentation for precision targeting and offers seamless integration with various ecommerce platforms and marketing tools.
With Klaviyo, users can conduct A/B tests to optimize email subject lines, content, and design to improve engagement and conversion rates.
In addition to email marketing, Klaviyo offers SMS marketing capabilities to help businesses reach customers through text messages.
- Excellent analytics and reporting
- Extensive third-party integrations
- Advanced segmentation features
- Relatively expensive
- Steep learning curve for new users
- Sluggish Customer support
How Ecommerce Firms Can Use Klaviyo to Grow
Klaviyo’s intuitive drag-and-drop automation builder enables ecommerce businesses to craft seamless customer journeys.
Moreover, the platform simplifies lead generation with its built-in forms and pop-ups, making the collection of valuable customer data easy.
It also provides personalized benchmarks and 300+ pre-built integrations to enhance performance tracking and streamline workflows.
Meanwhile, the platform’s automated A/B testing ensures that marketers can fine-tune their strategies for optimum results.
Klaviyo also delivers insights into campaign effectiveness through precise multichannel attribution.
With a commitment to compliance and deliverability, it also ensures messages reach their intended audience effectively.
Last but not least, it supports SMS/MMS messaging. This comprehensive approach to customer engagement solidifies its role as a valuable tool for ecommerce growth.
Moosend doesn’t offer a free plan, but they do offer a 30-day free trial on all features. Their paid plans start at $9 for an unlimited number of email sends to up to 500 contacts.
As most of the tools featured on this list, prices go up as your contact list grows. For instance, sending unlimited emails to up to 5,000 contacts will cost you $48 per month.
For catering to up to 10,000 contacts you will need to pay $88 per month, and so on.
Note that subscribing to an annual plan will drive down the cost of your subscription for roughly 10%.
Moosend stands out as a premier email marketing and marketing automation platform. Its intuitive drag-and-drop email builder makes crafting visually captivating email campaigns easy.
With Moosend, you can effortlessly customize templates with images, text, buttons, and more, without any coding expertise.
Furthermore, Moosend’s marketing automation capabilities are a game-changer.
Ecommerce firms can use them to easily set up automated email sequences and workflows based on subscriber behavior or specific dates.
With Moosend, you can also easily:
- manage your subscribers,
- segment lists, and
- deliver personalized content for targeted engagement.
Moosend offers robust analytics and reporting tools that provide critical insights into campaign performance.
These insights empower businesses to refine their email marketing strategies for better results.
Moosend also offers seamless integration with many ecommerce platforms and ensures a connected ecosystem.
It is also equipped with advanced A/B testing features that help optimize every campaign element.
- Advanced features available at affordable price
- Responsive customer support
- Good deliverability
- no free plan
- somewhat limited template customization options
- limited advanced features compared to some of its competitors
How Ecommerce Firms Can Use Moosend to Expand Their Business
Ecommerce firms can foster growth with Moosend by employing various strategies. Firstly, they can harness the power of segmented email campaigns, allowing for more personalized and targeted outreach.
Secondly, Moosend allows marketers to implement an abandoned cart recovery system, which helps reduce cart abandonment rates, potentially increasing conversions.
With Moosend, online firms can create automated email sequences triggered by specific customer actions, such as:
- making a purchase or
- abandoning a shopping cart.
This allows for timely and personalized communication, nurturing leads, and encouraging repeat purchases.
Additionally, Moosend’s automation workflows enable ecommerce firms to create complex customer journeys.
For instance, they can send tailored product recommendations or exclusive offers to segments of their audience based on behavior or demographics.
Moreover, Moosend’s A/B testing functionality enables continuous campaign optimization.
Additionally, by capturing leads through newsletter sign-up forms, businesses can expand their subscriber base.
Moosend also provides mobile-friendly email design, which is essential in today’s mobile-driven world.
Furthermore, the platform packs an analytics and reporting features that provide valuable insights into your email campaign performance.
It also seamlessly integrates with various ecommerce platforms like Shopify to streamline your ecommerce operations.
Omnisend offers a free plan. It allows users to send 500 emails per month and up to 60 SMS to up to 250 subscribers.
Their basic paid plan, which caters to up to 500 subscribers, will cost you $16 per month. With it, you can send 6,000 emails per month and 60 SMS.
Omnisend is a marketing automation platform designed primarily for ecommerce businesses.
Omnisend provides tools that allow online retailers to create and manage their email marketing campaigns, SMS marketing, and other marketing automation tasks.
The platform packs customizable email templates, a drag-and-drop editor, and segmentation options to target specific customer groups.
With Omnisend, users can also set up automated email workflows, such as:
- welcome series,
- abandoned cart reminders, and
- product recommendation emails, to engage customers at various stages of the buyer’s journey.
In addition to email marketing, Omnisend also supports SMS marketing.
Like most of the tools featured on this list, it also offers advanced segmentation capabilities for more targeted marketing.
This feature allows users to segment their audience based on various criteria like:
- purchase history, and more.
With Omnisend, users can access data and analytics to track the performance of their marketing campaigns. This allows ecommerce firms to make data-driven decisions to improve their marketing strategies.
Last but not least, Omnisend also offers plenty of integration options for ecommerce businesses. For instance, it can integrate with ecommerce platforms like Shopify, WooCommerce, and many others.
- Beautiful pre-built email templates
- effective triggered emails/automations
- free plan with plenty of features
- Somewhat limited email template editing options
- Slow customer support response times
- Steep learning curve for first-time email marketers.
