In addition to serving as valuable feedback for your brand, customers review can also be used to help your digital marketing efforts.

You can establish credibility when you let customers’ reviews speak for you.

It has been proven that happy customers are one of the most effective marketing tools you can use. You can use their feedback to improve your sales strategy and customer service strategy as well.

As a result, it can also strengthen brand loyalty, increase conversions, and improve your rankings on search engines.

Several pieces of research show that 89% of consumers do not take action until they read a review. You can achieve noticeable results without a high marketing cost. By knowing how to present reviews in the best way for your target audience. 

Putting Customers Review To Work

We’ve outlined a few creative ways to incorporate customer reviews into your digital marketing strategy.

Email Marketing With Reviews

If it makes sense, don’t hesitate to include top customers review in your next email marketing campaign. 

Consumers trust recommendations from friends and family more than any other form of advertising. According to a study conducted by The Nielsen Company, 88% of consumers trust online reviews as much as they trust their friends.

Many marketing strategies are about demonstrating how valuable your company is to leads. However, when you can use testimonials from others to speak for you, you can boost your brand value in a way that’s more organic.

customer reviews

Reviews Can Optimize Your Landing Pages

Many people ignore the value of customers review when it comes to a landing page. Although they should be included in the product and services sections of your website. 

Reviews, for instance, can be included at the bottom of ads so that clients can know how happy others are with your business. Not only does this increase the overall value of your website, but it also boosts your SEO efforts.

You may need to modify your questions when asking for testimonials in order to ensure they contain the necessary keywords. Consider asking, “What service or product did you use and what was your favorite aspect of it?” 

Add Reviews To Your Blog

Incorporate appropriate reviews into your blog posts to draw customers’ attention. Visitors who visit your website in search of information may be moved down the marketing funnel by seeing a carefully crafted review.

If you cannot insert a review organically in the blog post. You can create a dedicated review field on the side or at the bottom.

Reviewing your content can help your company establish itself as a thought leader in the field and strengthen its credibility.

Display Reviews Alongside CTAs

Calls to action (CTAs) are very important to us here. As a result, we know they’re crucial to getting users to take the next step after clicking on an ad. When someone gets to the CTA, leverage a review to reinforce your offer.

The more positive comments you display about your products and services. The more likely you are to get visitors to click a button or fill out a contact form. 

It’s a great idea to republish reviews on your website, so you can gather testimonials from multiple sources. You can let people see what others are saying about you on your site without them having to check Google or specific review sites. 

customer reviews

Spread Reviews Via Social Media

Often, people use social media to find out more about a brand, service, or product. Look at a company’s social media profiles to get a sense of its tone, aesthetic, values, and so on. 

You can share reviews on social media by harvesting user-generated content. Your business may be mentioned in a tweet, post, or photo when the user tags you. You may republish the content and credit the person/company. 

You can make content in this way at a reasonable cost and let your customers know you’re paying attention.

Transform Customer Reviews Into Engaging Content

Are you having trouble coming up with ideas for your next piece of content? Perhaps you should look at some of your past reviews.

You can use them as a writing prompt to get you to elaborate on the success stories of your company. Based on a particular aspect you have not written about before. 

It’s also possible to draw on details from clients’ purchase histories and reviews to come up with an engaging story. Studies show that attaching names, faces, and job titles to testimonials can make readers more likely to believe your story.

Encourage Reviews

How are you doing with getting reviews? Are you still having trouble getting reviews? Are you ecstatic about the reviews you have been receiving from consumers, or are you just excited about them?

Then why not round them up and share them with your other consumers.

In an e-mail that encourages the rest of your customers to follow their lead.

As you begin the message you remind your readers that anyone can post an honest review on your website, good or bad.

In addition, make sure your readers know that your company regularly checks these reviews. This will ensure that they are aware that your company is improving the products based on the reviews.

customer reviews

How You Can Use Mailvio To Gather Reviews

Do you know the best way to get your customers to tell you what they think of your product? According to Northwestern University’s study, up to 80% of reviews are generated by emails sent after the purchase has been made.

Mailvio provides an easy way to follow up in this way. Using the product follow-up automation. You can send an email to the person who just bought your stuff and ask them to write a review.

In general, automation is sent at a default time, but you can adjust the timing to suit your needs.

Additionally, you can set the automation to send only to customers who buy a specific item. An item from a certain category, or for everyone who makes a purchase.

Product follow-up and first purchase automation are totally free to use, and you can use them to direct customers. To submit reviews on your website or via email.

You can use conversion tracking to manage customer responses if you have a Mailvio subscription.

It’s All About Timing

Determine when to follow up based on the type of product you sell. When you have a clothing store, for example, people usually try the clothes the day they arrive.

As soon as their package gets to them, they’ll be ready to share their feedback with you.

However, if you sell something unusual, like outdoor extreme adventure gear and climbing gear. It might be a better idea to give the customer some time to test it out before asking for a review.


Testimonials are not a new practice, but they are largely underutilized in the field of email marketing. Even though it has so some much beneficial aspects.

Whenever you come up with a product that’s a winner. Make sure you back it up with customer reviews and share their experiences with the public as well. 

There are a number of ways in which you can include customers review in your email marketing messages. Make use of automation to speed up this process.

Neil Napier

Neil Napier is the co-founder of Mailvio. Neil started his entrepreneurial journey in 2012 out of necessity to keep his visa in the UK, when he failed to keep his visa he moved to Finland and started his career as a serial entrepreneur and super affiliate. With over $10 million USD in revenue generated, he is a sought-after expert entrepreneur, copywriter & product creator.

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