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It's always a good idea to look into relevant facts about marketing before jumping into any form of online business. When it comes to online marketing, most people have many unrealistic expectations. As a result, over 90% of digital marketers ...

If you do any type of online business, I’m sure you use some form of email marketing to interact with your customers. But here’s the thing, unless your subscribers open your emails, you’ll never achieve your goals. Even if you ...

There is no one-size-fits-all marketing strategy that will make you rich overnight. Nor is there any magic wand that will make your business grow. To succeed, you need to create a marketing strategy that fits your product, audience, and goals ...

Email marketing remains one of the most profitable means of communication for businesses and online professionals. In digital marketing circles, it is said that every active email subscriber is worth at least $1 per month. To put that into perspective, ...

Knowing how to reach customers online is important for any new business or brand. It's a new era in marketing and customer acquisition. Gone are the days of cold calling and spending thousands on outbound marketing campaigns. Instead, today's marketers ...

In this digital age, every online marketer knows the importance of a powerful autoresponder. The ability to send targeted, personalized, and relevant emails to a list of subscribers is crucial for success. And thanks to the sophistication of automation platforms ...

What is the purpose of an email autoresponder and who are they for? Are there any advantages to be gained from automating your email marketing and is it worth the cost? If you are new to online marketing you may ...

An email list full of targeted subscribers is a fundamental asset for online success. But that's only half the battle. Next, you need to engage with your subscribers and provide them with value. You do this by writing a newsletter ...

Developing a brand strategy is a necessary step that no business owner can afford to ignore. The fact is, having a good product or service is no longer enough to thrive. To be successful, you need to find a way ...

As they say, “The money is on the list”. But without a high-converting opt-in page, you’ll be leaving a big chunk of that money on the table. A high-converting opt-in is a fundamental and integral part of digital marketing. A ...

Sending mass emails in Gmail is possible but hardly ideal. There are many limitations and issues that make Gmail less than a perfect option for that. This is especially true if you are wondering how to send a group email ...

This article will show you how to embed a video into email content for various purposes. Videos can help you connect with readers in a more captivating way than text alone can. This is because videos target both the eyes ...

Are you struggling to embed an image into an email? Well, you are not alone. Many digital marketers find it difficult to complete this same task. The good news is that embedding images into your emails is pretty easy to ...

The demand for email automation tools (autoresponders) has grown excessively over the last few years and so has the supply. There are now dozens of autoresponders on the market, each trying to distinguish themselves by addressing specific customer needs. It ...

Spam Trap email addresses are not used by real people and if you mail to them your content will be marked as spam. This is why it is important for online marketers to practice good list hygiene. By doing so, ...

Have you ever wondered what is the best font for Emails? Font choice is an important part of email marketing. Gone are the days when we used to enjoy reading lengthy pieces of content. Now, people have a much shorter ...

Having a high email bounce rate can severely affect your marketing campaigns. The more your emails bounce, the worse your sender reputation will be. And if your emails bounce too often, your sender address might end up being blacklisted. Being ...

Brand development is becoming more relevant in the digital market as competition increases. Having so many choices, customers are now more critical of who they invest their time and money with. Simply having a good product or service is no ...