How Ecommerce Businesses Can Use Omnisend to Grow?
Omnisend is a good choice for ecommerce businesses, making marketing easier across the entire customer journey.
With Omnisend, marketers can easily expand their email list using engaging forms and eye-catching email templates.
It also allows users to quickly increase conversions with automated workflows.
For instance, its advanced algorithms can analyze customer behavior and purchase history to provide product recommendations in marketing emails.
Omnisend also packs A/B testing functionality. This means you can easily experiment with different subject lines, content, and CTAs to see what works best for you.
As mentioned above, it easily integrates with popular e-commerce platforms like Shopify and WooCommerce.
Of course, one of Omnisend’s main strengths lies in its multi-channel approach.
This allows marketers to reach customers effectively through email, SMS, and push notifications.
Is Email Marketing Good for Ecommerce Businesses?
Email marketing is an exceptional and cost-effective tool for ecommerce businesses.
It offers a direct line of communication with customers, allowing businesses to nurture relationships, drive sales, and boost brand loyalty.
Unlike many other marketing methods, it can also be extremely targeted and tailored to individual preferences and behaviors.
These qualities make email marketing one of the most efficient and inexpensive ways to grow an ecommerce business and maintain a loyal customer base.
How to Do Email Marketing for Ecommerce?
Now that we’ve explored the 10 best tools for email marketing in ecommerce, it’s time to delve into the strategies that will help you maximize the impact of your campaigns.
Build a Quality Email List
Consider a scenario where you run an electronics store. Begin by collecting emails from customers who make online purchases or subscribe to your tech blog.
Offer an incentive like a discount or early access to new gadget releases. This ensures that your email list comprises tech enthusiasts genuinely interested in your content and products.
Make sure to also maintain good list hygiene by regularly cleaning your list of inactive or invalid contacts. Check out our round-up of the best email list cleaning services to learn more about efficient list cleaning solutions.
Segment Your Contacts
Now, let’s say your electronics store serves a wide range of customers, from gamers looking for the latest gaming gear to professionals seeking productivity gadgets.
By segmenting your email list, you can tailor messages to each group.
For example, you can send gamers emails featuring new game releases and hardware. Professionals, in the meantime, will receive emails about productivity tools and office tech.
Of course, there are many other criteria to consider when segmenting your contacts, such as location, purchase history, and engagement level.
This targeted approach not only improves relevance but also enhances open rates and conversion rates, ultimately boosting your overall email marketing effectiveness.
Email personalization enhances relevance and engagement.
Tailored content resonates with recipients, making them feel valued and more likely to open, read, and act on emails.
It also creates opportunities to upsell, cross-sell, and nurture customer relationships effectively.
Failure to personalize your content, on the other hand, will skyrocket your unsubscribe rate by a whopping 43% and damage your brand reputation.
Mind Your Subject Lines:
Think of your subject line as the eye-catching banner outside your electronics store.
A subject line like “Exclusive Tech Deals: Save Big on Gadgets Today!” is more likely to capture attention than “Check Out Our Electronics.”
Why? Because it piques curiosity and hints at a limited-time offer.
But writing effective email subject lines is a whole other matter that warrants a closer look.
Check out these guidelines and tips on how to write catchy email subject lines to boost engagement.
Optimize for Mobile:
With 42% of email opens now occurring on mobile devices, ignoring mobile optimization means leaving money on the table.
Emails need to be easy to read and interact with smartphone devices.
An email that’s not optimized for mobile can appear cluttered, making it frustrating for recipients to engage with your content.
Mobile optimization typically involves using responsive email templates that adapt to various screen sizes and orientations, providing a seamless user experience.
Metrics are like sales reports for your electronics store. Each tool featured on this listicle can track open rates, click-through rates, and conversion rates.
It is up to you to use these valuable insights and learn from them.
Suppose you notice that a particular segment of your email list consistently has a higher conversion rate. In that case, you can tailor content specifically for that segment to maximize revenue opportunities.
Likewise, if a particular segment is not performing well, you can use these insights to reevaluate your strategies for that category.
Finally, think of unsubscribes as customers leaving your store. Make the unsubscribe process easy and respectful. Include a clear unsubscribe link in your emails.
By respecting their decision, you maintain a positive brand image even as they opt out.
Doing so will also ensure your compliance with email marketing regulations such as the CAN-SPAM Act. Moreover, it will significantly improve the quality of your list.
Why Mailvio Is the Best Email Marketing Software for Ecommerce
Mailvio stands as the optimal email marketing solution for small businesses due to its exceptional value proposition.
It combines exceptional deliverability with a robust suite of advanced features, making it the go-to choice for businesses of all sizes.
What truly sets Mailvio apart is its commitment to supporting the growth of small ecommerce businesses without penalizing them financially.
Unlike some other email marketing platforms that increase costs as your subscriber list expands, Mailvio’s pricing is transparent and predictable.
This means you can confidently invest in your email marketing strategy without worrying about unexpected spikes in expenses.
Start with Mailvio today, and watch your business reach new heights without breaking the bank.
Vladimir is a passionate content writer and digital marketing enthusiast. With over 3 years of experience in the field, he loves sharing his insights on topics ranging from content marketing and SEO to social media strategy. When he’s not writing, you can find Vladimir exploring the great outdoors or experimenting with new recipes in the kitchen. Connect with him on LinkedIn to stay updated on his latest articles and adventures.